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Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

Dubai, July 18: An NRI student who passed away in Dubai shortly after shortly after attempting his Central Board of Secondary Education (CBSE) Grade 12 papers in March, has scored an impressive 91.4 per cent on his board examinations, including 100 in his media studies paper.

Ahmed Ziyad, a student of GEMS Our Own Indian School in Al Qouz, Dubai, died on March 19, suffered a heart condition called Hypertrophic cardiomyopathy (HCM) that stopped him from being active in sporting activities.

Ziyad's parents, teachers, and classmates remember him as a very ambitious pupil, who wanted to launch his own business and achieve great things in his life. His board results are - mass media studies 100, Marketing 97, English 84, Entrepreneurship 82, and Home Science 94.
 
Ziyad's father, Shanavaz Manangath, a real estate professional who has been a resident of Dubai for over two decades said, "Six months ago, he had collapsed while playing with his friends. Since there was an irregularity in his heartbeat, he could not take part in any strenuous activities." He added, "Ziyad had just started playing with his friends on March 19 when he suddenly collapsed and died shortly after. My family has not been able to overcome his loss."

Unable to hold back his tears, an emotional Manangath said Ziyad wanted to do his BBA and launch his own business, "He was very ambitious. Honestly, I haven't looked into his board exam results, but, I know he had studied very hard for the exams."