With eye on early Lok Sabha elections, BJP shedding saffron image?

New Delhi, September 30: While anticipating that elections may be held earlier than scheduled, BJP has been trying to soften its "hardline Hindutva" image in what appears to be a move to blunt the hostility of Muslims, and reassure its existing allies while reaching out to new partners.

The three-day session of BJP's national executive saw both party president Nitin Gadkari and veteran leader LK Advani condemning the anti-Islam film that has triggered violence in different parts of the globe.

Gadkari on Thursday cited Swami Vivekananda, whose 150th birth anniversary is being planned by the party in a big way, to condemn the film that denigrates Prophet Mohammad.

"It's wrong to spread disrespect towards anybody who is revered by members of a faith. We should with full conviction reassure our brethren belonging to the minority communities that we brook no discrimination or injustice in dealing with different sections of our diverse society," Advani said in a speech that was well received by the audience.

He suggested that doing so would help reassure party's potential allies that "they have nothing to be apprehensive about partnering with BJP". Advani also emphasized the need for broadening the NDA, saying that the grouping has to be transformed into "NDA Plus".

The remark acquires significance in view of the apprehension of an existing ally, Bihar CM Nitish Kumar, as well as the recognition that the fear of losing Muslim support forces some of the anti-Congress players to maintain a distance from the saffron outfit. In fact, Advani's advice that party should undergo an image makeover to appear "secular" appears to articulate especially Kumar's anxiety.

The Bihar CM is apprehensive that the projection of his Gujarat counterpart Narendra Modi as BJP's choice for the PM will deal a setback to his assiduous attempts to woo Muslims away from his rival Lalu Prasad.

Regional players like TDP chief N Chandrababu Naidu and Odisha CM Naveen Patnaik, who are hostile to Congress, are loath to be seen in BJP's company because of the latter's "communal tag".

Though a handicap for the BJP, the "communal" brand works to the advantage of its allies, who cite it to justify their flexibility in choosing allies and taking positions.

On a larger plane, the same factor helps the "secular" rivals to seek to mobilize Muslims against the saffron party.