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Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

The second in the series of chartered flights arranged by Thumbay Group, UAE and the Bearys Cultural Forum (BCF) Trust, Mangalore to repatriate stranded Kannadigas in the UAE took off from Ras Al Khaimah International Airport on 25th July 2020. The flight was fully occupied with 178 passengers including the sick and elderly as well as those in need of urgent medical attention due to chronic illnesses, pregnant ladies and kids. Passengers also included those facing visa issues and job losses.

Implemented under the leadership of Dr. Thumbay Moideen - Founder President of Thumbay Group & Founder Patron of BCF and Dr. B K Yusuf - President of BCF, these repatriation flights are organized on a purely charitable basis, with all necessary steps and precautions in place to ensure the safety and comfort of passengers. 

Thumbay Group assigned its fleet of buses to transport the passengers free of charge from their residences in Dubai, Sharjah and Ajman to the airport. The organizers also provided free meals and refreshments to the passengers, in addition to PPE kits and face-shields distributed free of charges. 

Dr. B K Yusuf – BCF President, Dr. Kaup Mohammed - BCF General Secretary, other office bearers of BCF, as well as Thumbay Group’s representatives Mr. Farhad C – Director of the 
Hospitality Division of Thumbay Group and Engr. Farwaz P. C. – COO of the Construction Division were present at the airport to see off the second group of passengers. 

ARISTOCRAT Travels supported the ticketing, boarding and related processes for the passengers. Support 
was also extended by social organizations including Bhatkal Jamath, Bhatkal association, BCCI, BWF, DKSC, KNRI, Kannadiga Help Line, KDKGS-UAE, Dubai Konkans, KSS and Dubai 
Kannadigas.

The passengers were received at Mangalore airport under the leadership of Mr. Mumtaz Ali - patron of BCF and other distinguished personalities of Mangalore including Mr. B. M. Farookh - Hon. MLC, Mr. Moidin Bava - former MLA, Mr. U. T. Ifthikhar, Mr. S. M. R. Rashid - President of 
BCCI central committee etc.The passengers were transferred to the hotels where they had registered for the mandatory quarantine.

The first flight in the series, with 186 passengers had taken off on 21st July 2020. The next flight under this joint initiative is scheduled to take-off from Ras Al Khaimah airport to Mangalore on 10th August 2020. A few more similar repatriation flights are to soon follow, in the coming weeks.