Netflix is disrupting the system in India, says Madhuri Dixit

Agencies
November 10, 2018

Singapore, Nov 10: Netflix's Indian content has often been characterised as niche by the critics due to lack of mainstream features as compared to its rivals but actor Madhuri Dixit believes the streaming giant has disrupted the Indian film industry.

"I think stars will always be the stars but this is like a ground breaking thing where you disrupt the system and Netflix is doing that," Dixit said at a panel discussion during the See What's Next: Asia event here.

The 51-year-old actor said Netflix provided the options to its users and to drive her point home, she cited the example of her Marathi feature "Bucket List" and its Hollywood namesake starring Jack Nicholson and Morgan Freeman.

"The thing is that people choose whatever they want whenever they want. I did 'Bucket List' recently and when I type it in, it offered me Jack Nicholson and Morgan Freeman's 'Bucket List'. So you have choices, genres and all that you like, even suggestions. It's a disruptor. I think it has a long way to go. Cinema will always be there but Netflix gives you freedom to make whatever you want to make."

Filmmaker Leena Yadav, whose latest directorial "Rajma Chawal" will soon make its debut on the platform, said the big stars of Bollywood would eventually be "seduced" to work with Netflix.

"I don't think we are far from that because you have to get seduced by this platform. Today, even the films having big stars don't have the reach that Netflix has. You have a theatre in every room and house. Whenever you watch, it is the first day first show. I think it will seduce the bigger stars,"

Madhuri added that her 1994 blockbuster "Hum Aapke Hain Koun..!" would have been a bigger hit if audiences had Netflix two decades ago.

"There are two magical things in the world. One is theatre or cinema and the other is internet. Netflix is a great marriage between these two. If we had the infrastructure that we do today, 20 years ago then it would have been great because even though 'Hum Aapke Hai Koun...! 'was very well received despite not having Netflix and everything it would have magnified," Madhuri said.

The actor will soon make her debut on Netflix with her Marathi production titled "15th August". The satirical film, set in a chawl in Mumbai, is about the struggles of middle class India.

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News Network
April 10,2020

New Delhi Apr 10:  Actor Salman Khan on Friday thanked people for staying indoors and shared two pictures, first showing Bada Qabaristan's (graveyard) gate which has been closed due to lockdown and the second was of an empty street in Mumbai.

The actor thanked the people for listening to the guidelines and understanding the gravity of this situation amid the 21-day government-imposed lockdown in view of coronavirus outbreak. The tweet by 'Dabangg' actor came soon after the conclusion of Shab-e-Barat.

Shab-e-Barat is observed as a day of forgiveness or atonement in Islam and leads to congregations at graveyards and religious places.

The 54-year-old actor took to Twitter and wrote, "Wah! Thank u for listening n understanding the gravity of this situation the country is in. God bless n protect each n every 1.

Over the past few days, appeals were made to the Muslim community from several quarters to not venture out of their houses to pray on Shab-e-Barat in view of the COVID-19 lockdown.

Earlier, the 'Tiger Zinda Hai' star shared his lockdown experience in a video message with nephew Nirvaan and urged people to take the government's advisory of self-isolation seriously amid the rising cases of coronavirus in the country.

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News Network
April 6,2020

New Delhi, Apr 6:  In an attempt to pump up Indians with positivity amid the testing times of coronavirus, Bollywood's most prominent actors like Akshay Kumar, Kartik Aaryan, Tiger Shroff, Taapsee Pannu, Kiara Advani, joined hands and launched a hope anthem - 'Muskurayega India.'

The song is set on the optimistic theme that sends out the message that the country will smile again if the country supports each other in the current crisis situation.

An initiative of Akshay Kumar's Cape of Good Films, the video of the song features all the lead actors of the industry including Ayushmann Khurrana, Bhumi Pednekar, Sidharth Malhotra, Vicky Kaushal, Raj Kumar Rao, Ananya Panday, Kriti Sanon, Jacky Bhagnani, and Rakul Preet.
Curated by Jackky Bhagnani's music label JJust Music and composed and sung by the talented Vishal Mishra, 'Muskurayega India' is a symbol of India's spirit of solidarity, battling against the coronavirus pandemic.

The soulful song penned by Kaushal Kishore also features cricketer Shikhar Dhawan and famous Mumbai based Radio Jockey Malishka.
The video of the song starts with Prime Minister Narendra Modi's televised address in which he is seen assuring the country that every Indian will come out victorious from the coronavirus crisis.

The video then features all the prominent faces of the cinema industry giving out the message of hope from their balconies, terrace and other spots of their houses.

The song urges people to stay home and support the people who are working to combat the virus, like police officials, and medical practitioners on duty amid the lockdown.

A locked-down view of some of the most prominent spots in the country like the India Gate, Hawa Mahal, and Mumbai's beaches are also featured in the video.

The song also spreads the message of social distancing and washing of hands to keep the infection away.

The video ends with a rhythm of the national anthem with the celebrities standing still to honour it and finally fades away with the Indian national flag.

As the country battles the novel coronavirus, the song is an attempt to uplift the spirit of togetherness of every Indian during the unprecedented crisis.

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News Network
May 10,2020

New Delhi, May 10: While people across the country have been spending a lot of time at home owing to the lockdown, superstar Shah Rukh Khan on Saturday provided a unique platform for all the aspiring filmmakers to produce some 'fun, creative and... spooky' video.

The 54-year-old actor shared a statement on Instagram, detailing about the opportunity for the filmmakers to channel their inner "filmmaking ghost to make a scary indoor film with an element of horror in it."

Taking it to the captions, the 'Don' actor wrote: "Since we've all got a bit of time on our hands in quarantine, thought I can get us all to work a bit... in a fun, creative and... spooky way!"

In the post, titled with a hashtag 'SpookSRK,' the actor has listed down the rules to be followed while making the video and shared the email link to submit their work.

The 'Dilwale' actor also announced that the selected "three winners" will get a chance to video call the star himself.

Wrapping the post on a lighter note, he added: "I will be sending in my film as well...P.S - Ghosts are welcome to send their entries too."

This comes a day after the first trailer launch of Shah Rukh's new Netflix horror series 'Betaal'.

SRK's Red Chillies Entertainment is producing the horror-thriller. The new series also stars Vineet Kumar, Aahana Kumra, Suchitra Pillai, Jitendra Joshi, Manjiri Pupala, and Syna Anand.

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