New Delhi amongst top cities where hearing is most degraded

March 5, 2017

Washington D.C, Mar 5: Urban noise pollution and hearing loss are closely linked, according to rankings of 50 large cities in both categories released on Friday.cars

High-decibel urban areas-such as Guangzhou, New Delhi, Cairo and Istanbul-topped the list of cities where hearing was most degraded, researchers reported.

Likewise, cities least afflicted by noise pollution-including Zurich, Vienna, Oslo and Munich-registered the lowest levels of decline in hearing.

This statistical link does not necessarily mean the constant din of city life is the main driver of hearing loss, which can also be caused by infections, genetic disorders, premature birth, and even some medicines.

The findings are also preliminary, and have yet to be submitted for peer-reviewed publication.

"But this is a robust result," said Henrik Matthies, managing director of Mimi Hearing Technologies, a German company that has amassed data on 200,000 people drawn from a hearing test administered via cell phones.

"The fact that noise pollution and hearing loss have such a tight correlation points to an intricate relationship," he told AFP.

Researchers at Mimi and Charite University Hospital in Berlin explored the link by constructing two separate databases.

The first combined information from the World Health Organization (WHO) and Norwegian-based technology research group SINTEF to create a noise pollution ranking for cities around the world.

Stockholm, Seoul, Amsterdam and Stuttgart were also among the least likely to assault one's ears, while Shanghai, Hong Kong and Barcelona came out as big noise makers.

Paris-one of the most densely populated major cities in Europe-scored as the third most cacophonous.

The ranking for hearing loss drew from Mimi's phone-based test, in which respondents indicated age and sex. Geo-location technology pinpointed the cities.

The results were measured against a standard for age-adjusted hearing.

On average, people in the loudest cities were ten years "older"-in terms of hearing loss-than those in the quietest cities, the study found.

Stacked side-by-side, the two city rankings are remarkably similar, suggesting more than an incidental link.

The findings highlight the need for better monitoring, the researchers said.

"While eye and sight checks are routine, ear and hearing exams are not," said Manfred Gross, head of the department of Audiology and Phoniatrics at Charite University Hospital.

"The earlier hearing loss is detected, the better the chances are for preventing further damage."

Collaborations between scientists and private companies that collect health-related information from consumers are becoming more common in the era of Big Data.

California-based DNA genetic testing company 23andMe, for example, has worked extensively with university researchers to ferret out rare genetic disorders by combing through mountains of anonymous data from its clients.

Also on Friday, World Hearing Day, the WHO released figures showing annual costs of unaddressed hearing loss of between $750 billion and $790 billion globally.

Direct health care costs were calculated to be up to $107 billion, with loss of productivity due to unemployment or early retirement about the same.

"Societal costs"-stemming from social isolation, inability to communicate and stigma-were estimated at more than $500 billion.

In a recent editorial, the medical journal The Lancet said hearing loss is a "silent epidemic", noting that proper care remains out of reach for millions of people.

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Agencies
March 25,2020

The practice of washing your hands for 20 seconds is one of the best preventive measures you can take to avoid the spread of any virus including coronavirus as recommended by the WHO.

The modern day concept of handwashing was introduced by Hungaraian doctor Ignaz Semmelweis, in 19-th century Vienna. Semmelweis proposed the practice of washing hands with chlorinated lime solutions in 1847 while working in the city's general hospital.

Decades later, in the modern times too the practise has not lost it's relevance. To connect with savvy consumers the message is being sent through social media? But social media can also be a dark place where misinformation is rampant; consumers can end up being misguided and compromised on sensitive issues like health and hygiene.

Dettol, recently kickstarted its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety.

Commenting on the same, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer's mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner.

"I personally would like to encourage more and more people to join this global health & hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time."

He further said, "Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign."

The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood's popular celebrities like Kartik Aaryan and Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

The challenge has witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign.

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Agencies
May 26,2020

Tedros Adhanom Ghebreyesus, the World Health Organisation's (WHO) Director-General, said that a clinical trial of hydroxychloroquine (HCQ) on COVID-19 patients has come to "a temporary pause", while the safety data of the the anti-malaria drug was being reviewed.

According to the WHO chief, The Lancet medical journal on May 22 had published an observational study on HCQ and chloroquine and its effects on COVID-19 patients that have been hospitalized, reports Xinhua news agency.

The authors of the study reported that among patients receiving the drug, when used alone or with a macrolide, they estimated a higher mortality rate.

"The Executive Group of the Solidarity Trial, representing 10 of the participating countries, met on Saturday (May 23) and has agreed to review a comprehensive analysis and critical appraisal of all evidence available globally," Tedros said in a virtual press conference on Monday.

The review will consider data collected so far in the Solidarity Trial and in particular robust randomized available data, to adequately evaluate the potential benefits and harms from this drug, he said.

"The Executive Group has implemented a temporary pause of the HCQ arm within the Solidarity Trial while the safety data is reviewed by the Data Safety Monitoring Board. The other arms of the trial are continuing," Tedros added.

WHO initiated the Solidarity Trial, a plan to evaluate the safety and efficacy of four drugs and drug combinations against COVID-19 more than two months ago, which include HCQ.

According to the WHO, over 400 hospitals in 35 countries are actively recruiting patients and nearly 3,500 patients have been enrolled from 17 countries under the Solidarity Trial.

Tedros added that the safety concern over the drug related only to the use of HCQ and chloroquine in COVID-19, and "these drugs are accepted as generally safe for use in patients with autoimmune diseases or malaria".

"WHO will provide further updates as we know more," he added.

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Agencies
July 30,2020

New York, Jul 30: Can the coronavirus spread through the air? Yes, it's possible.

The World Health Organisation recently acknowledged the possibility that Covid-19 might be spread in the air under certain conditions.

Recent Covid-19 outbreaks in crowded indoor settings — restaurants, nightclubs and choir practices — suggest the virus can hang around in the air long enough to potentially infect others if social distancing measures are not strictly enforced.

Experts say the lack of ventilation in these situations is thought to have contributed to spread, and might have allowed the virus to linger in the air longer than normal.

In a report published in May, researchers found that talking produced respiratory droplets that could remain in the air in a closed environment for about eight to 14 minutes.

The WHO says those most at risk from airborne spread are doctors and nurses who perform specialized procedures such as inserting a breathing tube or putting patients on a ventilator.

Medical authorities recommend the use of protective masks and other equipment when doing such procedures.

Scientists maintain it's far less risky to be outside than indoors because virus droplets disperse in the fresh air, reducing the chances of Covid-19 transmission.

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