Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
May 8,2020

New Delhi, May 8: India skipper Virat Kohli believes cricket in empty stadiums is a real possibility in post COVID-19 world and though it is unlikely to have a bearing on the intensity of players, he feels the magic would certainly go missing.

Cricket Boards across the globe are exploring the option of resuming the sport in empty stadiums. There is speculation that fans could be kept away from stadiums in a bid to salvage the T20 World Cup in Australia, which is currently under threat due to the global health crisis.

"It's quite a possible situation, it might happen, I honestly don't know how everyone is going to take that because we all are used to playing in front of so many passionate fans," Kohli said in Star Sports' show 'Cricket Connected'.

"I know it will be played at a very good intensity but that feeling of the crowd connecting with the players and the tension of the game where everyone goes through it in the stadium, those emotions are very difficult to recreate," he added.

Kohli said the many moments which are created because of the passion brought in by fans, would be missing.

"Things will still go on, but I doubt that one will feel that magic happening inside because of the atmosphere that was created.

"We will play sports how it is supposed to be played, but those magical moments will be difficult to come by," he said.

Cricketers such as Ben Stokes, Jason Roy, Jos Buttler and Pat Cummins have backed the idea of playing behind closed doors.

However, legendary Australian Allan Border has said it would defy belief to host a World Cup without spectators.

Another Australian all-rounder Glenn Maxwell and some other cricketers have also expressed similar sentiments.

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Agencies
April 14,2020

Tokyo, Apr 14: Tokyo organizers said Tuesday they have no B Plan in the event the Olympics need to be postponed again because of the coronavirus pandemic.

Masa Takaya, the spokesman for the Tokyo Olympics, said organizers are proceeding under the assumption the Olympics will open on July 23, 2021. The Paralympics follow on Aug. 24.

Those dates were set last month by the International Olympic Committee and Japanese officials after the coronavirus pandemic made it clear the Olympics could not be held as scheduled this summer.

We are working toward the new goal, Takaya said, speaking in English on a teleconference call with journalists.

We don't have a B Plan. The severity of the pandemic and the death toll has raised questions if it will even be feasible to hold the Olympics in just over 15 months. Several Japanese journalists raised the question on the call.

All I can tell you today is that the new games' dates for both the Olympic and Paralympic Games have been just set up, Takaya said.

In that respect, Tokyo 2020 and all concerned parties now are doing their very best effort to deliver the games next year." IOC President Thomas Bach was asked about the possibility of a postponement in an interview published in the German newspaper Die Welt on Sunday.

He did not answer the question directly, but said later that Japanese organizers and Prime Minister Shinzo Abe indicated they could not manage a postponement beyond next summer at the lastest.

The Olympics draw 11,000 athletes and 4,400 Paralympic athletes and large support staffs from 206 national Olympic committees.

There are also questions about frozen travel, rebooking hotels, cramming fans into stadiums and arenas, securing venues, and the massive costs of rescheduling, which is estimated in Japan at 2 billion- 6 billion.

Tokyo 2020 CEO Toshiro Muto addressed the issue in a news conference on Friday. He is likely to be asked about it again on Thursday when local organizers and the IOC hold a teleconferene with media in Japan.

The other major question is the cost of the delay; how much will it be, and who pays? Bach said in the Sunday interview that the IOC would incur several hundred million dollars in added costs. Under the so-called Host City Agreement, Japan is liable for the vast majority of the expenses.

This is impossible to say for now, Takaya, the spokesman said.

It is not very easy to estimate the exact amount of the games' additional costs, which have been impacted by the postponement."

Tokyo says it's spending 12.6 billion to organize the Olympics. But a Japanese government audit published last year says the costs are twice that much. Of the total spending, 5.6 billion in private money. The rest is from Japanese governments.

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Agencies
March 25,2020

Lausanne, Mar 25: The World Archery has hailed as a 'brave decision' the International Olympic Committee (IOC) move to postpone the 2020 Tokyo Olympics until next year due to coronavirus pandemic.

"We commend the conscientious and brave decision taken by Tokyo 2020 and the International Olympic Committee to delay this summer's Games in the face of an unprecedented challenge to humanity," Ugur Erdener, the World Archery president, said in an official statement.

The decision to postpone the Summer Olympics was confirmed by the IOC, on Tuesday, after the organising body for the event and Japan's Prime Minister Shinzo Abe agreed to reschedule the quadrennial event in view of the COVID-19 pandemic.

"This is not an easy situation, especially for the athletes who had been training hard for Tokyo 2020. I hope that everyone understands why this decision has been made and I urge archers around the world to retain hope and reset for this new timetable," he added.

The IOC has, however, said that the original name of Tokyo 2020 will remain intact irrespective of the fact that it will take place next year.

The Tokyo Olympic Games were slated to be held from July 24 to August 9.

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