Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
March 27,2020

New Delhi, Mar 27: India skipper Virat Kohli on Friday made a heartfelt appeal to the citizens of the country, asking them to follow social distancing as a precautionary measure against the coronavirus pandemic.
He also went on to say that over the past few days, he has seen some people still taking to the streets, and added that if people still continue to venture out, then they are not being honest with the country.
Kohli released a small video clip on Twitter, making the public appeal and captioned the post as: "Please wake up to the reality and seriousness of the situation and take responsibility. The nation needs our support and honesty"
"Today, I am talking to you as a citizen of the country. Whatever I have seen over the past few days, I have seen people not following the lockdown, it has made me feel that some people are taking the battle against COVID-19 very lightly. I request you all to please follow social distancing, whatever the government is asking you to do, please follow it," Kohli said in the video released on Twitter.
"Think about what can happen to your family members because of your negligence. Our medical experts are fighting this battle day in and day out. If you are still going out to the streets, then I don't think you are being honest to your country," he added.
On Tuesday, Prime Minister Narendra Modi decided to impose a 21-day lockdown in the country as a precautionary measure against coronavirus.
According to the Ministry of Health and Family Welfare, the total number of COVID-19 positive cases have risen to 724 in India (including 640 active cases, 66 cured or discharged people) and 17 deaths.
The World Health Organisation had termed the coronavirus outbreak as a pandemic on March 11. 

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Agencies
June 9,2020

The International Cricket Council (ICC) has confirmed interim changes to its playing regulations, which include the ban on the use of saliva to shine the ball and allowing home umpires in international series as per a release issued by the international body.

The ICC Chief Executives' Committee (CEC) ratified recommendations from the Anil Kumble-led Cricket Committee, aimed at mitigating the risks posed by the COVID-19 virus and protect the safety of players and match officials when cricket resumes.

COVID-19 Replacements

Teams will be allowed to replace players displaying symptoms of COVID-19 during a Test match. In line with concussion replacements, the Match Referee will approve the nearest like-for-like replacement.

However, the regulation for COVID-19 replacements will not be applicable in ODIs and T20Is.

Ban on Saliva on Ball

Players will not be permitted to use saliva to shine the ball. If a player does apply saliva to the ball, the umpires will manage the situation with some leniency during an initial period of adjustment for the players, but subsequent instances will result in the team receiving a warning.

Whenever saliva is applied to the ball, the umpires will be instructed to clean the ball before play recommences.

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News Network
June 6,2020

Mumbai, Jun 6: Reminiscing about his 'special knock' of 208 runs from 153 balls, Indian cricketer Rohit Sharma revealed why his wife Ritika had got emotional after he smashed his third double century in ODIs.

Rohit narrated the incident during his appearance in Episode 2 of the 'Open nets with Mayank'.

The batsman, who was accompanied by Shikhar Dhawan and Mayank on the show, said his wife thought that he had twisted his hand while diving for the 196th run during the innings.

"As you can see my wife got emotional there, this day was special as it was my anniversary. Probably the best gift I could give it to her while I am on the field, it was quite emotional though," said Rohit during the candid chat.

"When I came from the ground, I just asked her why did you (Ritika) cry? So she told me that she thought I (Rohit) twisted my hand when I dived for my 196th run and that was a little worrying factor for her, she got little emotional of because of that I guess," Rohit added.

In the match, the 32-year-old scored 208 runs with 13 fours and 12 sixes against Sri Lanka at Punjab Cricket Association IS Bindra Stadium in Mohali.

This enabled India to post a score of 392/4 in the allotted fifty overs.

India then went on to win the match by 141 runs.

"To be honest I was going pretty slow, I never thought I will get to a double hundred but once you cross 125, I feel it gets easier for you because bowlers are under pressure. Unless you make a mistake I don't think you can get out," said Rohit.

Rohit has scored two double hundreds against Sri Lanka and one against Australia in ODIs. The right-handed batsman is the only cricketer to make three double hundreds in ODI history.

Rohit, Shikhar, and Mayank would have been in action for Mumbai Indians, Delhi Capitals, and Kings XI Punjab respectively, had the Indian Premier League (IPL) commenced from March 29. However, the tournament was suspended indefinitely due to the coronavirus pandemic.

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