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Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Bengaluru Jul 29: There will be a centralised system in place in Karnataka to classify asymptomatic, symptomatic and mild symptomatic persons and recommend treatment based on the severity of the cases, said Medical Education Minister Dr K Sudhakar on Tuesday here.

"Various existing apps related to COVID-19 will be brought under one platform to get real-time information which will assist in strategising allocation of hospitals/beds to the needy. This will probably remove the delay in bed allocation and treatment which is being faced now. The patients will get all information in one phone call," Dr Sudhakar said.

Sudhakar spoke with a team of experts from the government and Infosys.

Referring to a company by name Step 1, which is providing such services in Delhi and Madhya Pradesh, the Minister said that a similar system will be implemented in the state as well.

"This company is having a team of doctors and nurses which is guiding the people whether they need hospital treatment or home isolation after they are tested positive for COVID-19. More than 70 per cent of the positive cases are being asymptomatic or mildly symptomatic and are advised to go for home isolation," the minister said.

"The load on the hospitals is reduced and severe cases can be administered proper treatment. Infosys co-ordinates with the government to provide technical support for this system," Dr Sudhakar added.

Earlier during the day, the minister held a video conference with the heads of private medical colleges to review COVID preparedness.
The government has already passed guidelines to allocate 50 per cent of hospital beds for COVID patients.