Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
April 27,2020

Mumbai, Apr 27: The pressure to replace iconic Mahendra Singh Dhoni behind the stumps was "immense" due to high expectations from fans says K L Rahul, who has been doing the wicket-keeping duty for India in the limited overs format for some time now.

Dhoni quit Test cricket in 2014 and has not played for India in the limited overs format since last year's ODI World Cup in England.

Rahul kept the wickets in the limited overs series against Australia in January this year and also during the team's tour to New Zealand.

"I was nervous when I was doing it for India because of the crowd pressure. If you fumble, people feel that you cannot replace MS Dhoni. The pressure of replacing a legendary wicket-keeper like MSD was immense as it involved people accepting someone else behind the stumps," Rahul told Star Sports on its show 'Cricket Connected'.

Rahul, who has played 32 ODIs and 42 T20Is, said keeping the wickets is not alien to him since he dons the gloves during the Indian Premier League (IPL) and also when he plays for his Ranji side Karnataka.

"People who follow cricket know that I haven't been away from wicket-keeping for too long as I donned the gloves in the IPL and every time I played for Karnataka," the 28-year-old said.

"I am always in touch with wicket-keeping but am also somebody who is more than willing to take up the role if the team needs me to," he stressed.

Dhoni's career is a matter of intense speculation. Many former players feel that it won't be easy for Dhoni to make it to the national squad for the upcoming T20 World Cup, scheduled to be held in Australia. 

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Agencies
January 26,2020

Mumbai, Jan 26: Boxing great Mary Kom has been selected for the Padma Vibhushan, the country's second highest civilian award. Olympic silver medallist and reigning badminton World Champion PV Sindhu has been named for Padma Bhushan as the names of Padma awardees were disclosed on Saturday on the eve of the 71st Republic Day.

Rated as one of the most successful amateur boxers of all time, Mary Kom won bronze at the 2012 London Olympics and has won gold at the boxing World Championships for a record six times. She has won a total of eight medals at the World Championships, the most recent of which came in October 2019 in Ulan Ude, Russia. The 36-year-old is now looking to qualify for the 2020 Tokyo Olympics.

Sindhu became the only Indian woman to win an Olympic silver when she reached the final of the women's singles event at the 2016 Olympics in Rio de Janeiro, Brazi. In August last year, the 24-year-old became the first Indian to win gold at the badminton World Championships.

She has also won two silver and two bronze medals at the World's in the past, thus making her only the second woman after Chinese two-time Olympic gold medallist Zhang Ning to win five medals in the competition.

Indian women's hockey captain Rani Rampal, who has been the face of women's hockey in the country and played a pivotal role in the team qualifying for the 2020 Tokyo Olympics, is among those who have been nominated for the Padma Shri award.

Women's football stalwart Oinam Bembem Devi, former cricketer Zaheer Khan, shooter Jitu Rai, former hockey captain and coach M.P. Ganesh and archer Tarundeep Rai are the other sportspersons to be selected for the Padma Shri award.

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News Network
January 14,2020

Sydney, Jan 14: Retired South African big-hitter AB de Villiers on Tuesday said efforts are on to ensure his comeback in the national team for the T20 World Cup in Australia, a plan in which his IPL form will play a crucial role.

Speaking to Cricket Australia's official website 'cricket.com.au', the 35-year-old swashbuckler said he would love to be back two years after calling it quits internationally. He is currently in Australia to play in the Big Bash League.

"I would love to. I've been talking to 'Bouch' (new South Africa coach Mark Boucher), (new director of cricket) Graeme Smith and (captain) Faf (du Plessis) back home, we're all keen to make it happen," he said.

"It's a long way away still, and plenty can happen – there's the IPL coming up, I've still got to be in form at that time. So I'm thinking of throwing my name in the hat and hoping that everything will work out," he added.

De Villiers, nonetheless, is keeping a check on his expectations.

"It's not a guarantee, once again. I don't want to disappoint myself or other people, so for now I'm just going to try and keep a low profile, try and play the best possible cricket that I can and then see what happens towards the end of the year," he said.

"There are a lot of players (involved with CSA) who I used to play with. Guys who understand the game, leaders of the team for many years" he said of the present dispensation.

"So it's much easier to communicate than what it used to be in the past. They understand what players go through – especially players that have played for 15 years internationally.

"It doesn't mean that everything is going to be sunshine and roses, but it's definitely a lot easier and it feels comfortable, the language that's being used and just the feel that everyone has at the moment in South Africa about the cricket," he added.

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