Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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Agencies
January 9,2020

Kuala Lumpur, Jan 9: BWF World Championships defending champion PV Sindhu on Thursday cruised to the quarterfinals of the ongoing Malaysia Masters after winning a second-round match.

The 24-year-old had the upper hand in the clash and thrashed Japan's Aya Ohori in straight games 21-10, 21-15 that lasted for 34-minute. The world number six will now play in her quarterfinal match on January 10.

Earlier in the day, Saina Nehwal defeated South Korea's An Se Young 25-23, 21-12 in 38 minutes. The first game saw back and forth action between both shuttlers. In the end, Nehwal kept her cool to win the match.

On Wednesday, the 29-year-old had outclassed Belgium's Lianne Tan 21-15, 21-17 to progress to the pre-quarterfinals.

Shuttlers Parupalli Kashyap and Kidambi Srikanth crashed out of the tournament after losing their matches to Japan's Kento Momota and Chou Tien Chen of Chinese Taipei respectively. 

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News Network
April 24,2020

New Delhi, Apr 24: India's World Cup-winning former opener Gautam Gambhir performed the last rites of his deceased domestic help after her mortal remains could not be sent to her home in Odisha due to the coronavirus-forced national lockdown.

Gambhir, also a BJP Lok Sabha MP, posted a tribute on his Twitter page for his employee Saraswati Patra, who was working at his residence for the past six years.

"Taking care of my little one can never be domestic help. She was family. Performing her last rites was my duty," he tweeted.

"Always believed in dignity irrespective of caste, creed, religion or social status. Only way to create a better society. That's my idea of India! Om Shanti," said the 38-year-old Gambhir, who played 58 Tests for India between 2004 and 2016.

Media reports in Odisha said the 49-year-old Patra hailed from a village in Jajpur district.

She was admitted to Sir Ganga Ram Hospital a few days ago and was battling diabetes and high blood pressure for a long period. She breathed her last while undergoing treatment on April 21.

Union Minister of Petroleum and Steel Dharmendra Pradhan appreciated Gambhir.

"Taking care of Saraswati throughout the course of her illness, he also ensured her dignity in death by performing her last rites himself since her mortal remains could not be sent to her family back home in Odisha," Pradhan, who also belongs to Odisha, tweeted.

"His act of compassion will enliven the faith in humanity for millions of poor, who are working far from their home for livelihood and will garner respect from all folds of the society."

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News Network
July 21,2020

Melbourne, Jul 21: Cricket Australia's chief executive Nick Hockley has said that the Indian players and staff will most likely be asked to face two weeks of quarantine before the four-match Test series.

This scenario will bring the Adelaide Oval and its newly constructed hotel firmly into view as the sort of biosecure bubble, ESPNCricinfo reported.

India and Australia are slated to face each other in a four-match Test series, which is to begin from December 4 at Brisbane.

"The two-week quarantine is pretty well-defined. What we are working on is making sure that even within that quarantine environment, the players have got the absolute best training facilities, so that their preparation for the matches is as optimal as it can possibly be," ESPNCricinfo quoted Hockey as saying.

"Certainly the fact that the Adelaide Oval has a hotel. It does provide a facility not dissimilar to Old Trafford or Ageas Bowl where the hotels are integrated into the venue," he added.

Hockley also said that an exacting standard of biosecurity and testing would be applied before the series against India as the coronavirus cases are spiking in the subcontinent.

"It's widely known and it's unlikely that international travel restrictions would have lifted by the time that India will be due to come into the country. Clearly there will be testing regimes. We will be able to test people before that they get on to the plane and it is the nature of the situation of making sure we have the quarantine arrangements in line with government and health authority protocols," Hockley said.

"The key thing for the players is that there's regular testing and that we appropriately quarantine them when they come in and all of those plans are currently in development," he added.

The International Cricket Council (ICC) on Monday announced the postponement of the T20 World Cup 2020 slated to be held in Australia from October 18-November 15 due to the coronavirus pandemic.

Following the announcement, the BCCI is likely to go ahead with the Indian Premier League (IPL) in the October-November window. However, it is known where the T20 tournament will be played as cases continue to rise in India.
"I think the BCCI has made no secrets that they are considering what that means for the IPL. For us, it's about getting a bit of an understanding and certainty around what that means. Clearly, in a normal course, some of our best players are obviously top picks for those IPL teams," Hockley said.

"It's a bit premature to speculate on that. We need to understand what the plans are if any and once we understand that we will make decisions accordingly," he added.

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