Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
March 1,2020

New Delhi, Mar 1: Former Indian cricketer Mohammad Kaif on Sunday heaped praise on Ravindra Jadeja after the all-rounder took a spectacular catch on the second day of the Christchurch Test against New Zealand.

Jadeja grabbed a one-handed stunner at deep square leg in the 72nd over to dismiss Neil Wagner, who had to depart after scoring 21 runs.

"Sir Jadeja for a reason! Jadeja Airlines, flying high! Terrific stuff," Kaif tweeted.

In the match, Jadeja also impressed with the ball. The left-handed bowler took two wickets while giving away 22 runs.

On day two, India bundled out New Zealand on 235 runs in the second Test. However, in their second innings, Indian batsmen again struggled to tackle the New Zealand pacers and lost six wickets with a lead of just 97 runs.

India went to stumps at 90/6, with Trent Boult doing the majority of the damage with three wickets.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 9,2020

Bengaluru, Jun 9: Former India skipper Rahul Dravid has said that Virat Kohli understands that the real respect for him as a cricketer will come through success in the longest format of the game.

Dravid, popularly known as 'The Wall', also said that Test batsmanship has become exciting to watch now as batters play aggressive shots more often.

"I actually believe Test batsmanship has become more exciting than before, the aggressive element of Test batsmanship is going forward, players are playing shots and it is good to see, a good thing for India is Virat Kohli really values Test cricket, he understands that the real respect for him as a cricketer will come from his success in Test cricket," Dravid told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

He also said that defensive batting in cricket is not irrelevant, but added that players can have successful careers without having a good defensive technique.

"I don't think it is becoming irrelevant, maybe the value of defensive batting is not the same as it was a generation ago, it can never become irrelevant, I think you still need to defend your wicket if you want to score suns, I feel now you can survive without a good defensive technique in cricket," Dravid said.

"Today, you do not need to have a good Test career to have a successful career, look at the best players in the world today, a lot of them have a good defensive technique and they can play out difficult periods of the game," he added.

The 47-year-old Dravid also said that all young players want to represent their country in all three formats during their initial days, but eventually, they become realistic as time passes by.

"I would say in my interaction with the younger players, everyone's hero is someone who has succeeded in all formats of the game. I think all players start off wanting to play all formats, but then guys get a little realistic about their careers, superstars of the game will still want to play to all formats of the game," Dravid said.

Dravid is the only player in the history of cricket to be involved in two 300-plus ODI partnerships.

He played 164 Tests, 344 ODIs and one T20I for India. Dravid had announced his retirement from international cricket in March 2012.

He finished his career with 48 international centuries.

He has also coached the Indian junior sides (India U-19 and India A) and he is now the head of the National Cricket Academy (NCA).

Dravid has also led the side during his playing days and under his leadership, the side had managed to register their first Test series win in England.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 3,2020

Karachi, Jul 3: There was a sense of insecurity among Pakistan players during the 2019 World Cup, claims former chief selector Inzamam-ul-Haq, who also reckons that the PCB should have given Sarfaraz Ahmed more time as captain instead of removing him abruptly.

Inzamam said captains need to be backed since they get better with time.

"Even in the last World Cup I felt the captain and players were under pressure because they were thinking if we don't do well in the tournament we will be out. That environment was created and this is not good for cricket," Inzamam said.

"Sarfaraz achieved some notable victories for Pakistan and was learning to be a good captain but unfortunately when he had learnt from experience and mistakes he was removed as captain," the former captain told a TV channel.

Inzamam remained chief selector from 2016 till the 2019 World Cup. During his tenure, most of the time Sarfaraz remained captain.

Soon after Inzamam was replaced by head coach Misbah-ul-Haq, the Pakistan Cricket Board removed Sarfaraz as a player and captain from all three formats.

"Sarfaraz won us the Champions Trophy and also made the team number one in T20 cricket. He got us some good wins. He should have been given more time as captain by the board but it acted in haste and didn't give him confidence or patience."

The PCB has now given the Test captaincy to senior batsman, Azhar Ali while young batsman Babar Azam leads the side in the white ball formats.

Inzamam, the most capped player for Pakistan, also said that the captain's own performance can dip as he had to focus a lot on other players.

"But a captain learns all this with time. There is no shortcut to it."

He pointed out that people praise Imran Khan’s leadership qualities and captaincy but he also won the World Cup on his third attempt as captain.

"He won the 1992 World Cup because by that time he had become a seasoned captain and learnt to motivate his players and get them to fight in every match."

Inzamam said giving confidence to new players and youngsters is very important for the selectors. He gave the example of Babar Azam.

"Babar struggled initially in Test cricket but we never had any doubt about his ability so we persisted with him and see today where he is standing in all formats."

He also described Babar and pacer, Shaheen Shah Afridi as and future stars.

"Babar is always compared to Virat Kohli but the latter has played a lot more cricket and if you look at their stats and performances at the stage Babar is now, he has not done badly at all."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.