Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
July 21,2020

Melbourne, Jul 21: Cricket Australia's chief executive Nick Hockley has said that the Indian players and staff will most likely be asked to face two weeks of quarantine before the four-match Test series.

This scenario will bring the Adelaide Oval and its newly constructed hotel firmly into view as the sort of biosecure bubble, ESPNCricinfo reported.

India and Australia are slated to face each other in a four-match Test series, which is to begin from December 4 at Brisbane.

"The two-week quarantine is pretty well-defined. What we are working on is making sure that even within that quarantine environment, the players have got the absolute best training facilities, so that their preparation for the matches is as optimal as it can possibly be," ESPNCricinfo quoted Hockey as saying.

"Certainly the fact that the Adelaide Oval has a hotel. It does provide a facility not dissimilar to Old Trafford or Ageas Bowl where the hotels are integrated into the venue," he added.

Hockley also said that an exacting standard of biosecurity and testing would be applied before the series against India as the coronavirus cases are spiking in the subcontinent.

"It's widely known and it's unlikely that international travel restrictions would have lifted by the time that India will be due to come into the country. Clearly there will be testing regimes. We will be able to test people before that they get on to the plane and it is the nature of the situation of making sure we have the quarantine arrangements in line with government and health authority protocols," Hockley said.

"The key thing for the players is that there's regular testing and that we appropriately quarantine them when they come in and all of those plans are currently in development," he added.

The International Cricket Council (ICC) on Monday announced the postponement of the T20 World Cup 2020 slated to be held in Australia from October 18-November 15 due to the coronavirus pandemic.

Following the announcement, the BCCI is likely to go ahead with the Indian Premier League (IPL) in the October-November window. However, it is known where the T20 tournament will be played as cases continue to rise in India.
"I think the BCCI has made no secrets that they are considering what that means for the IPL. For us, it's about getting a bit of an understanding and certainty around what that means. Clearly, in a normal course, some of our best players are obviously top picks for those IPL teams," Hockley said.

"It's a bit premature to speculate on that. We need to understand what the plans are if any and once we understand that we will make decisions accordingly," he added.

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News Network
February 21,2020

Sydney, Feb 21: Leg-spinner Poonam Yadav bowled a magical spell in her comeback game to steer India to a comfortable 17-run win over defending champions Australia in the opening match of the Women's T20 World Cup on Friday.

Put in to bat, India struggled to a below par 132 before Poonam (4/19 in 4 overs) foxed the Aussies with her googlies, turning the match decisively into her team's favour.

Australia, who have won the competition four times in six editions, were all out for 115 in 19.5 overs

"A bowler like Poonam is someone who leads from the front. We were expecting a great comeback from her. Our team is looking nice, earlier we depended on two-three players," India skipper Harmanpreet Kaur said after the match.

Poonam, who missed the preceding tri-series due to a hand injury, also got good support from other bowlers including pacer Shikha Pandey.

The 28-year-old from Agra was on a hat-trick but narrowly missed out as wicketkeeper Taniya Bhatia dropped a difficult chance.

The tournament-opener saw a record 13,000 plus attendance with a sizeable chunk supporting India.

India next play against Bangladesh in Perth on February 24.

"It was great for me to come back from injury and perform like this. It was the third time that I was on a hat-trick but satisfied that I was able to do the job for the team," said Poonam at the post-match presentation.

Australia were off to a good start to their chase with opener Alyssa Healy making a 35-ball 51, laced with six boundaries and a six.

However, Indian spinners led by Poonam triggered a collapse as Australia suddenly slipped to 82 for six.

Poonam (4/19) snapped four wickets, two in successive deliveries in the 12th over, to break the back of Australia's chase.

Ashleigh Gardner (34 off 36) tried her bit but didn't get any support from the other end.

Earlier, India squandered a flying start to end up with a below-par total.

Sixteen-year-old Shafali Verma took India to 40 for no loss in four overs with a typically aggressive 29 off 15 balls but her fall derailed the innings as the other batters disappointed.

