Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
March 19,2020

London, Mar 19: Talking about the break in cricketing activities due to the COVID-19 pandemic, South Africa pacer Dale Steyn said that the disease seems to be to the only topic of conversation these days.

"I don't know how to describe it. Doesn't matter where you go, everyone is talking about it - whether it is on an airplane or you are just popping into a grocery store. It just seems like it is the only topic of conversation," ESPN Cricinfo quoted Steyn as saying.

"Yeah, it's so strange. Normally if I am on holiday I'll be planning a fishing trip or a surfing trip. At the moment I am just chilling at home," he added.

Steyn was last seen in action in the Pakistan Super League where he took two wickets in two matches.

When asked whether he has enough hand sanitizers, he replied: "We just decided that stockpiling is definitely not the way to go. It is not fair on everybody who needs that stuff. I went to the grocery store the other day and everyone had bought all the toilet paper. We have what we need, and when that runs out, that runs out, and we need to go and get some more".

"We didn't feel it was necessary to go and absolutely just, like, zombie our lives up. There's other people that live on a day-to-day basis. They are not going to get all of that stuff, so we thought it was best not to do that".

Steyn also had a message for the fans, "Stay healthy, wash your hands, look after yourself, don't be greedy. Right now they are saying old people are really struggling, so if in a position to help, rather help them than help yourself. Pretty simple, really."

Due to the COVID-19 outbreak, the ODI series between India-South Africa and Australia-New Zealand have been postponed.

The start of the Indian Premier League (IPL) has also been postponed until April 15.

Cricket South Africa has suspended all forms of cricket for 60 days while Cricket Australia has advised all its employees to work from home.

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News Network
February 22,2020

Sydney, Feb 22: India's demolition of a formidable Australia in the Women's T20 World Cup opener will give them a huge boost going forward, said star batswoman Mithali Raj, who also lauded leggie Poonam Yadav for her magical performance.

Poonam took four for 19 to help India complete a 17-run victory against defending champions Australia on Friday.

"Everyone has been talking about how much batting depth Australia have, yet they couldn't chase 132," Raj, a former India Test and ODI captain, said in an ICC release.

"India will take so much confidence from that victory, but this World Cup is still very open. The match between Australia and India proved how competitive the tournament will be. It proves it does not matter where you stand in the ICC rankings.

"We will be seeing more of the same drama yet. This victory proves every team has a chance," said Raj, who has retired from T20 cricket.

The 37-year-old veteran batswoman said "the opening match definitely lived up to the hype of the tournament".

"It was a whirlwind. There were so many ups and downs. It was a great start to the tournament not only because India beat the defending champions on home soil, but also because of how the game progressed altogether.

"At no point could you say it was going in one side's favour. First we saw our early wickets fall, then we recovered and Australia had to chase 132 before their middle-order collapsed. India and Australia both took the game their own way at different points which made it fascinating for spectators to watch."

Raj said Poonam's spell was the turning point.

"She's been one of the main spinners for India for quite some time now, and her style worked again. Getting their (Australia's) middle-order out really titled the match towards India, she was brilliant.

"Although we recovered our innings through Deepti Sharma and her partnership with Jemimah Rodrigues, it was Poonam's flurry of wickets against Australia's megastars, which completely changed the game," Raj said.

Raj also praised 16-year-old Shafali Verma for scoring 29 off 15 on her World Cup debut.

"Shafali Verma impressed me too on her debut. She gave India's middle order the cushioning they needed to regain momentum. Verma has stuck with stroke play that she demonstrated in the tri-series," she said.

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News Network
July 18,2020

Johannesburg, Jul 18: Cricket South Africa (CSA) on Saturday mourned the demise of former spinner Ismail 'Baboo' Ebrahim who died in Durban at the age of 73.

"Baboo was one of the outstanding South African spin bowlers of the 1960s and 1970s who would undoubtedly have played as many Test matches for his country as the 48 first-class games to which he was limited," CSA said in a statement.

In those matches, he took 179 wickets at an average of 21.33 with an economy rate of 2.12 including 8 five-wicket hauls and 2 ten-wicket hauls.

The left-arm spinner only had one opportunity on the international stage when he played for a SA Invitation XI against the International Wanderers at Kingsmead in 1976.

"At the age of 29, he was in his prime and took a match-winning 6/66 in the second innings, his victims including international captains, Greg Chappell of Australia and Mike Denness of England. It was a clear indication of what he could have achieved on grounds around the world at the highest level had he been given the opportunity. He was a master of flight and spin and had a good arm ball to back it up," the statement read.

His ability to perform at this level had become apparent much earlier when he went to watch the Australians at practice before their Test match against South Africa in 1970.

He persuaded the Australians to let him bowl to them and made an immediate impression, bowling experienced Test batsman Ian Redpath and impressing the likes of Ian Chappell and Ashley Mallett, the latter being Australia's leading spinner of the 1970s.

He had one season for Radcliffe in the Lancashire Central League when he took 62 wickets at 14.62 apiece.

Baboo finally got his chance to represent his country in Masters events in one of which he dismissed both Sir Vivian Richards and Gordon Greenidge.

"Baboo Ebrahim was one of the countless number of outstanding cricketers who was denied the opportunity to display his talents to the world and live his cricketing dreams," said CSA Acting Chief Executive, Dr Jacques Faul.

"On behalf of the CSA Family I extend our deepest sympathy to his family, friends and cricketing colleagues," he added. 

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