Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
April 5,2020

New Delhi, April 5: England batsman James Vince lashed out at people for not taking proper measures to contain the spread of the coronavirus pandemic and said people are going out as if "everything is normal".

"Just seen the pictures of people out and about today as if everything is normal. What selfish people, surely by now they've realised this is serious. Well done to everyone who's doing their bit and staying in," Vince tweeted.

On March 13, the World Health Organisation (WHO) said that Europe was now the 'epicentre' of the disease.

The death toll due to the novel coronavirus in the UK has exceeded 4,313 with at least 708 new deaths in the last 24 hours, the largest one-day rise since the start of the outbreak as confirmed by the Department of Health and Social Care.

The total number of cases in the UK as on Saturday is 41,903, a rise of 3,735 cases in the last 24 hours.

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News Network
March 12,2020

New Delhi, Mar 12: No foreign player will be available for this year's IPL till April 15 due to visa restrictions imposed by the government to contain the novel coronavirus threat, a top BCCI source told PTI on Thursday, casting fresh doubts on the fate of the event.

"The foreign players who play in the IPL come under the Business Visa category. As per the government's directive, they can't come till April 15," a BCCI source told PTI on conditions of anonymity.

The government issued fresh advisory with a ban on all existing foreign visas, except a few categories like diplomatic and employment, till April 15 in the wake of new positive cases of novel coronavirus in the country.

India has reported 60 positive cases in the outbreak which has led to over 4,000 deaths globally.

The fate of the IPL itself will be decided on March 14 at the event's Governing Council meeting in Mumbai. "All decisions will be taken by the GC in Mumbai," the source said.

Having the IPL, starting March 29, played in empty stadiums is an option being explored.

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News Network
May 6,2020

New Delhi, May 6: He has flattered to deceive on umpteen occasions but highly-rated wicketkeeper-batsman Sanju Samson says he has learnt to accept his failures in pursuit of the calm demeanour that former India captain Mahendra Singh Dhoni possesses.

The 25-year-old from Kerala has always been talked about by the likes of Rahul Dravid and Gautam Gambhir but it hasn't translated into international success with only four T20 Internationals in his kitty in the last five years.

"I have learnt to understand and focus more on my strengths and (be more) accepting (of) the failures. I try to contribute to the team's cause and try to take the team over the line. I am learning to focus and control my emotions while batting like MS Dhoni," Samson said during a podcast organised by Rajasthan Royals.

He recently made a comeback in India's T20 side and it was a worthy experience for him.

"It was great to be a part of the Indian team again. To be a part of one of the best teams in the world, surrounded by players like Virat bhai and Rohit bhai, it was a fantastic experience," Samson said.

In one of the games in New Zealand, Samson was sent to bat in the Super Over, something which made him feel wanted in the Indian set-up.

"It was a great feeling to be trusted by the players such as Virat bhai and Rohit bhai to go out there and bat in the crucial moments. It's a great feeling when the team and the players consider you to be a match winner."

On a lighter note, Samson revealed that he refers to Steve Smith as "chachu" (uncle) after Brad Hodge once started calling him by that name.

"I share a very good relationship with 'Chachu' Steve Smith. He is one of the best brains in world cricket and we all enjoy a lot playing under him."

Asked what's the back story of the nickname, Samson said: "It started with Brad Hodge, he used to call Smith 'Chachu', then when Hodgy left, I started calling Smith 'Chachu'. In return Smith also started calling me 'Chachu'. We both really enjoy and continue calling each other that."

While Dhoni is his idol, he also loves watching Jos Buttler in Royals and makes notes on how the star Englishman prepares for games.

"I observe Jos especially given he too is a wicketkeeper-batsman. He's always working on his skills and his game and never sits idle.

"He's either working on his keeping, batting in the nets or running around the park. I love to observe and know how he thinks and prepares as a keeper before a game.

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