Mangalore, February 14: Students Islamic Organization of India (SIO), Karnataka Zone is conducting a 10-day campaign on 'Popular Culture' based on the theme 'students – where are you heading towards' in school and college campuses from February 17 to 26.
Announcing this at a press meet here on Monday, Public Relation Secretary of SIO, Karnataka Zone, Syed Kazim said that the campaign aimed at creating awareness about the negative impact of western culture on students and youth.
“The campaign would focus on the philosophy and effects of popular culture, which can be better described as an octopus with several tentacles like music, films, pornography, reality shows, drinks, relationship, behavior, fashion, literature, advertisements, brand consciousness and media. It has surrounded the society from all sides and we will not be in a position to survive unless we stand up today,” he said.
Kazim said “It is unfortunate that 40 percent of the people in the country live below poverty line, one child dies every five seconds as a result of hunger and youth spend money to buy expensive valentine cards to celebrate Valentines Day.”
He said awareness will also be created against spending money to celebrate Western festivals including Valentine's Day.
“Various programmes will be conducted in schools and colleges during the campaign. Various tools like street play, poster magazine, wall magazine, campus magazine, discussion forum, handmade poster, group discussion, panel discussion, debate, lecture, social networking, cultural fest and short film screening will be used to create awareness among youth during the campaign, he said.
President SIO Mangalore Region Mushtaq Patla, District Organizer SIO DK North Kabeer, District Organizer SIO South Zameer and President SIO Mangalore City Sarfraz were present in the press meet.
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