ACC launches 'Coastal+' cement

Mangalore, November 14: ACC Ltd has launched 'Coastal+', a premium eco-friendly cement brand in Mangalore recently. Coastal+ is a technologically advanced cement offering superior protection against coastal climate.

Launching the product in Mangalore on last Thursday, Mr Ramit Budhraja, Chief Executive, South & West Region, ACC Ltd, said that Coastal+ is specially designed considering the exposure conditions in coastal areas. This cement provides protection to structure from aggressive environment, he said.

Explaining this, Mr Budhraja said concrete made from Coastal+ is more cohesive. With this, concrete structures will have low permeability compared to structures made with ordinary cement. Lower permeability results in higher protection from various exposures, making the structures more durable.

The cement is ideal for usage in foundations, roofing and to the sections exposed to external environment.

With Coastal+, ACC also offers value-added services like guidance on good construction practices, testing of ingredients at site, site visits at different stages of construction, basic proportion design for concrete, testing performance of concrete structure. ACC will also offer durability tests like RCPT (Rapid Chloride Penetration Test) and UPVT (Ultrasonic Pulse Velocity Test) to customers who use Coastal+.

Asked about the cost of the cement, he said a 50-kg bag of Coastal+ costs Rs 340. The ordinary general purpose cement costs around Rs 325 a bag.