Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
June 25,2020

New Delhi, Jun 25: India spinner Ravichandran Ashwin on Thursday called the 1983 World Cup win as the 'landscape' changing moment for the game of cricket in the country.

Today, India is celebrating the completion of the 37 years of the maiden World Cup triumph under the leadership of Kapil Dev.

"Today 37 years ago, changed the cricketing landscape in India. Thank you @therealkapildev and team for making the game a career for many of us today. Deeply indebted," Ashwin tweeted.

In 1983, in the finals between India and West Indies, the latter won the toss and opted to bowl first.

The Kapil Dev-led side managed to score just 183 runs as Andy Roberts took three wickets while Malcolm Marshall, Michael Holding, and Larry Gomes picked up two wickets each.

Defending 183, India did a good job of keeping a check on the Windies run flow, reducing the side to 57/3.

Soon after, the team from the Caribbean was reduced to 76/6 and India was the favourites from there on to win the title.

Mohinder Amarnath took the final wicket of Michael Holding to give India their first-ever World Cup title win.

In the finals, West Indies was bowled out for 140, and as a result, India won the match by 43 runs.

Kapil Dev lifting the trophy at the balcony of Lord's Cricket Ground still remains an image to savour for all the Indian fans.

In the finals, Mohinder Amarnath was chosen as the Man of the Match as he scored 26 runs with the bat and also picked up three wickets with the ball.

India has been the regular participant in the World Cup from its beginning to the latest edition. The first edition was held in 1975 and from there on, it has taken place after a span of every four years.

West Indies won the first two World Cup titles (1975, 1979) and was the runner-up in 1983. India has won the title two times, in 1983 and in 2011.

MS Dhoni captained the 2011 team to win their second title after 28 years. Australia has won the tournament five times (1987, 1999, 2003, 2007, and 2015).

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News Network
January 28,2020

Hamilton, Jan 28: No one sits on the seat that Mahendra Singh Dhoni made his own in the team bus, revealed India leg-spinner Yuzvendra Chahal, saying that the talismanic former skipper is missed by the side.

In a video shot inside the team bus while it was on its way to Hamilton for the third T20 International against New Zealand, Chahal is seen talking to several members of the squad including Jasprit Bumrah, Rishabh Pant and KL Rahul.

Towards the end of the video, he moved to the rear of the bus and pointed to an empty seat which, he said, was the former captain's preferred spot before he went on a sabbatical last year.

"Yeh woh seat hai jahan ek legend baithate the. Mahi bhai. Abhi bhi yaha koi nahi baithata. Hum unhe bohot miss karte hai (This is the seat that used to be occupied a legend. MS Dhoni. No one sits here now. We miss him a lot)," Chahal said in the video posted on 'bcci.tv'.

The-38-year-old Dhoni has not played a competitive game since the World Cup semifinal loss to New Zealand on July 9. Earlier this month, Dhoni was dropped from the BCCI's list of centrally contracted players, raising fresh doubts on his future.

However, on the same day, Dhoni returned to training, batting fluently in the Jharkhand team nets.

Head coach Ravi Shastri has hinted that the celebrated wicketkeeper-batsman might retire from ODIs soon but will be in contention for a T20 World Cup berth provided he does well for Chennai Super Kings in the IPL.

The Indian team lead the five-match T20 series against New Zealand 2-0.

Virat Kohli's men will take on the hosts in the third T20 here on Wednesday.

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News Network
June 24,2020

New Delhi, Jun 24: Former England skipper Michael Vaughan has slammed UK Prime Minister Boris Johnson for not allowing recreational cricket to resume.

UK Prime Minister Boris Johnson had described the cricket ball as a 'natural vector of disease' and ruled out recreational cricket's return in the country.

Hearing Johnson's argument, Vaughan tweeted: "Hand sanitiser in every players pocket. Use every time you touch the ball ... SIMPLE ... Recreational Cricket should just play from July 4th ... utter nonsense it's not being allowed back ... #Cricket."

Johnson was responding to a question from Conservative MP Greg Clark in the House of Commons, and it was then that Johnson said that it is too soon to lift current restrictions to allow the return of recreational cricket.

"The problem with cricket as everybody understands is that the ball is a natural vector of disease, potentially at any rate. We've been around it many times with our scientific friends," ESPNCricinfo had quoted Johnson as saying.

"At the moment, we're still working on ways to make cricket more COVID-secure but we can't change the guidance yet," he added.

Johnson had announced various relaxations on Tuesday, but the return of recreational cricket was not a part of them.

However, this statement given by Johnson will have no impact on the Test series between England and West Indies, scheduled to begin from July 8.

However, the England and Wales Cricket Board (ECB) has said that it is looking to resume recreational cricket in the country around July 4.

The board has also said that cricket is a low-risk sport as it is a non-contact sport.

"We believe that cricket is a non-contact sport, with very low risks of exposure, and that it can be played as safely as many other activities being currently permitted," the ECB said in an official statement.

"It is our strong desire to work with Government to see the return of recreational cricket on or around 4th July, as they continue to lift other restrictions more broadly across society," it added.

All international cricket has also been suspended since March due to the coronavirus pandemic.

However, it is set to resume to from July 8 as England and West Indies will lock horns in the three-Test series.

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