Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
January 24,2020

Auckland, Jan 24: K L Rahul and Shreyas Iyer smashed quick-fire half-centuries, while skipper Virat Kohli made 45 as India defeated New Zealand by six wickets in the first T20 International to take a 1-0 lead in the five-match series here on Friday.

Chasing a challenging 204-run target, Rahul smashed 56 off 27 balls and together with Kohli shared 99 runs for the second wicket to lay the foundation for the chase.

Later, Iyer (58 not out off 29 balls) and Manish Pandey (14 not out) remained unbeaten as India chased down the target with an over to spare.

Earlier, Colin Munro, Kane Williamson and Ross Taylor smashed scintillating half-centuries to power New Zealand to a challenging 203 for five.

Opener Munro blasted six fours and two sixes in his 42-ball 59, while skipper Williamson treated the Indian bowlers with equal disdain, hitting them out of the park four times in his 26-ball 51.

Taylor then clobbered an unbeaten 54 off 27 balls. His innings was laced with three sixes and as many fours.

Opener Martin Guptill also chipped in with a 19-ball 30.

Earlier, India skipper Virat Kohli won the toss and decided to field.

For India, Jasprit Bumrah (1/), Shardul Thakur (1/44), Yuzvendra Chahal (1/32), Shivam Dube (1/24) and Ravindra Jadeja (1/18) snapped one wicket each.

Brief Score:

New Zealand: 203 for 5 in 20 overs (Colin Munro 59, Kane Williamson 51, Ross Taylor 54; Jasprit Bumrah 1/31).

India: 204 for 4 in 19 overs (Shreyas Iyer 58 not out, K L Rahul 56, Virat Kohli 45; Ish Sodhi 2/36).

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News Network
April 30,2020

New Delhi, Apr 30: India and Delhi Capitals batsman Ajinkya Rahane won't mind playing the IPL in empty stadiums if it ensures the safety of the fans.

Speaking in an Instagram Live session arranged by Delhi Capitals, Rahane said: "COVID-19 pandemic has taught everyone that unexpected things can happen, therefore we need to be happy about what we are doing, and should value what we have.

"As for IPL or any other sport, I feel it could be played without spectators. All of us have played domestic cricket in almost empty stadiums, so that’s an experience all cricketers are used to."

"Of course we are nothing without our fans, and that’s why their safety is of utmost importance. Even if they get to watch some Live action from home, I am sure that will be an enjoyable experience as well. The safety of fans is key, and if we need to play in empty stadiums for that, we are open to do it,” Rahane said. IPL 2020 has been indefinitely postponed due the COVID-19 pandemic but there is a possibility that it is played behind closed doors in September.

Speaking on how he has been spending time during the nationwide lockdown, India's Test specialist said he is enjoying bonding with his wife and daughter.

"I'm trying to be as positive as possible during this lockdown, and staying at home with my wife and daughter. It's given me an opportunity to bond with them, and I am also able to help my wife in cooking and cleaning.

"I'm also trying to revive my karate skills, something that I pursued as a child. It definitely helps me in maintaining my agility and fitness, and I am enjoying it a lot," said the 31-year-old.

The experienced middle-order batsman was bought by Delhi Capitals last year before the IPL Auction, and says he is really excited about playing for the franchise.

"It is something I've really been eager about, and it has stemmed in because of the things I've heard about the team from the likes of Ishant, Shikhar, and Shreyas. They’ve told me that it's like a huge family where everyone is always backing each other, and enjoying each other's successes," he said.

Talking about his excitement on playing under head coach Ricky Ponting, Rahane said he has always admired the Australian legend.

"My idols growing up were definitely Rahul Sir and Sachin Sir, but I've always admired Ricky Sir also. I used to try to copy his batting and fielding styles. And therefore, I'm really looking forward to working under him. I'm sure he will help me immensely in my batting as well as overall leadership,” said the former captain of Rajasthan Royals.

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News Network
May 12,2020

New Delhi, May 12: Virat Kohli's natural talent makes him a cricketing equivalent of Roger Federer while Steve Smith's mental fortitude matches that of Rafael Nadal, said South African swashbuckler AB de Villiers comparing the two contemporary greats.

In an instagram chat with former Zimbabwe seamer Pommie Mbangwa, de Villiers spoke about the two batsmen, who are easily the game's biggest crowd-pullers right now.

"It's a difficult one, but Virat is definitely the more natural ball-striker, there's no doubt about that," de Villiers said during his interaction on 'Sports Hurricane'.

"In tennis terms, I'd say he's more like a (Roger) Federer whereas Smith is like a (Rafael) Nadal. Smith is mentally very strong and figures out a way of scoring runs - he doesn't look natural, but he ends up writing records and doing amazing things at the crease.

"I think mentally, Smith is one of the best I have ever seen. Virat has also scored runs all over the world and won games under pressure," de Villiers,himself a modern day great, said.

De Villiers also felt that when it comes to chasing, Kohli is a shade ahead of Tendulkar.

"Sachin is a role model for both of us (him and Kohli). The way he stood out in his era, the things he achieved and with the grace he did all that is a great example for everyone," de Villiers said.

"And I think Virat will also say that he set the standards for us to follow.

"But personally, in a chase, I'd say Virat is the best I've seen in my life. Sachin was amazing in all formats and all situations, but Virat comes out on top while chasing."

The world knows Kohli as a prolific cricketer but for de Villiers, he is a friend, who has interests beyond cricket and is spiritual at one level.

"He's much deeper than just a cricket player...I think most people realise after a while that there's more to life than just cricket," de Villiers said.

"...Virat's always been a thinker, he experiments (with) a lot of things, he loves trying new things out - gym wise, what he puts in his mouth. He thinks a lot about life after life - what's to come, the different religions, we talk about everything."

De Villiers said that he also shares a great bond with Indian captain's actor wife Anushka Sharma, conversing on a lot of issues including family life.

"We go pretty deep and his missus as well, Anushka, we have very deep conversations, which is fantastic. We talk about children and family. We're waiting for that first little Kohli to come.

"It's a good friendship and we always find a way to talk about cricket as well, but 90 per cent of the time we talk about other stuff. It's refreshing and in the middle of a very intense IPL tournament," he shared.

IPL, for de Villiers, is not just a tournament but also about friendships that he cherishes.

"Obviously, when it comes to the IPL in India, it's been more than friendship," De Villiers said, when asked who his best friends in cricket are.

"Virat obviously - not only during the IPL, we chat throughout the year, which means it's different than just the IPL or cricketing friendship.

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