New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
May 11,2020

Los Angeles, May 11: Iconic soul and R&B singer Betty Wright has died after a battle with cancer. She was 66. According to Entertainment Weekly, the Grammy winner passed away on Sunday in her hometown Miami, Florida, Wright's niece confirmed.

The news comes a week after singer-songwriter Chaka Khan tweeted praying for her "beloved sister", without mentioning the cause of ailment.

"Calling all my #PrayWarriors | My beloved sister, Betty Wright, is now in need of all your prays. 'Que Sera, Sera | Whatever Will Be, Will Be' In Jesus Name We Pray for Sister Betty All My Love Chaka," she wrote.

Wright, whose real name was Bessie Regina Norris, was born in 1953.

She started singing as part of her siblings' musical group called the 'Echoes of Joy', but she rose to fame in the 1970s.

The singer was a member of the gospel ensemble until they parted ways when she was 11, leading her to embrace R&B music.

Wright signed with the label Deep City Records in 1966, a year later becoming a local hit with songs "Thank You Baby" and "Paralyzed".

Her first album My First Time Around wasn't released until two years later featuring the hit "Girls Can't Do What the Guys Do."

The biggest hit of her career Clean Up Woman came a year later, which was certified gold barely days after her 18th birthday.

At the age of 23, she went on to win her first Grammy Award for Best Song, Where is the Love?

Wright continued writing and producing music for two decades, her final hit  No Pain, (No Gain) was released in 1988.

Wright also collaborated with talent in the industry including fellow Miami superstar Gloria Estefan, for whom she arranged the harmonies on the 1991 track Coming Out of the Dark, as well as Jennifer Lopez, Kelly Clarkson, and Joss Stone.

She served as the vocal coach of the girl group Danity Kane on "Making of the Band" (2006).

With her collaboration with The Roots titled Betty Wright: The Movie, Wright again came under spotlight in 2011. This was her first album in a decade.

She scored a Grammy nod for the song Surrender from the album. Her work has been sampled throughout the years by Beyonce, Mary J Blige, Afrika Bambaataa, and Chance the Rapper. Several names from the music industry such as Snoop Dogg, John Legend, and DJ Khaled condoled Wright's demise on social media.

Snoop shared a video of Wright singing "Tonight is the Night" and thanked his mentor for inviting him to "thankful Thursday's" at her Florida house years ago.

"I know god is pleased with your work. Tonight is the night you get to heavens gates. Long live. Betty Wright," he wrote on Instagram.

Legend said Wright will be missed.

"She was always so loving and giving to younger artists. Always engaged, always relevant," he tweeted.

Khaled shared a clip of his performance with Wright on the song "Holy Key" at the 2016 BET Hip Hop Awards.

"Betty Wright, you are an angel. You one of my realest friends I have! You are like a mom to me! You had my back from the very beginning! We made beautiful music together! Betty Wright is an icon! And the Mother of Miami," he wrote.

Wright was married three times - her final marriage was to reggae legend Noel 'King Sporty' Williams from 1985 until his death in 2015.

She had five children: Aisha McCray, Patrice Parker, Patrick Parker, Patrice Parker, and Chaka Azuri. Her son Patrick was shot to death on Christmas Day 2005 at the age of 21.

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News Network
June 30,2020

Mumbai, Jun 30: Actor Aamir Khan on Tuesday issued a statement and confirmed that some of his staff members have tested positive for COVID-19, while the rest of his family members have tested negative.

Khan also announced that he was taking his mother for a COVID-19 test and urged his fans to pray for her test to come out as negative.

The '3 Idiots' star put out the statement on Instagram and said, "This is to inform you that some of my staff have tested positive. They were immediately quarantined, and BMC officials were very prompt and efficient in taking them to a medical facility."

Thanking the Brihanmumbai Municipal Corporation (BMC) for their precautionary steps, he added, "I would like to thank the BMC for taking such good care of them, and for fumigating and sterilising the entire society."

Informing about the health of his family members, the 'Thugs of Hindostan' actor added, "The rest of us have all been tested and found negative," and informed that, "Right now I am taking my mother to get her tested. She is the last person in the loop. Please pray that she is negative."

Thanking the BMC, and hospital authorities for their swift prompt, he added, "I would, once again, like to thank the BMC for the prompt, professional and caring manner in which they helped us. And a big thank you to Kokilaben Hospital and the doctors, nurses and staff there. They were very caring and professional with the testing process."

Aamir also urged his fans to be safe amid the coronavirus outbreak.

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News Network
June 22,2020

New Delhi, Jun 22: Amidst a strain in the ties between India and Nepal, actor Manisha Koirala, a Nepali national, on Monday urged people of both the countries to be not "aggressive and disrespectful" towards each other.

Koirala, a leading Bollywood actor of her times, took to Twitter to request people to let the respective government resolve the issues and stay "civil."

"A heartfelt request please let's not be aggressive and disrespectful..we are in this situation together..our respective Gov's will resolve the issue. In the meantime we can be civil ..I remain hopeful," she tweeted.

Earlier last week, Nepal 's Upper House of Parliament endorsed a proposal to discuss the Constitution amendment bill to update the country's map that incorporates parts of Indian territory.

Nepal's House of Representatives had on June 10 endorsed a proposal seeking consideration of a constitution amendment bill for change of country's map after a lengthy discussion. Nepal has made offers to India to hold "diplomatic talks to resolve the territorial issue" between the two countries.

New Delhi has said that the updated map is "not based on historical facts and evidence" and termed the claims by Nepal as artificial enlargement.

External Affairs Ministry spokesperson Anurag Srivastava also said that the move is violative of the current understanding to hold talks on outstanding boundary issues.

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