Deepti Sharma made a composed 46-ball 49 in the second half of the innings but the firepower that India needed in the death overs was badly missing.

India were cruising initially with Shafali taking the opposition to the cleaners, hitting five fours and a six.

However, left-arm spinner Jess Jonassen (2/24) snapped two quick wickets, Smriti Mandhana (10 off 11) and Harmanpreet (2 off 5) to reduce India to 47 for three.

Deepti then shared 53 runs with Jemimah Rodrigues (26 off 33) to bring up the 100 in the 16th over.

For Australia, Ellyse Perry (1/15) and Delissa Kimmince (1/24) were the other wicket-takers.

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Agencies
February 5,2020

Hamilton, Feb 5: Ross Taylor and Tom Latham played knocks of 109 and 69, respectively, as New Zealand defeated India by four wickets in the first ODI of the three-match series here at the Seddon Park on Wednesday.

Chasing 348, New Zealand got off to a steady start as openers Martin Guptill and Henry Nicholls put on 85 runs for the first wicket, however, India finally got the breakthrough in the 16th over as Shardul Thakur dismissed Guptill (32).

Tom Blundell and Nicholls then put on 24 runs for the second wicket, but their vigil came to an end in the 20th over as Kuldeep Yadav had Blundell (9) stumped at the hands of wicket-keeper KL Rahul, reducing Kiwis to 109/2.

Nicholls then retrieved the innings for the hosts as he found support in Ross Taylor. The duo mixed caution with aggression to stitch together a partnership of 62 runs. But with their back against the wall, skipper Kohli lifted the side up as he ran out Nicholls (78) in the 29th over, reducing New Zealand to 171/3.

Skipper Tom Latham, came out to bat next, and he increased the tempo of the Kiwi innings. He took a special liking to Kuldeep and kept on sweeping him to pick easy boundaries on the legside.

Taylor and Latham put on a stand of 138 runs to take Kiwis closer to victory. But with 39 runs away from the target, Kuldeep dismissed Latham (69) to revive India's hopes of making a comeback.

Mohammed Shami removed Jimmy Neesham (9) in the 46th over while Colin de Grandhomme (1) was sent packing via a run-out to send cat among the pigeons in the Kiwi camp. In the end, Mitchell Santner and Taylor took the hosts over the line by four wickets and with 11 balls to spare.

Earlier, Shreyas Iyer and KL Rahul's knocks of 103 and 88, respectively, helped India post 347/4 in the allotted twenty overs.

After being put in to bat, India got off to a quickfire start as openers Prithvi Shaw and Mayank Agarwal put on 50 runs. Colin de Grandhomme finally provided the breakthrough to the Kiwis as he sent Shaw (20) back to the pavilion in the eighth over.

Agarwal (32) was also dismissed soon after by Tim Southee and the Men in Blue were reduced to 54/2 in the ninth over.

Skipper Virat Kohli and Shreyas Iyer then retrieved the innings for the visitors as the duo put on 102 runs for the third wicket. Kohli brought up his 58th half-century in the 28th over.

Ish Sodhi got the crucial breakthrough of Kohli (51) in the 29th over as he clean bowled him to reduce India to 156/3. However, Iyer continued to march on and brought up his maiden ODI century in the 43rd over.

KL Rahul, who came in to bat at number five provided the much-needed impetus to the innings. He along with Iyer put on a stand of 136 runs for the fourth wicket.

Iyer (103) was finally sent back to the pavilion by Southee in the 46th over, reducing India to 292/4.

In the final overs, Rahul and Kedar Jadhav hammered the Kiwi players to take India's score past the 340-run mark. Jadhav remained unbeaten on 26.

Brief Scores: New Zealand 348/6 (Ross Taylor 109*, Henry Nicholls 78, Kuldeep Yadav 2-84) defeat India 347/4 (Shreyas Iyer 103, KL Rahul 88*, Tim Southee 2-85) by four wickets.

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