Corp Bank not for hasty action against ambassador Ashwini

[email protected] (Business Line)
July 7, 2011

ashwini_akkunji1

Mangalore, July 6: The century-old Corporation Bank, which wanted a young face for its brand promotion activities, launched Ashwini Akkunji as its brand ambassador on International Women's Day on March 8.


With Ms Akkunji failing the dope test now, the bank seems to be treading a cautious path if its promotional plans are any indication.


Mr Ramnath Pradeep, Chairman and Managing Director of Corporation Bank, told Business Line that the athlete is a regular employee of the bank and it will not initiate any action in haste.


On the fate of current promotional activities involving her, he said the bank is contemplating removing her from the advertisements and other promotional activities for the “time being.”


“We have taken her as a regular employee. We have not taken her as a brand ambassador. She being a regular employee any disciplinary proceeding has to be done according to the bank norms. We are waiting for the final report to come. Unless a clear picture emerges we can't take any hasty action,” he said.


It may be mentioned here that Corporation Bank had appointed Ms Akkunji as a manager soon after her winning streak in the Commonwealth Games and Asian Games. After that, the bank had launched her as its brand ambassador to mark the International Women's Day on March 8.


Subsequently the bank featured her in most of its brand promotion activities.


Ms Akkunji, who hails from Siddapura of Kundapura taluk in Udupi district, is a sprint athlete and a specialist in the 400 metres race.


She won gold medals at the 2010 Commonwealth Games and the 2010 Asian Games in 4x400 metres relay team event and individual gold medal in the 400-metre hurdles at the 2010 Asian Games held at Guangzhou in China.


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coastaldigest.com news network
July 27,2020

Bengaluru, Jul 27: Karnataka Chief Minister B.S. Yediyurappa, on completion of one year of his government, today said coronavirus hampered his development plans for the state.

He said the state will not see a lockdown again "at any cost".

"Due to coronavirus we couldn't meet people's expectations but now we'll not have lockdown in Karnataka at any cost. In future we're going to fulfill whatever I announced in Budget. If necessary we'll take loans and complete all development work," said Yediyurappa.

"Covid has hampered development plans of Karnataka, lot more needs to be done, i'm committed to providing an able, stable government," he said.

Arrangements were made for virtual celebrations to mark the one-year anniversary of Yediyurappa government at Banquet Hall in Vidhana Soudha in Bengaluru. Social distancing was maintained at the event.

A record 5,199 new COVID-19 cases and 82 deaths were reported from Karnataka on Sunday, the state's health department said.

With this, the total number of coronavirus cases in the state stands at 96,141, including 58,417 active cases and 35,838 recoveries.

So far, 1,878 deaths have been reported from Karnataka. Karnataka is the only state to have over 50,000 active cases with overall tally below 1 lakh.

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Media Release
July 31,2020

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

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News Network
May 25,2020

Bengaluru, May 25: The 36-hour marathon lockdown call given by Karnataka Chief Minister B S Yediyurappa, passed off peacefully with people opting to remain inside their houses and cooperate with the state government to fight against spread of deadly Covid-19.

Though the call was only for 24 hours from 7 am (Sunday) to 7 am (Monday) another 12 hours was added to it as the night curfew was already in force from 7 pm on Saturday and the next day (Sunday) it continued till Monday up to 7 am.

Autorickshaws and bus service were off the road giving a tough time to people arriving from neighbouring places reach home that too during the night. Adding to their woes was heavy rain that lashed the city for more than two hours on Sunday evening flooding the streets.

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