Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
January 30,2020

Hamilton, Jan 30: Caught unaware about the Super Over scenario, Rohit Sharma took five minutes to “find” his abdomen guard after the third T20 International against New Zealand had ended in a tie on Wednesday.

The India vice-captain said the team had almost given up with New Zealand going great guns at one point.

“Everything was packed. All my stuff was inside my bag. I had to get it out. It literally took me five minutes to find my abdomen guard because I didn’t know where it was,” Rohit said.

“I mean we never thought it would go to the Super Over, the way they were batting at one point. It looked like they could easily win the game,” he added.

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News Network
May 27,2020

Bengaluru, May 27: Pakistan pacer Shoaib Akhtar has revealed that he was never able to dismiss Inzamam-ul-Haq in the nets.

The Rawalpindi Express praised the former Pakistan skipper and said Inzamam could see the ball one second earlier than the rest of the batsmen could.

"Honestly, I don't think I could ever get him (Inzamam) out, he had the time and I always felt he saw the ball a second earlier than the rest of the batsmen because I had a complicated action unlike Brett Lee, I felt I could never dismiss Inzamam-ul-Haq," Akhtar told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

"I couldn't get him out in the nets, I think he could see the ball a second before anyone else," he added.

Inzamam played 120 Tests and 378 ODIs for Pakistan.

He finished his career with 20,569 runs across all formats.

The right-handed batsman called time on his career in 2007 and he played his last Test against South Africa in Lahore.

On the other hand, Akhtar played 224 matches for Pakistan in international cricket and took 444 wickets across all formats.

The Rawalpindi Express last played an ODI in 2011 as he played against New Zealand in the 50-over World Cup.

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Agencies
July 21,2020

New Delhi, Jul 21: With the T20 World Cup's postponement clearing the decks for a full-fledged IPL, the glitzy event's Governing Council will meet in a week or 10 days' time to plan its next course of action, eyeing UAE as the host this year.

An IPL between September and early November has been made possible by the ICC's decision on Monday to postpone the T20 World Cup in Australia, scheduled for October-November, due to the COVID-19 pandemic.

"The IPL GC will meet within a week or 10 days and all decisions (including final schedule) will be taken there. As of now, the plan is to have a full fledged IPL comprising 60 games and most likely in the UAE," Patel told PTI.

Asked about the main challenges in conducting the event in current scenario, Patel added: "Just the operational side of it. Whether you do it here or outside, it doesn't matter (with no crowds)."

The franchisees had already been working on their plans for the IPL even before the ICC announcement.

With majority of the Indian players not having access to grounds amid the pandemic, teams will need at least three to four weeks to get them match ready.

Foreign players will fly in directly to the UAE from their respective countries.

"Our players will need at least three to four weeks of training, if not more. We will finalise all our plans once the BCCI announces the dates. It looks like the IPL will be in the UAE and we are ready for that," a team owner told PTI.

Since India tour Australia for a four-Test series right after the IPL, training of the Test players is also an important issue.

Test specialists like Cheteshwar Pujara and Hanuma Vihari, who are not part of the IPL, are likely to train for the eagerly-awaited series in a bio-secure environment at the newly-renovated Motera Stadium in Ahmedabad during the time of the IPL.

A few fringe players are expected to join them at Motera along with the Indian team's support staff, which is free during the IPL.

Work from home has become the norm amid the pandemic, therefore, there is a possibility that IPL commentary will happen from the comfort of the living room, a safer and cost effective-option considering the likes of Sunil Gavaskar, who is 71, are involved.

The viewership is expected to be a record one with people craving for live cricket, something KXIP co-owner Ness Wadia has said.

However, it remains to be seen how much the broadcasters and teams are able to attract from the sponsors in the current financial climate.

More moot points and questions ahead of the IPL GC meeting:

1) More double headers expected (original schedule had only five double headers).

2) BCCI will need to provide a Standard Operating Procedure to IPL teams even though they will have their own SOPs in place.

3) Will the BCCI compensate teams for not being able to generate gate money this year?

4) Will there be virtual commentary from Star Sports? It was seen in the recent 3TC event in South Africa with the likes of Aakash Chopra, Deep Dasgupta and Irfan Pathan commentating from home.

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