Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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Agencies
August 5,2020

New Delhi, Aug 5: Indian cricketers Suresh Raina and Harmanpreet Kaur were on Wednesday appointed as the global brand ambassadors of the WTF Sports.

Raina is also joining the brand as a Strategic Partner. WTF Sports, a fantasy sports gaming platform, was today formally launched in India and globally.

The announcement was made through a web conference with prominent cricket host, Vikram Sathaye moderating and hosting the webinar and Vinit Bhatia, Manit Parikh and Yash Kadakia Co-Founders - India and Global, WTF Sports introducing the cricketers as the Global Brand Ambassadors.

Kaur said it was a perfect fit for her and she can use her strategy and experience while playing.
"WTF Sports was the perfect fit with me, I can use strategy and my experience while playing, I've actually learnt to strategize better as I've played along. Additionally, when we were under lockdown and I couldn't really practice, it was fun to come on the platform and feel like I'm still playing," Kaur said in a statement.

On the other hand, Raina said, "It is exciting to be a part of a fantasy sports platform like WTF Sports not just as an ambassador but also as the strategic partner, it is everything that I embody and what I believe in, it's fierce, fun and competitive."

The app currently hosts three major sports, multiple playing modes, and exciting contests, ensuring that sports fans can get more skillful by letting them strategize and use their sports knowledge into rewarding behaviour.

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News Network
May 25,2020

Karachi, May 25: Pakistan head coach and chief selector Misbah-ul-Haq believes Babar Azam is destined to be a world-class player and is very close to being in the same league as India skipper Virat Kohli and Australia's Steve Smith.

"I don't like comparisons but Babar is currently very close to being in the same class as Virat Kohli, Steve Smith or Joe Root," Misbah said in an interview to Youtube channel, Cricket Baaz.

"He believes in the work ethic that if you want to better Kohli you have to work harder than him at your skills, fitness and game awareness."

The 25-year-old, who was named captain of the Pakistan T20 team ahead of the Australia series in October last year, was recently handed the reins of ODI team as well.

"Making him the T20 captain was a tester. We wanted to see how he will respond to this challenge. All of us agree that he has done a very good job and his biggest plus is that being among the worlds top players he leads by example," Misbah said.

"If you are a performer like Babar then it becomes easier for you to motivate the rest of the team and get things done.

"Even when I was made captain in 2010 my performances were here and there and I was in and out. But captaincy changed my game and mindset and I became a more hard-working and motivated cricketer."

Misbah said Babar always challenges himself and would get better as a captain with experience.

"He is in a zone of his own. He just doesn't want to be in the team. He just doesn't want to play for money. He wants to be the top performer for Pakistan. He is always pitting himself against other top batsmen like Kohli or Smith," he said.

"He loves challenges in the nets and on the field. He has really matured as a player and in time he will get better as a captain with experience."

Babar was the leading run-scorer of the T20I series against Australia last year. He also scored 210 runs, which included a hundred, at 52.50 in the Test series against the same opponents.

In the two-Test home series against Sri Lanka, Babar ended the series with 262 runs with an average of exactly 262.

Misbah feels Babar had changed as a batsman when he got runs in the Tests in Australia.

"Before that he was getting runs in tests but not consistently. In Australia and in the following tests against Sri Lanka and Bangladesh he changed," he said.

Talking about his experience as a head coach, Misbah said: "Having captained, it has helped me a lot. As captain I had to manage everything and also having played under top coaches ... I have seen closely their work ethics and how they managed things.

"It is a learning process. Having remained captain it is a big advantage for coaching because you know the players and their mood swings. You know which player will respond in a given situation,which player is feeling pressure in a scenario.

Misbah said it is not easy juggling between different roles.

"Most important thing as a coach is mentally and psychologically how you handle a group of players," the former skipper said.

"Sometimes captain and coach is different as you have to take tough decisions. Being chief selector makes it it a bit difficult but I had experience of creating and managing teams, I have been building teams since 2003. Till now it is going well."

Misbah feels in Pakistan cricket there were different parameters for judging foreign and local coaches.

"I don't know why it is like this why do we have different eye for locals and foreigners. Maybe we feel they have something special. It looks like every decision by a foreign coach is right. In contrast we tend to be very critical of local coaches no matter what decision they take," he said.

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News Network
March 13,2020

Mar 13: The start of the Indian Premier League (IPL), the world's most lucrative cricket competition, has been postponed from March 29 until April 15 over the coronavirus, the Indian cricket board said Friday.

"The Board of Control for Cricket in India has decided to suspend IPL 2020 till 15th April 2020, as a precautionary measure against the ongoing Novel Coronavirus (COVID-19) situation," the BCCI said in a statement.

The two-month Twenty20 competition is estimated to generate more than $11 billion for the Indian economy and involves cricket's top international stars.

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