Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
May 29,2020

Kolkata, May 29: Former skipper Kumar Sangakkara believes missing Angelo Mathews due to an injury hurt Sri Lanka badly in the summit clash of the 2011 World Cup, which hosts India won after a gap of 28 years.

Having played a key role in their thrilling semifinal win against New Zealand, Mathews was forced out of the final against India at Mumbai's Wankhede Stadium by a quadriceps muscle injury.

Reflecting on the six-wicket loss to India, the former Sri Lankan captain said Mathews' injury forced him to opt for a 6-5 combination and was also the reason behind his decision to bat first after winning the toss.

"In that WC final, that's the biggest thing I look back and think...You can talk about drop catches and all of that happens. But the composition of the side and the fact that we were forced to make the change was to me the turning point," Sangakkara said in the latest episode of Instagram series 'Reminisce with Ash' hosted by India off-spinner Ravichandran Ashwin.

Mahela Jayawardene's unbeaten 103 went in vain as India hunted down 275 with Gautam Gambhir setting up the chase with a 97-run knock before skipper Mahendra Singh Dhoni finished off in style, smashing Nuwan Kulasekara for the winning six in his unbeaten 91.

"But for 100 per cent, if Angelo (Mathews) had been fit, I know for sure we would have gone for chase... I'm not sure whether the result would have changed. That balance of team that Mathews would give at seven really was a bonus," the former wicketkeeper batsman said

"If you take our entire campaign, whatever we did Mathews' overs and his ability to bat with the tail and read situations was an incredible bonus to us. He was a young chap who came into the side and from day one he could read situations. It's just instinct, how to up the rate, how to control the bowler, when to accelerate."

During the conversation, Ashwin also asked him about the controversial toss when the coin was flipped twice amid the cacophony of the Wankhede and eventually Sangakkara elected to bat.

"The was crowd was huge. It never happens in Sri Lanka. Once I had this at Eden Gardens when I could not talk to the first slip and then of course at the Wankhede. I remember calling on the toss then Mahi wasn't sure and said did you call tail and I said no I called head.

"The match referee actually said I won the toss, Mahi said he did not. There was a little bit of confusion there and Mahi said let's have another toss of the coin and heads went up again," he said.

"I am not sure whether it was luck that I won. I believe probably India might have batted if I had lost."

The loss prolonged Sri Lanka's wait for another world title as yet again the 1996 champions failed in the final hurdle.

"Whether we win or lose, we have this equilibrium on how to take a win or loss. The smile hides a huge amount of sadness, of disappointment, of thinking of 20 million people back in Sri Lanka who had been waiting for this for so long, since 1996.

"We had an opportunity in 2011, opportunity in 2007, then T20 opportunities in 2009 and 2012," Sangakkara said.

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Agencies
March 6,2020

Mumbai, Mar 6: Former India batsman Virender Sehwag expressed excitement over the upcoming Road Safety World Series and said he is looking forward to playing with Sachin Tendulkar again.

"I am very excited about this tournament because I will get another chance to play with Sachin. We have played many international matches together and there was a gap and then we played an All-Star match and now again getting a chance. I am looking forward to playing with Tendulkar," Sehwag told media persons.

In the opening match of the Road Safety World Series, India Legends will play against West Indies Legends on March 7. The main aim of the Series is to create awareness about road safety and change people's mindset towards their behaviour on the roads.

Sehwag hailed the initiative of Road Safety World Series and said: "I think it is a very good initiative by the government that they are working towards creating awareness regarding road safety. Awareness regarding road safety is important for everyone."

Road Safety World Series, a five-nation T20 cricket tournament, will showcase some of the biggest names in cricket from India, Australia, Sri Lanka, West Indies, and South Africa.

Players who will feature in this series include Tendulkar, Sehwag, Brian Lara, Yuvraj Singh, Zaheer Khan, Shivnarine Chanderpaul, Brett Lee, Brad Hodge, Jonty Rhodes, Muttiah Muralitharan, Tillakaratne Dilshan, Ajantha Mendis and many more. Former India captain Sunil Gavaskar is the Commissioner of the Series.

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News Network
June 13,2020

Melbourne, Jun 13: Former Australia wicketkeeper-batsman Adam Gilchrist and current opener David Warner have expressed gratitude to two Indian students for helping people in the country during the COVID-19 pandemic.

Gilchrist thanked Sharon Varghese, an Indian student who did her Bachelors in Nursing from the University of Wollongong.

Varghese has been was working on the frontline along with other health care workers to look after the residents of aged-care during the global health crisis.

"She gave up her time to work as an aged-care worker throughout that time. Sharon, I want to say congratulations on the selfless act and for wanting to thank people in Australia because you have enjoyed three and a half years living here. And that’s wonderful to hear," Gilchrist said in a video message.

"Just want to let you know, all of Australia, all of India and more importantly, your family will be so very proud of your efforts."

In another short video, Warner thanked Queensland-based Indian student, Shreyas Sheth.

"Namaste. I am here to say thank you to Shreyas Sheth who is doing selfless work to help others during the COVID crisis. Shreyas is doing his Masters in Computer Science at the University of Queensland and he has been part of University’s outreach program, preparing and delivering food packets to students in need right now," Warner said in the video.

"So I just want to say ‘good on ya’. I am sure your mum and dad and India are proud of you. Keep up the great work."

The videos were shared by Austrade India official twitter account, which have hit almost 10 thousand views in last one week.

Apart from the two cricketers, another Social Media Influencer Amy Aela also sent her thank you note to Liya, an Indian student from Griffith university for her work in providing mental health support to communities in Australia during the pandemic.

"Liya I just want to thank you...we definately need more people like you...just remember that Australia is so so proud of you, India is proud of you..please keep up the good work," Aela said.

Former Australian footballer Craig Foster also sent his thank you message to another Indian origin nurse Arushi from Deakin University. More than 100,000 Indian students are studying in Australia, currently making them one of the biggest cohorts of international students in the country.

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