Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
June 30,2020

Malabar, Jun 30: I-League club Gokulam Kerala's former assistant manager Muhammad Alloush on Monday died due to COVID-19. He was 44.

Alloush, who was with the football club in its inaugural season, was working as technical director at Egyptian club Tanta SC at the time of his demise.

Alloush's mother had also succumbed due to the deadly virus earlier.

"We're deeply saddened by the death of our former assistant manager Muhammad Alloush, aged 44, after contracting Covid_19. The thoughts of everybody at Gokulam Kerala Football Club are with Alloush's family and friends at this sad time. Rest in peace, Alloush," Gokulam Kerala FC tweeted.

Meanwhile, with a spike of 18,522 COVID-19 cases in the last 24 hours, India's coronavirus count stands at 5,66,840, said the Union Health and Family Welfare Ministry on Tuesday.

According to the Ministry, 418 deaths due to COVID-19 were reported in the last 24 hours. The number of deaths in the country now stands at 16,893.

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Agencies
February 12,2020

Mumbai, Feb 12: Former Indian greats Kapil Dev and Mohammad Azharuddin have been left disappointed by the behaviour of the Under-19 team after the World Cup final where they were involved in an altercation with their Bangladeshi counterparts.

After Bangladesh won the final beating India by three wickets (via DLS) at the Senwes Park on Sunday, the players of the two teams were seen engaging in an exchange of words and even some pushing and shoving on the field.

"I would like to see the board (BCCI) take some strict action against the players to set an example. Cricket is not about abusing the opponent. I am sure there is enough reason for these youngsters to be dealt with firmly by BCCI," Kapil was quoted as saying by The Hindu.

"I welcome aggression, nothing wrong in it. But it has to be controlled aggression. You can't cross the line of decency in the name of being competitive. I would say it was unacceptable that youngsters put up such an obnoxious display on the cricket field," he added.

The International Cricket Council (ICC) has sanctioned five players, including three from Bangladesh -- Towhid Hridoy, Shamim Hossain and Rakibul Hasan --and two from India --Akash Singh and Ravi Bishnoi for the scuffle.

Azharuddin also reiterated what Kapil said, insisting that players need to be disciplined.

"I would take action against the errant Under 19 players, but I also want to know what role has the support staff played in educating these youngsters. Act now before it is too late. The players have to be disciplined," Azharuddin said.

Earlier, Bishan Singh Bedi has lashed out at the Priyam Garg-led team, saying their behaviour was disgusting and disgraceful.

"You bat, bowl and field badly�happens, but there's no excuse for behaving badly. The behaviour was disgusting and most disgraceful. The innocence of that age was not visible at all," Bedi told Mid Day.

Bedi, who represented India in 67 Tests and 10 ODIs, said the behaviour of the Bangladesh cricketers is not our problem.

"Look, what Bangladesh do is their problem, what our boys do is our problem. You could see that there was abusive language used," he said.

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News Network
February 19,2020

New Delhi, Feb 19: An Indian wrestler whose family story was immortalised by Bollywood is hoping to create a blockbuster of her own by becoming her country's first world champion in the high-octane sport of mixed martial arts.

Ritu Phogat, who initially followed her father and two elder sisters into wrestling, is now charting a new path after making an explosive MMA debut in November.

Phogat's father Mahavir, and her sisters Geeta and Babita were the subject of 2016 movie "Dangal", telling the story of the wrestling coach who raised his daughters to become Commonwealth champions.

But Ritu, 25, is forging a different career. After winning her first MMA fight in less than three minutes, she will face China's Wu Chiao Chen at this month's ONE Championship fight night in Singapore, which will be held behind closed doors because of the coronavirus.

The youngest Phogat daughter is trading an attempt at an Olympic medal to tackle MMA, but she said she was attracted by the lure of making history in her new sport.

"I got a chance to train with the best in Singapore and there was no looking back," she told AFP during a promotional event in New Delhi.

"There was the 2020 Olympic Games but I thought that I would do well in mixed martial arts. I have come with an aim of becoming the first girl from India to become a world champion in mixed martial art."

The nimble but strongly built Phogat said wrestlers were a good fit for the fast-growing contact sport, which is yet to take off in India.

"Top seven champions in mixed martial arts are wrestlers, so I believe that wrestlers have an edge in this sport with their ability to take down the opponent," she said.

"It is all a matter of skill. You just have to practise hard. I think MMA is not much different from wrestling in terms of preparation.

"One has to take risks to do something new and as an athlete I am ready to embrace every challenge."

She added: "Without the support of my father and sisters I would not have been where I am. My father always taught me to be far-sighted, hard-working and with strong resolve. Three traits will take you a long way."

Phogat won 48kg gold at the 2016 Commonwealth Wrestling Championship and followed it up with a silver in the under-23 world championships the next year.

"She used to watch a lot MMA and one day told me that I will win a gold in this game. So we all backed her and the result is there for everyone to see," he said.

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