Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Hinduism is the religion of foolish people.
They worship Cow, Rat, Monkey, Pig etc.........
Drinks Cow urine as theertha, and throws milk on stones
But doesnt know how to treat humans.
Hinduism is in the declining stage, so they are trying to protect hinduism by attacking on others for no reasons. Because they are scared people.
Dear proud Hindu, if you have guts, please go to Kerala/ Bengal / Tamil Nadu and stop Hindus from eating beef. Hindus are eating beef in these states more than muslims do. If gow matha is so sacred for Hindus, why dont you go to Nepal and stop slaughtering hundreds of cows in the temple festival there. Why are you so jealous.
No need to explain anything just see below & comment.
Largest beef suppliers of India.............
1. Mr. Shatish - Mumbai
2. Mr. Sunil - Mumbai
3. Mr. Madan - Delhi
4. Mr. Bindra - Chandigarh
would see a developed India if these goons has guts to do it to a murderer or rapist who are free outside...........
By the way last noon at sullia i saw a bull mating a cow....any solution to give GO Maa a Bedroom than going to streets....
Suhag Raat for cows first. Sauchaalay comes next
Mr suresh one day ur mom or sister will suffer same humiliation then u will under stand ..shameless creature
If you have the guts go and stop slaughtering and exporting cattle to many foreign countries. Double standard idiots.
Do they respect their own real mata sitting at home....forget it do they put a little grass for cows which loiter around city streets...all these things happening around are bullshits... and election gimmick....UP Election...coming.....expect more and more dalits and women will be beaten everywhere....please be careful...
Muslims please do not eat beef at least until UP election.....after which hindutva group themselves will sell cows for muslims....
Proud Hindu............be proud on Good things......you are following what evil is taught to you
Mohan pajir
You must be sleeping these days or pretending to be slept. Do you know gowmatha slaughtering by your brothers in Goa and north east states. Do you who stands first in the world in beef exxport. Its your brothers and children of gowmatha.
i love eating beef !!!!! u guys really need to taste them its awesome...slrruuuuuppppppppp .... then u ll forget about this maatha pitha and all :)
the word is \napunsak\""
looks like guys like proud hindu, mohan & srikanth .doesnt mind when our hindu sisters getting raped and murdered and yet they dont want justice for them
rather they want to beat women in the name of holy meat
@ Mohan Pajir
U need to do surveillance in night time bec ur gomatha, ur mother sleeping in road and without food sometimes ...
take care about that first then u look for ur own mother
Screaming 'Gav Mathaa ki jai' 'Bharat Maatha ki jai' by beating a real alive maatha (women).
ISIS campaigning in US by killing and attacking people there and here Sangh campaigning for BJP by these activities.
Cowards.
mr mohan, pajir
first go and save your matha.[feed her.] shame on you man
Proud Hindu, Mohan Pajir, Suresh Mahajan........Why are you hiding in RAT HOLES when your Go mathas are killed in Gujrat for export..... India is the highest beef supplier to gulf countries..... They are all eating and enjoying your Go Matha provided by Gujrat..... Go and show your Mardangi in Gujrat ....
SAFFRON TERRORISTS, NOT ACTIVISTS,
its not a gau maatha its their pitha...(Buffalo not a cow)
Nothing to say about the Hijda Police..... Naren / Bopanna ,,,do have any comments..... This buffalo meat will become Cow meat in another 6 months..... Chamatkar of Modi Sarkar......shame..
India tu kya se kya hogaya!!!
Society should be ruthless towards those who mercilessly kill cows and eat its meet. Funny thing is that they can kill Gau maatha and eat its meet but we are not even supposed to touch their maatha!!!??? What kind of rules is this???
Add new comment