Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
February 29,2020

Feb 29: India were all out for 242 in their first innings following a stunning battling collapse, triggered by paceman Kyle Jamieson on the opening day of the second cricket Test against New Zealand at the Hagley Oval, here on Saturday.

India were steady at 194 for five at tea but lost wickets in quick succession after the play resumed. Jamieson returned figures of 14-3-45-5.

Hanuma Vihari top-scored for India with his combative 55 while Prithvi Shaw (54) and Cheteshwar Pujara (54) hit contrasting half-centuries.

Virat Kohli's (3) poor run continued while his deputy Ajikya Rahane (7) also fell cheaply.

India lost last five wickets for 48 runs, of which 26 were contributed by last-wicket pair of Mohammed Shami (16) and Jasprit Bumrah (10).

Brief Scores:

India 1st innings: 242 all out in 63 overs. (H Vihari 55, P Shaw 54, C Pujara 54 batting; Kyle Jamieson 5/45, Tim Southee 2/38, ).

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News Network
June 6,2020

New Delhi, Jun 6: Former West Indies pacer Michael Holding has come out in support of MS Dhoni, saying that the wicket-keeper batsman indeed wanted to win the match against England in the 2019 World Cup.

India's performance in the World Cup match against England last year has once again become a matter of debate as all-rounder Ben Stokes in his book titled 'On Fire' questioned the intent of the Indian side.

Stokes also said that Dhoni's intent was questionable as he did not go for big shots when India still had a chance to win the match.

However, Holding said that nowadays people tend to write anything in their books.

"Well, people will write anything in books these days, because people are a lot more free with their opinions and when they are writing books, they need to be making headlines at times," Holding said on his official YouTube channel.

"But, to be honest, a lot of people watching that game perhaps wouldn't have arrived to the same conclusion that Ben Stokes arrived at that India were not trying to win," he added.

Holding did say that it seemed like that India did not have the same intensity as they would have had if the match was a do-or-die match.

"It was not the game that India had to win, but I don't think anyone can say that was a team tactic to lose the game. I watched that game and it appeared to me as if India weren't putting up their 100 per cent, but I realised it was not the case when the expression on MS Dhoni's face told me that he desperately wanted to win, so I do not think it was a team decision to not try to win," the former Windies pacer said.

"But I don't think they went with the same intensity of wanting to win the game, say, if it was a do-or-die situation. If it was, we would have seen a different game," he added.

On his official YouTube channel, Holding also said that no team goes in with a set pattern in terms of chasing targets.

In the round-robin stage match against England in Birmingham, India failed to chase down the massive target of 338 and fell short by 31 runs.

That was the only game that India lost in the premier tournament last year before the semifinal loss against the Kiwis.

India's chasing approach, in particular of wicket-keeper batsman Dhoni, was criticised by many, including the fans at home.

As soon as Stokes mentioned Dhoni's lack of intent in his book 'On Fire', Pakistan fans started saying that India deliberately lost the match to knock out their neighbours.

However, Stokes clarified that he never said India lost deliberately and some people were twisting his words.

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News Network
March 2,2020

Mar 2: Indian captain Virat Kohli was left frustrated and deflated as New Zealand won the second Test inside three days in Christchurch on Monday to sweep the series.

India started the day at 90 for six and were all out for 124, before New Zealand chased down the required 132 to win for the loss of three wickets in 36 overs.

It ended a disappointing tour for India and Kohli as New Zealand, who won the first Test by 10 wickets early on day four, wrapped up the series with ease.

New Zealand are now unbeaten in their last 13 home Tests, winning nine of them, and in the past decade their record as hosts is played 39, won 20, drawn 13 and lost five.

In the latest series, on traditional New Zealand green wickets, India managed scores of 165, 191, 242 and 124, reflecting the low contributions from Kohli of 2, 19, 3 and 14.

Kohli came to New Zealand as the world's top Test batsman and oozing charm as he described New Zealand as the “nice guys” of cricket.

But during the series he lost his top ranking to Australian Steve Smith and when Kane Williamson went for three in the first innings of the second Test the pressure showed when he gave the New Zealand skipper a very animated send-off.

There was further evidence of frustration when he was caught on camera yelling an obscenity at a group of New Zealand supporters on Sunday.

The end came quickly for India on day three as Tim Southee and Trent Boult tormented the batsmen with their variety of inswing and outswing deliveries targeting both sides of the stumps.

Hanuma Vihari was the first to fall, in Southee's second over, when he turned a legside delivery too fine and was caught by BJ Watling diving to his left.

Five balls later and with no addition to the score, India's other overnight batsman Rishabh Pant was caught behind off a Boult delivery that swung away.

Mohammed Shami was caught for five by Tom Blundell at deep mid-wicket and Jasprit Bumrah was run out when trying to give the strike to Ravindra Jadeja, who was unbeaten on 16.

Boult and Southee signed for most of the dismissals with Boult taking four for 28 and Southee three for 36. The swing pair accounted for 25 of the 40 Indian wickets in the series.

There was enough seam and swing available for India to keep the New Zealand batsmen guessing but Bumrah and Umesh Yadav were unable to apply consistent pressure and Mohammed Shami was troubled by a sore shoulder.

New Zealand coasted through a century opening stand by Tom Latham and Blundell before losing three quick wickets.

Latham notched his 18th half-century and second of the Test before he was caught behind off Yadav for 52, Kane Williamson had a short stay for five, and Blundell went for 55.

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