Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
May 28,2020

May 28: Former India captain and Kings XI Punjab head coach Anil Kumble is hopeful of the IPL happening this year and is not averse to the idea of conducting the cash-rich event without spectators due to the COVID-19 threat.

It is not official yet but there is speculation that the BCCI wants to hold the IPL in the October window after the tournament was postponed indefinitely earlier this year due to the COVID-19 pandemic.

"Yes we are hopeful and optimistic that there is still a possibility (to hold IPL this year) if we can cram in the schedule," Kumble was quoted as saying by Star Sports show 'Cricket Connected'.

"If we are going to have a stadium without spectators, then probably have 3 or 4 venues; there's still a possibility, we are all optimistic," said the former spinner, who is also the chairman of ICC's Cricket Committee.

Former India batsman VVS Laxman said the stakeholders can stage the league in cities which have multiple stadia to reduce travelling by players.

"Absolutely (there is chance to hold IPL this year), and also make sure that all the stakeholders have a say," he said.

"...you should identify one venue, which probably has 3 or 4 grounds; if at all you find that kind of a venue because travel is again going to be quite challenging," said the former stylish batsman.

"You don't know who's going to be where at the airports, so that I'm sure the franchises and the BCCI will be looking into."

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coastaldigest.com web desk
August 3,2020

The Board of Control for Cricket in India (BCCI) will not end its partnership with Chinese companies. Vivo, the Chinese smartphone maker, is the main sponsor of the new IPL season as well. Apart from Vivo, PayTM and Dream 11 will also be at the helm of the 13th edition of the IPL. The IPL governing council meeting on Sunday decided to retain the old sponsors.

As soon as the IPL GC announced the decision of retaining the sponsors, a huge number of fans took to Twitter to slam the board for the same. #BoycottIPL started trending as the users urged others to boycott the tournament for the Chinese connection.

Earlier, the demand for exclusion of Chinese companies from the IPL was strong in the wake of the India-China border dispute. But the BCCI cannot abruptly end its collaboration with them. Because of the signed contract itself. And in this age of declining economy, it is difficult to find new sponsors quickly.

The current BCCI contract with Vivo is for five years. Vivo has invested Rs 2,199 crore to become the main sponsor of the IPL. The contract was signed in 2017. However, the BCCI’s move is paving the way for new discussions as calls are mounting across the country to boycott Chinese companies.

The BCCI announced other important decisions besides retaining sponsors. The IPL will be held from September 19 to November 10. The Indian government has given permission to the BCCI to hold the IPL in the UAE. With this, all obstacles in the way of organizing the tournament were removed.

The IPL matches will be played at 7.30 pm Indian time (6 pm UAE time). Most matches are about one match a day. There are a total of ten ‘double headers’ (two matches a day) in the tournament. Franchisees are allowed to appoint as many replacements as they want in the new season in view of the new health situation. At the same time, the maximum number of players a franchise can accommodate is 24. The BCCI is also planning to host a women’s IPL tournament.

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News Network
February 16,2020

Feb 16: Mayank Agarwal finally found some form going his way and Rishabh Pant mixed caution with his customary aggression as India's warm-up fixture against New Zealand XI ended in a draw in Hamilton on Sunday. The match was called off an hour after lunch with India reaching 252 for four just 48 overs into their second innings. Agarwal, who had gone through a wretched period since the second Test against Bangladesh, retired on 81 off 99 balls with 10 fours and three sixes to his name. To the relief of the Indian team management, Pant played in his customary manner to reach 70 off 65 balls, but also showed discretion when the opposition bowlers were in the midst of a good spell.

There were four sixes -- two each off leg-spinner Ish Sodhi and off-spinner Henry Cooper. While Sodhi was hit down the ground, Cooper was dispatched over extra cover on a couple of occasions.

He didn't curb his aggression though; there were times when he was ready defend against the spinners and also leave some of the deliveries that the Kiwi pacers bowled.

Even though Pant is easily the better batsman compared to his senior Wriddhiman Saha, the innings might have come too late in the day considering that the latter is a better keeper and possibly a more responsible batsman in pressure situations.

The biggest positive to have emerged from the second innings is Agarwal's poor run coming to an end.

The Seddon Park track easing out was definitely a factor but Agarwal's footwork was more assured as he played some glorious on-drives and pull-shots off fast bowlers.

Before this game, Agarwal had played 10 competitive games including first-class, ODIs and List A matches and couldn't cross the 40-run mark in 11 completed innings.

He even bagged a pair against New Zealand A in an unofficial Test match. Once he had got his form back, he didn't come out to bat after lunch giving Saha an opportunity to score an unbeaten 30, his runs coming mostly against non-regular bowlers.

The Agarwal-Pant pair added 100 runs in 14.3 overs and it also helped that part-timers like Cooper was introduced into the action. In the morning, Prithvi Shaw (39 off 31 balls) was bowled through the gate by Daryl Mitchell as the batsman left a gaping hole between his bat and pad.

Shaw, though, seemed to have done enough during his brisk 72-run stand with Agarwal, which could put an end to the debate around the opening slot even though the tracks in Wellington and Christchurch could be a test of technique for the flamboyant Mumbaikar.

It was a match that Shubman Gill would perhaps like to forget in a hurry as he was dismissed cheaply for the second time in a row. He scored 8 before Daryl Mitchell trapped him leg before.

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