Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
March 19,2020

London, Mar 19: Talking about the break in cricketing activities due to the COVID-19 pandemic, South Africa pacer Dale Steyn said that the disease seems to be to the only topic of conversation these days.

"I don't know how to describe it. Doesn't matter where you go, everyone is talking about it - whether it is on an airplane or you are just popping into a grocery store. It just seems like it is the only topic of conversation," ESPN Cricinfo quoted Steyn as saying.

"Yeah, it's so strange. Normally if I am on holiday I'll be planning a fishing trip or a surfing trip. At the moment I am just chilling at home," he added.

Steyn was last seen in action in the Pakistan Super League where he took two wickets in two matches.

When asked whether he has enough hand sanitizers, he replied: "We just decided that stockpiling is definitely not the way to go. It is not fair on everybody who needs that stuff. I went to the grocery store the other day and everyone had bought all the toilet paper. We have what we need, and when that runs out, that runs out, and we need to go and get some more".

"We didn't feel it was necessary to go and absolutely just, like, zombie our lives up. There's other people that live on a day-to-day basis. They are not going to get all of that stuff, so we thought it was best not to do that".

Steyn also had a message for the fans, "Stay healthy, wash your hands, look after yourself, don't be greedy. Right now they are saying old people are really struggling, so if in a position to help, rather help them than help yourself. Pretty simple, really."

Due to the COVID-19 outbreak, the ODI series between India-South Africa and Australia-New Zealand have been postponed.

The start of the Indian Premier League (IPL) has also been postponed until April 15.

Cricket South Africa has suspended all forms of cricket for 60 days while Cricket Australia has advised all its employees to work from home.

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News Network
June 18,2020

New Delhi, Jun 18: Premier Indian off-spinner R Ashwin has described Mahendra Singh Dhoni as a "massive influence" on his career, revealing that at the beginning of his IPL stint, he was driven by an intense desire to get the former captain's attention.

Ashwin got his contract with CSK, one of the most successful IPL sides, in 2008 and said the stint with CSK shaped his career.

"IPL and CSK is a stage that everyone wants. For me it was more about recognition. MSD did not know who Ashwin is, (Matthew) Hayden and (Muttiah) Muralithan did not know who Ashwin is. The first thing that came to my mind was that 'I will show these people that Ashwin is here'," Ashwin told Harsha Bhogle on 'Cricbuzz in Conversation'.

"I don't know it was being foolish or arrogance but that was how I was made. Nobody was giving me a chance that Ashwin will play alongside Muralitharan or ahead of Muralitharan. I thought, I will get there ahead of him one day," he added.

Ashwin said Dhoni, who led CSK, had "massive influence" on him and the only way to impress him was by troubling him in the nets.

"I got the eye of Hayden, Jacob Oram, and Stephen Fleming while bowling to them at the nets. They were finding it difficult to face me in the first year (2008) but I had not caught the eye of MSD," he said.

"I never had massive interactions with him. It was going to the nets and getting MSD...he was hitting Muralitharan out of the park and I thought, if I bowl better than him, I met get to play ahead of Murali.

" I got his attention when I got him during a Challenger trophy and celebrated like a crazy kid," he recalled.

After that, Ashwin said during CSK's match against Victoria Bushrangers in the now defunct Champions League, he volunteered to bowl the Super Over and Dhoni gave him the ball without hesitation.

Ashwin did not fare well and ended up conceding 23 runs. The off-spinner said when Dhoni walked past him after the match, he only said that, "you should have bowled the carrom ball."

"MS always maintained that you are exceptionally skilful and you should keep doing what you do."

Ashwin has been very successful against the left-handers as 189 of his 365 wickets are of southpaws. Ashwin credited his engineering background and advice from Duncan Fletcher for the success.

"He made a statement that changed cricket. He said it's all about geometry and left it at that. Understanding angles (engineering background) has given me edge over others," he said.

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News Network
April 28,2020

Chennai, Apr 28: Former Karnataka batsman J Arun Kumar was on Tuesday appointed coach of the USA cricket team and listed earning a Test status, by his own admission a "far-fetched" thought at the moment, among his long-term goals.

Jak, as he is known in the cricketing circles, has worked with the Karnataka team for several years and as batting coach with IPL franchise Kings XI Punjab.

"... Following an exhaustive recruitment process, former first class Ranji Trophy and IPL player and coach, J Arun Kumar, had been identified as the preferred candidate for the next men's head coach," USA Cricket chief executive Iain Higgins said on its website.

The CEO added, "He travelled to the USA to meet support staff, selectors and players at a talent camp in Houston and to continue those discussions with us.

"I'm delighted to say that we have subsequently reached agreement with Jak that he will take up the role and be permanently based in the United States as and when his working visa has been obtained."

Arun Kumar was also in charge of a fledgling Puducherry team before quitting in February owing to differences with the association officials.

The COVID-19 pandemic has however prevented a prompt departure for the United States.

"Of course, the COVID-19 crisis has now presented some challenges around the scope of the role in the short/medium term, but we look forward to completing all of the arrangements and to welcoming him more formally in due course," Higgins said.

Arun kumar, who scored over 7,200 runs in first-class cricket and over 3,000 runs in List 'A' games, had guided Karnataka to a treble for two successive seasons -- Ranji Trophy, Vijay Hazare Trophy and Irani Cup -- in 2013-14 and 2014-15.

Delighted to get the role, the 45-year old said he has a vision for USA cricket, including making it a Test-playing nation.

"The first thing is based on my visa and when the coronavirus situation will end in the US, so it's all based on that. At what time my visa will be approved, that's when I will be heading there.

"There are long, mid and short-term goals and my vision obviously will be that the USA in the coming years will be one of the Test playing nations.

"It's a far-fledged goal, but yes, that's the vision and as of now the short term will be World Cup league.

"We will have to be the top side in that and then go to the next level," Arun Kumar told PTI in an interaction.

He further said the immediate aim is to get the team together after a bad run in Nepal.

"Priority is to get the team together, we had a bad run in Nepal, so obviously the team is on little down slide, so we will get up and the immediate short-term goal is to get in touch with players.

"This lockdown gives us time to actually know each other, although we are spread out in different parts of the country, and it is gives us time to connect better and work on certain mental and tactical aspects of the game," he added.

Arun Kumar had been in the US briefly some time ago and had met some officials, selectors and players at a camp in Houston.

"I met some officials, selectors and players at a talent camp in Houston and got an insight of what I can expect in the future and based on those we have designed a pathway for junior to senior cricket and women's cricket.

"It is a work in progress," he said.

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