Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
July 1,2020

New Delhi, Jul 1: After being named as India's 'Most Valuable Player' in Test cricket in the 21st century, all-rounder Ravindra Jadeja on Wednesday said that he will always aim to give his best for the country.

His remark came as Jadeja achieved an MVP rating of 97.3 and as a result, he was also rated as the second most valuable player Test player worldwide, only second to Sri Lanka's Muttiah Muralitharan.

"Thank you Wisden India for naming me the 'Most Valuable Player'. I would like to thank all my teammates, coaches, fans, and well-wishers for your support as I aim to give my best for our country. Jai Hind," Jadeja tweeted.

Based on CricViz's market-leading analytics, each player in world cricket was awarded an 'MVP rating' by Wisden using a statistical model to rank their 'match impact' compared to their peers.

Jadeja has played in 49 Tests from 2012, managing to score 1,869 runs and has also picked up 213 wickets.

"It might come as a surprise to see Ravindra Jadeja, India's spin-bowling all-rounder, feature as India's number one. After all, he's not even always an automatic pick in their Test team. However, when he does play he is picked as a frontline bowler and has batted as high as No.6 - contributing to a very high match involvement," the official website of Wisden quoted CricViz's Freddie Wilde as saying.

"But Jadeja's position is based on more than simply volume: it's what he does when he's involved that really counts. The 31-year-old's bowling average of 24.62 is better than Shane Warne's and his batting average of 35.26 is better than Shane Watson's. His batting and bowling average differential of 10.62 runs is the second-best of any player this century to have scored more than 1,000 runs and taken 150 wickets. He is an all-rounder of the very highest quality," he added.

With the bat in hand, Jadeja has managed to score one century and 14 fifties in the longest format of the game.

He was last seen in action during India's two-Test series against New Zealand earlier this year.

He would have been in action for the Chennai Super Kings (CSK) in the IPL had the tournament commenced from March 29.

However, the IPL has been postponed indefinitely due to the coronavirus pandemic.

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March 7,2020

Melbourne, Mar 7: He will be supporting Australia for sure but former pacer Brett Lee feels an Indian victory in Sunday's T20 Word Cup final could be a "start of a major breakthrough" for the women's game in the cricket-mad country.

India and Australia will lock horns in what is expected to be a blockbuster title clash at the Melbourne Cricket Ground.

"As an Australian, I'd love nothing more than for (Meg) Lanning's team to do the job. But if India were to win the World Cup for the first time, victory would do so much for women's cricket in a country that already adores the sport," Lee wrote in an ICC column.

"This could be the start of a major breakthrough, particularly with the amount of talent that is coming through."

The former speedster said Australia will have to look for ways to counter the in-form 16-year-old Shafali Verma.

"In Shafali Verma, India boast one of the most talented players in the world and you feel that for Australia to win the game, dismissing her will likely be their first job.

"I've been so impressed with the opener - it's staggering to believe she's only 16 with the confidence she has in her own ability and the way she strikes the ball so cleanly.

"She's such good fun to watch and I'm not sure the women's game has seen anyone like her for such a long time."

Shafali has been the star of the tournament, having amassed 161 runs at a strike rate of 161, consistently providing India solid starts, and that was not lost on Lee.

"To be the world's best T20 batter already shows just how far she has progressed in such a short space of time and the experience in this tournament will hold her in good stead for years to come.

"Even with the way she's played in Australia and her fearless brand of cricket, you still get the feeling she has more to come as well."

He reckoned Shafali may have another big score awaiting her.

"She's got a big score in her locker and there's probably no better place to do that than the MCG. Shafali is already a record breaker but if she can steer her side to their first Women's T20 World Cup title at just 16, then the sky really is the limit for her career."

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News Network
June 5,2020

Jun 5: The Asian Football Confederation has awarded the hosting rights of the 2022 Women's Asian Cup to India for the first time since 1979.

The decision was taken at the AFC Women's Football Committee meeting. In February, the AFC Women's Football Committee had recommended India to be hosts.

In a letter to the All India Football Federation, Dato Windsor John, General Secretary, AFC wrote: "The Committee awarded the hosting rights of the AFC Women's Asian Cup 2022 Finals to the All India Football Federation."

The tournament will likely be held in the second half of the year. In the 1979 edition, India had finished as runners-up.

"I need to thank the Asian Football Confederation for finding us suitable to host the AFC Women's Asian Cup in 2022," AIFF President, Praful Patel said.

"The tournament will galvanise the aspiring women players and bring in a holistic social revolution as far as women's football in the country is concerned," he added.

The tournament will feature 12 teams, expanded from the previous slot of eight teams.

India qualifies directly as hosts. The event will also serve as the final qualification tournament for the 2023 FIFA Women's World Cup.

The tournament comes as the latest boost to AIFF as India is slated to host the FIFA U-17 Women's World Cup next year.

India had also hosted the AFC U-16 Championships in 2016 and the FIFA U-17 World Cup in 2017.

"The tournament will play a huge role in further popularising women's football in India. The Women’s Asian Cup 2022 comes on the back of the FIFA U-17 Women's World Cup India 2020, and will help us sustain, and build on the momentum gained," AIFF General Secretary, Kushal Das said.

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