Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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Agencies
May 25,2020

Chandigarh, May 25: Legendary former hockey player Balbir Singh Senior died in a private hospital on Monday, his family said.

He was 96 years old. His condition was critical for nearly a fortnight.

He was undergoing treatment at Fortis Mohali and was in a "semi-comatose condition".

He was hospitalised on May 8 with high fever and breathing trouble. His COVID-19 test came negative.

Balbir was part of the Indian teams that won gold at the 1948 London Olympics, Helsinki 1952 and Melbourne 1956. His record for most individual goals scored in an Olympic men's hockey final remains unbeaten.

Balbir had set this record when he scored five goals in India's 6-1 win over Netherlands in the gold medal match of the 1952 Games.

He was the head coach of the Indian team for the 1975 men's World Cup, which India won and the 1971 men's World Cup, where India earned a bronze medal. He was also conferred with the prestigious Padma Shri in 1957.

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News Network
June 18,2020

New Delhi, Jun 18: Premier Indian off-spinner R Ashwin has described Mahendra Singh Dhoni as a "massive influence" on his career, revealing that at the beginning of his IPL stint, he was driven by an intense desire to get the former captain's attention.

Ashwin got his contract with CSK, one of the most successful IPL sides, in 2008 and said the stint with CSK shaped his career.

"IPL and CSK is a stage that everyone wants. For me it was more about recognition. MSD did not know who Ashwin is, (Matthew) Hayden and (Muttiah) Muralithan did not know who Ashwin is. The first thing that came to my mind was that 'I will show these people that Ashwin is here'," Ashwin told Harsha Bhogle on 'Cricbuzz in Conversation'.

"I don't know it was being foolish or arrogance but that was how I was made. Nobody was giving me a chance that Ashwin will play alongside Muralitharan or ahead of Muralitharan. I thought, I will get there ahead of him one day," he added.

Ashwin said Dhoni, who led CSK, had "massive influence" on him and the only way to impress him was by troubling him in the nets.

"I got the eye of Hayden, Jacob Oram, and Stephen Fleming while bowling to them at the nets. They were finding it difficult to face me in the first year (2008) but I had not caught the eye of MSD," he said.

"I never had massive interactions with him. It was going to the nets and getting MSD...he was hitting Muralitharan out of the park and I thought, if I bowl better than him, I met get to play ahead of Murali.

" I got his attention when I got him during a Challenger trophy and celebrated like a crazy kid," he recalled.

After that, Ashwin said during CSK's match against Victoria Bushrangers in the now defunct Champions League, he volunteered to bowl the Super Over and Dhoni gave him the ball without hesitation.

Ashwin did not fare well and ended up conceding 23 runs. The off-spinner said when Dhoni walked past him after the match, he only said that, "you should have bowled the carrom ball."

"MS always maintained that you are exceptionally skilful and you should keep doing what you do."

Ashwin has been very successful against the left-handers as 189 of his 365 wickets are of southpaws. Ashwin credited his engineering background and advice from Duncan Fletcher for the success.

"He made a statement that changed cricket. He said it's all about geometry and left it at that. Understanding angles (engineering background) has given me edge over others," he said.

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News Network
May 11,2020

Karachi, May 11: Pakistan might play more Test matches during their tour of England if it goes ahead as scheduled in July after the West Indies pulled out of an assignment there in June owing to the COVID-19 pandemic.

The Pakistan Cricket Board and the England and Wales Cricket Board officials are due to have a video conference on May 18 to discuss how they should proceed with the tour given the situation because of the pandemic.

"At present we have to play three Tests and three T20 internationals but the number of Tests could be increased and the tour could start a bit early in July," a PCB source said.

The source said that the ECB could offer to organise a four or five Test series against Pakistan if the West Indies tour didn’t go ahead.

Issues that are likely to be discussed in the May 18 meet are a quarantine period for Pakistani players when they arrive in England in July and limiting the venues for the matches and playing before empty stadiums.

PCB CEO Wasim Khan confirmed the video conference but said so far, the ECB has not spoken to them on increasing the number of matches on the tour which is scheduled between July and September.

"Things will be clear after the meeting but whatever decision we take we will consult our captains and head coaches before giving any confirmation," Khan said.

The PCB has so far kept mum on the chances of the series taking place in England because of the COVID-19 situation.

But with the British government due to announce measures to ease the lockdown in the country, it appears Pakistan could be touring on schedule.

Some former players have, however, asked the PCB to tread on the side of caution.

"If the West Indies have decided to postpone their series in June because of safety reasons and because of the situation then the PCB should also be very careful before taking up any offer from the ECB," a former captain said.

The West Indies Cricket Board said its players have to be convinced of their safety for it to commit to the assignment, which "is not possible in June."

"...we will continue our discussions with the ECB and other Internationals Boards on trying to find new dates," it said in a recent press release.

"We will only travel to England to play the series if our players can be assured that it is safe to do so," it added.

Pakistan is also scheduled to play an ODI series against Ireland while in UK but that series could be rescheduled and also be held in England.

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