Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
March 31,2020

New Delhi, Mar 31: Australia batsman David Warner on Tuesday decided to shave off his head to show support towards all those people who are working relentlessly on the frontline in the battle against coronavirus.

After shaving off his head, Warner also challenged his Australian team-mate Steve Smith and India skipper Virat Kohli to do the same.

Warner, shared a time-lapse video on Instagram, of him shaving his head, and captioned the post as: "Been nominated to shave my head in support of those working on the frontline #Covid-19 here is a time-lapse. I think my debut was the last time I recall I've done this. Like it or not".

Due to the coronavirus pandemic, Australia's death toll stands at 19, as per the Sydney Morning Herald.

As of 8 am today, 4460 people across Australia have tested positive for COVID-19.

The World Health Organisation had termed coronavirus as a 'pandemic' on March 11.

Earlier in the day, Australia Test skipper Tim Paine also confirmed that the side's tour of Bangladesh is unlikely due to the virus spread.
"You don't have to be Einstein to realise (the Bangladesh tour) is probably unlikely to go ahead, particularly in June. Whether it's cancelled or pushed back, we're not quite sure at the moment," cricket.com.au quoted Paine as saying.

Currently, Australia has 296 points in the WTC from 10 matches, while India has 360 points from nine matches.

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News Network
March 27,2020

New Delhi, Mar 27: India skipper Virat Kohli on Friday made a heartfelt appeal to the citizens of the country, asking them to follow social distancing as a precautionary measure against the coronavirus pandemic.
He also went on to say that over the past few days, he has seen some people still taking to the streets, and added that if people still continue to venture out, then they are not being honest with the country.
Kohli released a small video clip on Twitter, making the public appeal and captioned the post as: "Please wake up to the reality and seriousness of the situation and take responsibility. The nation needs our support and honesty"
"Today, I am talking to you as a citizen of the country. Whatever I have seen over the past few days, I have seen people not following the lockdown, it has made me feel that some people are taking the battle against COVID-19 very lightly. I request you all to please follow social distancing, whatever the government is asking you to do, please follow it," Kohli said in the video released on Twitter.
"Think about what can happen to your family members because of your negligence. Our medical experts are fighting this battle day in and day out. If you are still going out to the streets, then I don't think you are being honest to your country," he added.
On Tuesday, Prime Minister Narendra Modi decided to impose a 21-day lockdown in the country as a precautionary measure against coronavirus.
According to the Ministry of Health and Family Welfare, the total number of COVID-19 positive cases have risen to 724 in India (including 640 active cases, 66 cured or discharged people) and 17 deaths.
The World Health Organisation had termed the coronavirus outbreak as a pandemic on March 11. 

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News Network
May 28,2020

New Delhi, May 28: India is not at risk of losing hosting rights for next year's Twenty20 World Cup despite its cricket board's failure to secure a tax exemption for the event, a key BCCI official has told Reuters.

Tax exemptions for International Cricket Council (ICC) events are listed as a requirement in host agreements and the BCCI was supposed to confirm they had secured one by May 18.

ESPNcricinfo, citing correspondence between the two bodies, has reported that the ICC has threatened to shift the tournament away from India over the issue.

However, BCCI treasurer Arun Singh Dhumal told Reuters that would not happen and that negotiations were continuing.

"There is no risk to the tournament," he said by telephone.

"That is a work in progress. We are discussing it with the ICC and we'll resolve it."

The BCCI encountered a similar problem when it hosted the event in 2016 when the government refused to provide a tax exemption, and there has been no change in New Delhi's stance despite the board's appeals.

Failure to secure that exemption in 2016 saw the ICC withhold an equivalent sum from India's share of revenue from the governing body's grants and it appears to be taking an even harder line this time around.

"There are certain timelines within the agreements that we collectively work towards to ensure we can deliver successful world class events and continue to invest in the sport of cricket," an ICC spokesperson told Reuters.

"In addition to this the ICC Board agreed clear timelines for the resolution of the tax issues which we are guided by."

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