Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
March 3,2020

Sydney, Mar 3: Former Australia pacer Brett Lee foresees a "different" looking India making their maiden T20 Women's World Cup final and attributed their rise to the emergence of star players like 16-year-old Shafali Verma.

Besides opener Shafali, experienced leg-spinner Poonam Yadav has been the other match-winner for India in the competition. The Harmanpreet Kaur-led side topped the group stage with four wins in as many games and play their semifinal here on Thursday.

"They've never reached the final but this is a different India team from the one they’ve seen before. They've combined match-winners in Shafali Verma and Poonam Yadav with consistent players with both bat and ball," Lee was quoted as saying by ICC.

"We've always known they have some of the best players in the world but now Harmanpreet Kaur has a team around her that can support the big players, and fill in the gaps when they have an off day."

Only a special effort from their opponents can stop India from reaching their maiden final, feels Lee.

They'll go into the semi-finals full of confidence and it will take an excellent team to stop them from reaching the Final."

Talking more about Shafali, who has got 47, 46, 39, and 29 so far, Lee backed the teen sensation to make a bigger score in the semifinal.

"Shafali Verma has been excellent at the top of the order, she’s brought a fearless energy to India’s batting and been brilliant to watch.

"You feel she can go even bigger as well – she hasn't reached 50 yet, which is both exciting for those watching and worrying for the bowlers.

"We saw from the opener against Australia just how good India can be, and it’s no surprise they’ve continued that form to top Group A," he added.

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News Network
January 28,2020

Hamilton, Jan 28: No one sits on the seat that Mahendra Singh Dhoni made his own in the team bus, revealed India leg-spinner Yuzvendra Chahal, saying that the talismanic former skipper is missed by the side.

In a video shot inside the team bus while it was on its way to Hamilton for the third T20 International against New Zealand, Chahal is seen talking to several members of the squad including Jasprit Bumrah, Rishabh Pant and KL Rahul.

Towards the end of the video, he moved to the rear of the bus and pointed to an empty seat which, he said, was the former captain's preferred spot before he went on a sabbatical last year.

"Yeh woh seat hai jahan ek legend baithate the. Mahi bhai. Abhi bhi yaha koi nahi baithata. Hum unhe bohot miss karte hai (This is the seat that used to be occupied a legend. MS Dhoni. No one sits here now. We miss him a lot)," Chahal said in the video posted on 'bcci.tv'.

The-38-year-old Dhoni has not played a competitive game since the World Cup semifinal loss to New Zealand on July 9. Earlier this month, Dhoni was dropped from the BCCI's list of centrally contracted players, raising fresh doubts on his future.

However, on the same day, Dhoni returned to training, batting fluently in the Jharkhand team nets.

Head coach Ravi Shastri has hinted that the celebrated wicketkeeper-batsman might retire from ODIs soon but will be in contention for a T20 World Cup berth provided he does well for Chennai Super Kings in the IPL.

The Indian team lead the five-match T20 series against New Zealand 2-0.

Virat Kohli's men will take on the hosts in the third T20 here on Wednesday.

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News Network
February 22,2020

Sydney, Feb 22: India's demolition of a formidable Australia in the Women's T20 World Cup opener will give them a huge boost going forward, said star batswoman Mithali Raj, who also lauded leggie Poonam Yadav for her magical performance.

Poonam took four for 19 to help India complete a 17-run victory against defending champions Australia on Friday.

"Everyone has been talking about how much batting depth Australia have, yet they couldn't chase 132," Raj, a former India Test and ODI captain, said in an ICC release.

"India will take so much confidence from that victory, but this World Cup is still very open. The match between Australia and India proved how competitive the tournament will be. It proves it does not matter where you stand in the ICC rankings.

"We will be seeing more of the same drama yet. This victory proves every team has a chance," said Raj, who has retired from T20 cricket.

The 37-year-old veteran batswoman said "the opening match definitely lived up to the hype of the tournament".

"It was a whirlwind. There were so many ups and downs. It was a great start to the tournament not only because India beat the defending champions on home soil, but also because of how the game progressed altogether.

"At no point could you say it was going in one side's favour. First we saw our early wickets fall, then we recovered and Australia had to chase 132 before their middle-order collapsed. India and Australia both took the game their own way at different points which made it fascinating for spectators to watch."

Raj said Poonam's spell was the turning point.

"She's been one of the main spinners for India for quite some time now, and her style worked again. Getting their (Australia's) middle-order out really titled the match towards India, she was brilliant.

"Although we recovered our innings through Deepti Sharma and her partnership with Jemimah Rodrigues, it was Poonam's flurry of wickets against Australia's megastars, which completely changed the game," Raj said.

Raj also praised 16-year-old Shafali Verma for scoring 29 off 15 on her World Cup debut.

"Shafali Verma impressed me too on her debut. She gave India's middle order the cushioning they needed to regain momentum. Verma has stuck with stroke play that she demonstrated in the tri-series," she said.

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