Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
June 13,2020

New Delhi, Jun 13: Five centrally contracted Indian cricketers including Cheteshwar Pujara, Ravindra Jadeja and KL Rahul have been issued notices by National Anti-Doping Agency (NADA) for failing to disclose their whereabouts as the BCCI cited "password glitch" as the reason for delay.

The other players to have received the notice include women stars Smriti Mandhana and Deepti Sharma, who are among the five cricketers in the 110 strong National Registered Testing Pool (NRTP). Speaking to PTI, NADA DG Navin Agarwal confirmed that BCCI has sent an official explanation for their five NRTP players' failure to submit whereabouts.

"There are two ways to fill up the whereabouts form in the ADAMS (Anti Doping Administration & Management Systems) software. Either athlete does it himself or association fills it up on his or her behalf," Agarwal said. "Now athletes in some discipline aren't educated enough or do not have access to internet and find themselves unable to handle the whereabouts clause of the ADAMS or upload the filled up

"They use assistance of their concerned federations. So federations have accepted responsibility of uploading their whereabouts," Agarwal said.

He said cricketers too at times find it tough to complete the process on their own. "Similarly in cricket also, although these people are well qualified and they can do it, perhaps they don't have the time for whatever reasons, so the federation concerned, the BCCI has taken upon itself the responsibility of uploading their whereabouts." So why didnt BCCI upload the the three-month whereabouts this time?

"Well they have given an explanation which appears to be reasonable but a decision will be taken. They have said that there has been a glitch with regards to password in ADAMS. Now they have said that issue has been resolved," Agarwal added. NADA DG added that "BCCI's explanation will be discussed as to whether it will be counted as one of three filing failures or not. It will be decided on the explanation given and how they (BCCI) proceed from here."

While country has been under lockdown, the rule to submit three months of whereabouts is mandatory. Three such failures to disclose leads to one Anti Doping Rule Violation (ADRV), which could lead up to two years of suspension upon hearing.

While BCCI has "officially gagged" its employees from talking to the media, it couldn't be ascertained that why as normal a glitch as a password error took days to resolve. A BCCI veteran, who has been privy to cricket operations, asked why the five cricketers were not told to upload the form themselves.

"This was lockdown period where they are not living out of suitcases. Some of the names have also engaged in multiple instagram chats and podcasts which their agents are managing," he said.

"If cricket operations team were having a glitch in fixing password, well the five cricketers could have been asked to do so and they would have done it individually with some guidance. "Probably NADA would be lenient this time but if it becomes an official warning, then who's responsible," he added.

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News Network
January 27,2020

Hamilton, Jan 27: In awe of Jasprit Bumrah, New Zealand wicketkeeper Tim Seifert says the Indian speedster's subtle variations have been difficult to pick in the ongoing T20 series and his side needs to a learn a thing or two about adapting from the visitors.

India beat New Zealand by seven wickets in the second T20 International in Auckland on Sunday to grab a 2-0 lead in the five-match series.

Bumrah returned with figures of 1-21 from his four overs as Indian skipper Virat Kohli changed his bowling plans from the first game.

"Even in the first game, Bumrah bowled slower balls that were going wider. Normally, death bowlers get into straighter lines, plus yorkers and mix it with chest height. He kind of changes things a lot and is tougher to play," Seifert said.

"...the ball was holding a lot more which made it tougher. So sometimes as a batsman you have to move away from the stumps and see if they bowl straight. I was backing myself to do something different instead of just standing there at the wicket," said the stumper, who remained unbeaten on 33 off 26 balls.

"It was tricky and the ball was holding a little bit. When Kane (Williamson) got out in the over against Yuzvendra Chahal, we knew it was the over to push because they had Bumrah coming back," he added.

He said New Zealand batsmen need to take a cue from their Indian counterparts on how to adapt to different conditions quickly.

"...Indian batsmen showed how to get under the ball and time it. They showed it a couple of times that and on the slower wickets you just have to keep it like that. Once you lose your shape, you are not in position," he said.

"Try to get them (bowlers) off line or off balance, try to get into that position to hit good balls. That's T20 cricket as well. Sometimes it's going 100 per cent but some times you have to take a breath and re-assess. Indian batters did that well."

Seifert believes New Zealand bowlers did reasonably well in the two games but they have been outplayed by the Indian batsmen.

"To be honest, in the first game they were 110-1 and they had wickets in hand. We didn't bowl too badly in that first game. In the second game, we only got 130 and it is tough to bowl at Eden Park (with that total)," he said.

"170 was the target in mind but once you get 130 on the board, that was going to be very hard at Eden Park against a team that is very strong and playing really well. But our spinners were outstanding. Good balls have gone to boundary.

He said coming into the T20 series on the back of a lost Test rubber in Australia also didn't help New Zealand's cause in the first two games.

"Boys are coming off a Test series (in Australia) and a lot of them haven't played T20 cricket for a while," he said.

"But for some like me, I have had the Super Smash for the last two months, so I have played a lot of T20 cricket. They have two games under their belt now so hopefully they will have a better understanding."

Asked if New Zealand would want to play on India's strength of chasing, Seifert replied, "Even in ODI cricket, India have chased down big totals but I think on that wicket it was going to get slower and slower.

"But with that small target on Eden Park, something special has to happen with top six (for a collapse). One batsman got fifty and the other was batting very well. We needed top five-six in the first 10 overs," he said.

The Black Caps are still confident of bouncing back in the series.

The third T20 will be played here on Wednesday before back-to-back matches in Wellington and Mt Maunganui. Seifert said they would like to replicate the 2019 tour of India, where New Zealand came out 2-1 victorious in the three-match series.

"We have lost the first two games but we haven't played badly. We definitely haven't played our best though while India has played very well. If we lose the series on Wednesday, it is not the end of the world. But if we can turn things around, and win, we will take things from there," he said.

"We won the series 2-1 last time, so we have to treat it like a three match series again. But we have to treat it like the first two are must-win games."

"We are not playing our best at the moment. There are 20-odd games before the World Cup, and that tournament is the pinnacle, so we will get there (in preparation),” he signed off.

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News Network
May 1,2020

Melbourne, May 1: Reclaiming the top spot in Test cricket has brought smiles back on their faces but Australia coach Justin Langer says beating India in their own den remains the ultimate test and their numero uno status will be put to test when they clash with the Virat Kohli-led team.

After a tumultuous transition phase post the ball-tampering scandal, Australia on Friday displaced India as number one side in Test format but Langer is aware that it does not take long for the situation to change.

"We recognise how fluid these rankings are, but at this time it was certainly nice to put a smile on our faces," Langer told Cricket Australia website. "We've got lots of work to do to get to be the team that we want to be, but hopefully over the last couple of years not only have we performed well on the field, but also off the field," Langer added.

The former left-handed opener underlined what he felt will be the ultimate test of character.

"Certainly a goal for us has been the World Test Championship ... but ultimately, we have to beat India in India and we've got to beat them when they come back (to Australia).

"You can only judge yourself as being the best if you beat the best and we've got some really tough opposition to come," Langer put his priorities in place. The team he insists needs to get better as now others will come gunning for them.

"Getting to No.1 is a great thing, but when you're No.1, you're always the hunted," Langer said. "We've been the hunters for a while, now we're the hunted and we need to get better and better."

Langer also hoped that white ball team under Aaron Finch will win the World Cup. "I know how hard it is to win World Cups ... everything has to go right. One day, I'd love to see Aaron Finch with all his mates lift that T20 World Cup above his head."

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