Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
February 10,2020

Potchefstroom, Feb 9: Bangladesh clinched their maiden ICC U-19 World Cup title after beating favourites India by three wickets in the summit clash here on Sunday.

Set a revised target of 170 after a brief rain interruption, Bangladesh won the match with 23 balls to spare.

Sent in to bat, India's batting wilted under pressure as a superb Bangladesh bowling attack shot the defending champions out for a paltry 177 in 47.2 overs.

Yasashvi Jaiswal (88 off 121 balls) was once again a standout performer but not for once did he look like dominating the Bangladesh bowling unit whose new ball bowlers Shoriful Islam (2/31 in 10 overs) and Tanzim Hasan Shakib (2/28 in 8.2 overs) literally stifled the Indians for runs.

The third seamer Avishek Das (3/40 in 9 overs) was the most successful bowler in terms of figures but it was Shoriful's first spell with channelised aggression that put the Indians on the back-foot from the onset.

After a short rain break towards the end, the target was revised to 170 from 46 runs but Bangladesh reached 170 for 7 in 42.1 overs to win the match.

Opener Parvez Hossain Emon top-scored for Bangladesh with a 79-ball 47 while captain and wicketkeeper Akbar Ali was not out on 43 from 77 deliveries.

For the India U-19 side, Ravi Bishnoi was the most successful bowler with figures of 4/30 while Sushant Mishra had 2/25.

India thus missed out on a record fifth title in their seventh final appearance.

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News Network
April 28,2020

New Delhi, Apr 28: IPL franchise Royal Challengers Bangalore's Director of Cricket Operations Mike Hesson returned to New Zealand on Tuesday after being stranded in India for over a month amid the nationwide lockdown to combat the COVID-19 pandemic.

The ex-New Zealand player and coach had arrived in India on March 5 for the 13th edition of the Indian Premier League but was stuck in the country after the lockdown was imposed and all flights were suspended.

"What a wonderful sight after spending over a day on a bus to get to Mumbai airport. The staff on @FlyAirNZ were simply outstanding on our return to New Zealand," Hesson tweeted.

He also thanked Indian Prime Minister Narendra Modi, the New Zealand Embassy in India, New Zealand's Ministry of Foreign Affairs and New Zealand's Prime Minister Jacinda Ardern.

"Special thanks to Down pointing backhand index @NZinIndia @MFATNZ @narendramodi @jacindaardern #repatriationflight #india #NZ" he added.

To stem the spread of the coronavirus outbreak, India and New Zealand had announced lockdowns in their respective countries last month, alongside travel restrictions, forcing the 45-year-old to stay in Bengaluru.

While India remains in lockdown till May 3, New Zealand eased its stringent measures on Tuesday.

The IPL, which was originally scheduled to get underway on March 29, has been suspended until further notice due to the pandemic.

The cornavirus outbreak, that originated in the Chinese city of Wuhan, has infected over 30 lakh people across the world while killing more than two lakh.

All sporting events, including the Tokyo Olympics, have either been cancelled or postponed.

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News Network
February 14,2020

London, Feb 14: Former Sri Lanka skipper and current Marylebone Cricket Club's president Kumar Sangakkara has said that the 2009 Lahore terror attack taught him about his own character and values.

His remarks came as MCC arrived in Pakistan to play T20I matches against Lahore Qalandars. This will mark his first return to the Gaddafi Stadium, where a shocking atrocity took place when the Sri Lankan bus was attacked by terrorists.

The Sri Lankan team was on their way to Lahore's Gaddafi Stadium for a Test match with Pakistan in 2009 when terrorists from the Taliban and Lashkar-e-Jhangvi (LeJ) fired indiscriminately at their bus. The attack left eight people dead and injured seven Sri Lankan players and staff.

Ever since the incident, no cricket team toured Pakistan to play a cricket series, however, the landscape changed last year as Sri Lanka paid a visit to the country to play a series across formats. After that, even Bangladesh toured Pakistan and now there are talks of South Africa going to the country to play a series.

"I don't think I need any flashbacks, because I remember that day and those moments so very clearly. It's not something I relive or wallow in. But it's an experience you should never forget, because it gives you perspective in terms of life and sport, and you learn a lot about your own values and characters, and those of others," ESPN Cricinfo quoted Sangakkara as saying.

"I have no reservations about talking about it, it's not something that upsets me, but these sorts of experiences can only strengthen you. Today I consider myself very fortunate to be able to come back here to Lahore, and at the same time remember the sacrifice of all those who lost their lives that day," he added.

Sangakkara said that every human has his own way of dealing with such adversity.

"I think everyone deals with it in their own personal way. But at the same time, what really unites us is that you face adversity and you face challenges, and you have to get past it, and you've got to do that successfully. It's about moving forwards and upwards and being part of cricket. Being Sri Lankan you learn those lessons quite well, because, throughout our civil war, cricket was a unique vibe," Sangakkara said.

"We speak about the attack at various times. We even have a laugh about it, in terms of what we went through because it helps sometimes to look at it with a bit of humour, even though there was a tragic loss of life, and other serious injuries within that incident," he added.

MCC in the weeklong tour will take on Lahore Qalandars in a T20 match at the Gaddafi Stadium later today.

Kumar Sangakkara will lead the MCC's twelve-man squad for the tour, which includes Ravi Bopara, Roelof van der Merwe, Ross Whiteley among others.

Fixtures for the upcoming tour are as follows:

MCC vs Lahore Qalandars, T20I, Gaddafi Stadium, February 14

MCC vs Pakistan Shaheens, ODI, Aitchison College, February 16

MCC vs Northern, Aitchison College, T20I, February 17

MCC vs Multan Sultans, Aitchison College, T20I, February 19.

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