Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
February 26,2020

Melbourne, Feb 26: On a high after two easy victories on the trot, including one against defending champion Australia, the Indian women's cricket team will aim to inch closer to a semifinal berth when it takes on New Zealand in the ICC Women's T20 World Cup here on Thursday.

The Indians have hardly broke a sweat in their 17-run and 18-run wins over hosts Australia and Bangladesh in their previous two matches, and they are perched at the top of five-team Group A standings with four points from two matches.

A win against New Zealand on Thursday will take the Harmanpreet Kaur-led side on the threshold of a knock-out stage spot, to be competed among top two teams from Group A and B.

In the two matches so far, the Indian team has been impressive both in batting and bowling.

The 16-year-old sensation Shafali Verma has been the standout batter with a whirlwind 17-ball 39 against Bangladesh, following her 29 against Australia.

One-down Jemimah Rodrigues has also been among the runs with 26 and 34 in the two matches so far.

Only captain Harmanpreet, among the top order batters, has not scored big and she is due big innings.

India is also likely to be bolstered by the return of star opener Smriti Mandhana who missed the match against Bangladesh due to fever.

The middle-order has also done its bit with Deepti Sharma playing a major role against Australia with an unbeaten 49 while Veda Krishnamurthy hit a match-defining 11-ball 20 not out for a late flourish against Bangladesh.

The bowling department has been led admirably by seasoned leg-spinner Poonam Yadav -- seven wickets in the first two matches -- with pacer Shikha Pandey ably supporting her with five scalps so far.

New Zealand, though, have a better head-to-head record against India in recent years, having won the last three matches between the two sides.

Exactly a year back, they had beaten the Indian team 3-0 in a three-match T20 International home series.

India will, however, remember their massive 34-run win against New Zealand in the previous edition of the T20 World Cup in 2018 in the West Indies. Harmanpreet had struck a memorable 103 to lead her side to victory.

New Zealand have some top-class players in their ranks in the form of captain and all-rounder Sophie Devine and top-order batswoman Suzie Bates while pacer Lea Tahuhu and leg-spinner Amelia Kerr will lead the bowling department.

They will go into this match on a high after an easy seven-wicket win over Sri Lanka on Saturday.

Devine had led her side from the front with an unbeaten 75 off 55 balls at the top of the order in that win.

The Teams:

India: Harmanpreet Kaur (capt), Smriti Mandhana, Jemimah Rodrigues, Deepti Sharma, Shafali Verma, Poonam Yadav, Radha Yadav, Taniya Bhatia (wk), Harleen Deol, Rajeshwari Gayakwad, Richa Ghosh, Veda Krishnamurthy, Shikha Pandey, Arundhati Reddy, Pooja Vastrakar.

New Zealand: Sophie Devine (capt), Rosemary Mair, Amelia Kerr, Suzie Bates, Lauren Down, Maddy Green, Holly Huddleston, Hayley Jensen, Leigh Kasperek, Jess Kerr, Katey Martin (wk), Katie Perkins, Anna Peterson, Rachel Priest, Lea Tahuhu.

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Agencies
April 12,2020

London, Apr 12: Former Formula 1 legendary driver Stirling Moss died at the age of 90 on Sunday.

"All at F1 send our heartfelt condolences to Lady Susie and Sir Stirling's family and friends," Formula 1 said in a statement.

Often referred to as the greatest driver never to win the world championship, Moss contested 66 Grands Prix from 1951 to 1961, driving for the likes of Vanwall, Maserati and Mercedes, where he famously formed a contented and ruthlessly effective partnership with lead driver Juan Manuel Fangio.

In his 10-year-long stint at the tracks, Moss took 16 wins, some of which rank among the truly iconic drives in the sport's history - his 1961 victories in Monaco and Germany in particular often held up as all-time classics.

Moss won the 1955 Mille Miglia on public roads for Mercedes at an average speed of close to 100mph, while he also competed in rallies and land-speed attempts.

Following an enforced retirement from racing (barring a brief comeback in saloon cars in the 1980s) after a major crash at Goodwood in 1962, Moss maintained a presence in Formula 1 as both a sports correspondent and an interested observer, before retiring from public life in January of 2018.

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News Network
March 31,2020

New Delhi, Mar 31: Australia batsman David Warner on Tuesday decided to shave off his head to show support towards all those people who are working relentlessly on the frontline in the battle against coronavirus.

After shaving off his head, Warner also challenged his Australian team-mate Steve Smith and India skipper Virat Kohli to do the same.

Warner, shared a time-lapse video on Instagram, of him shaving his head, and captioned the post as: "Been nominated to shave my head in support of those working on the frontline #Covid-19 here is a time-lapse. I think my debut was the last time I recall I've done this. Like it or not".

Due to the coronavirus pandemic, Australia's death toll stands at 19, as per the Sydney Morning Herald.

As of 8 am today, 4460 people across Australia have tested positive for COVID-19.

The World Health Organisation had termed coronavirus as a 'pandemic' on March 11.

Earlier in the day, Australia Test skipper Tim Paine also confirmed that the side's tour of Bangladesh is unlikely due to the virus spread.
"You don't have to be Einstein to realise (the Bangladesh tour) is probably unlikely to go ahead, particularly in June. Whether it's cancelled or pushed back, we're not quite sure at the moment," cricket.com.au quoted Paine as saying.

Currently, Australia has 296 points in the WTC from 10 matches, while India has 360 points from nine matches.

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