Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
April 9,2020

New Delhi, Apr 9: The legendary Kapil Dev on Thursday slammed Shoaib Akhtar's idea of a made-for-television three-match ODI series between India and Pakistan to raise funds for the Covid19 pandemic, saying "India doesn't need the money" and it is not worth risking lives for a cricket match.

Speaking to news agency, Akhtar on Wednesday proposed a closed-door series to jointly raise funds to fight the deadly virus both in India and Pakistan. Dev said the proposal is not feasible.

"He is entitled to his opinion but we don't need to raise the money. We have enough. For us, what is important right now is how our authorities work together to deal with this crisis. I am still seeing a lot of blame game on television from the politicians and that needs to stop," Dev said.

"Anyway, the BCCI has donated a hefty amount (Rs 51 crore) for the cause and is in a position to donate much more if the need arises. It doesn't need to raise funds.

"The situation is unlikely to get normal anytime soon and organising a cricket game means putting our cricketers at risk which we don't need to," said the World Cup-winning former captain.

Dev said cricket should not even matter for at least the next six months.

"It is just not worth the risk. And how much money can you make from three games? In my view, you can't even think of cricket for the next five to six months," he said.

Dev said the focus, at the moment, should only be on saving lives and taking care of the poor who are struggling to make ends meet in a lockdown situation.

"Cricket will resume when things get normal. The game can't be bigger than the country. The pressing issue is to look after the poor, the hospital workers, the police and all other people who are on the frontline of this war," said the 61-year-old.

As an Indian, Dev feels proud that his country is in a position help other nations including the United States.

President Donald Trump has thanked Prime Minister Narendra Modi for helping the United States with the supply of hydroxychloroquine, an anti-malarial drug being touted as a potential cure for Covid19 patients.

"Helping others is in our culture and I feel proud about that. We should not seek credit after helping others. We should strive to become a nation which gives more and more rather than taking from others," he said.

Like everyone else, Dev is at home and practising social distancing.

Asked how he views the current situation, he said: "Nelson Mandela stayed in a tiny cell for 27 years. Compared to that, we are in a privileged position (that we just have to stay at home for sometime)."

"There is nothing bigger than life at the moment and that is what we need to save."

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Agencies
March 13,2020

New Delhi, Mar 13: The remaining ODI series between India and South Africa has been called-off amidst the rising concerns over the coronavirus pandemic.

"The second and third ODI between India and South Africa in Lucknow and Kolkata respectively are called off," the BCCI source told media persons.

The first match of the series was abandoned due to rain and wet outfield without a toss at Himachal Pradesh Cricket Association (HPCA) stadium on Thursday.

The second and third ODI was scheduled to be played at Lucknow and Kolkata on March 15 and 18 respectively. Earlier on Thursday, the BCCI has decided to play the remaining two ODIs behind closed doors.

"After holding discussions with the MYAS and MOHFW, the BCCI on Thursday announced that the remaining two One-day Internationals (ODIs) of the three-match series of South Africa tour of India, 2020, will be played without any public gathering, including spectators," the BCCI had said in a statement.

The Union Health and Family Welfare Ministry has advised all the federations to avoid large gatherings.

World Health Organisation (WHO) on Wednesday had declared the coronavirus outbreak a 'pandemic' and expressed deep concerns.

The coronavirus disease was first detected in Wuhan in China's Hubei province, in late December, and has since spread worldwide.

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News Network
March 12,2020

New Delhi, Mar 12: No foreign player will be available for this year's IPL till April 15 due to visa restrictions imposed by the government to contain the novel coronavirus threat, a top BCCI source told PTI on Thursday, casting fresh doubts on the fate of the event.

"The foreign players who play in the IPL come under the Business Visa category. As per the government's directive, they can't come till April 15," a BCCI source told PTI on conditions of anonymity.

The government issued fresh advisory with a ban on all existing foreign visas, except a few categories like diplomatic and employment, till April 15 in the wake of new positive cases of novel coronavirus in the country.

India has reported 60 positive cases in the outbreak which has led to over 4,000 deaths globally.

The fate of the IPL itself will be decided on March 14 at the event's Governing Council meeting in Mumbai. "All decisions will be taken by the GC in Mumbai," the source said.

Having the IPL, starting March 29, played in empty stadiums is an option being explored.

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