Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
March 7,2020

Melbourne, Mar 7: Ahead of the Women's T20 World Cup against Australia, India spinner Poonam Yadav said that skipper Harmanpreet Kaur has given her a lot of support.

"Harmanpreet has been of immense support. When I got hit for a six in the first over, she came to me and said, 'Poonam, you're one of the most experienced players in the team, and we expect better of you'," Poonam said.

The 28-year-old experienced bowler has played 68 shortest format games for India and taken 94 wickets at an average of 22.66.

She has been in devastating form throughout the tournament and has bagged nine wickets so far.

"So, that kind of stirred something within me. I told myself if my captain has that much faith in me, I should be able to make a comeback," she said.

"I took a wicket in the very next ball, and didn't look back since. Now when I look back at that moment, it means so much in the context of my individual performance and run to the final," she added.

In the opening game against Australia at Sydney Showground, Poonam came within a whisker of the third hat-trick in Women's T20 World Cup history, dismissing Rachael Haynes and Ellyse Perry before Jess Jonassen was dropped.

The final of the tournament will be played at Melbourne Cricket Ground (MCG) on March 8 -- International Women's Day.

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News Network
July 23,2020

New Delhi, Jul 23: With one year to go for the Olympic Games to begin in Tokyo on July 23, 2021, Indian women's hockey team skipper Rani Rampal on Thursday said the side has performed well against top teams in recent times and can do the same at the Olympics.

The Indian team has competed well against top teams in the recent past and has registered memorable victories at the FIH Series Finals and the FIH Olympic Qualifiers last year.

"We have competed against top teams in the recent past and we have shown that our team has the capability of winning a medal and making our country proud at the Olympics. We have a good group of experienced players, who are guiding the junior players very well. Our team has been getting better with each tournament we have played and we will definitely improve our game even further in the next one year," said the 25-year-old said in a statement.

Speaking about her participation at the Olympics, Rani said that the experience will help her make better decisions at the Tokyo Olympics.

"It was great to be a part of the Olympics in Rio. We made history by qualifying for the tournament after 36 years. It was a great feeling to be playing at the biggest of stages. Even though we didn't register the best of results, I have certainly learned a lot by playing the Olympic Games matches in 2016. I am sure all the players, who played in the 2016 Olympics, will make much better decisions on the pitch at the Tokyo Olympics, based on their experience in Rio," she said.

The Tokyo Olympics will be held from July 23 to August 8, 2021, while the Paralympics will take place from August 24 to September 5, 2021.  

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News Network
April 2,2020

New Delhi, Apr 2: BJP MP and former cricketer Gautam Gambhir on Thursday said that he will donate his two year's salary to PM-CARES Fund to support the battle against coronavirus pandemic in the country.

"People ask what can their country do for them. The real question is what can you do for your country? I am donating my 2 year's salary to #PMCaresFund. You should come forward too! @narendramodi @JPNadda @BJP4Delhi #IndiaFightsCorona," Gambhir tweeted.

The total number of coronavirus cases in India climbed to 1965 on Thursday after 131 people confirmed positive in the past 12 hours, said the Ministry of Health and Family Welfare.

At present, there are 1764 COVID-19 active cases in the country and 50 people have died due to the lethal infection.

Interestingly, on this day in 2011, India lifted its second World Cup title after a drought of 28 years. Gambhir played a crucial role in the final and anchored the run-chase.

India won its first World Cup in 1983 under the leadership of former all-rounder Kapil Dev. 

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