Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
May 2,2020

Melbourne, May 2: After becoming the number one side in Test cricket, Australia's head coach Justin Langer has said that his team has won back the respect of the country.

Australia dethroned India from the top spot in Tests and now the Men in Blue are in the third place.

Langer came in as the coach of Australia after the 2018 ball-tampering scandal and it took him some time to get the side back to winning ways.

Ever since the return of David Warner and Steve Smith, Australia went on to become a commendable side and the results reflect that.

"We have got lots of work to do to become the team we want to be. But over the last couple of years, not only have we performed well on the field, we have performed well off it. We have earned some respect back from other teams around the world but also from Australia," Langer said in an official statement.

"When we started on this journey, there had been a lot of talk about Australia wanting to be No. 1 in the world in all three forms of the game.

We took a different approach. Not once did we talk about being No. 1 ranked in the world. We wanted to be No.1 in our values and process. That is what I am most proud of," he added.

In the latest ICC rankings update, that rates all matches played since May 2019 at 100 per cent and those of the previous two years at 50 per cent, Australia (116) have taken over from India as the top-ranked side in the ICC men's Test team rankings with New Zealand (115) remaining in second place.

India is now third with 114 points. With only two points separating them, this is the second closest the top three teams have been since the Test rankings were launched in 2003.

The closest for the top three teams were in January 2016, when India had led Australia and South Africa by a single point.

Australia has also moved to the top spot in the T20I rankings for the first time in the format.

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Agencies
February 7,2020

Sydney, Feb 7: "I received a message from Brett Lee," said former India cricketer Sachin Tendulkar on Friday when asked as to who recruited him to take part in the Bushfire relief fundraiser match.

Tendulkar will be coaching the Ponting XI in the upcoming Bushfire Bash on Sunday, February 9 at the Junction Oval.

"I received a message from Brett Lee. Brett said that Kevin (Roberts, Cricket Australia's chief executive) would like to be in touch with you. It was a no-brainer. From the moment I was asked, I said, 'yes I'm more than happy to come here," cricket.com.au quoted Tendulkar as saying.

Bushfire Bash was originally slated to be played at Sydney on Saturday but weather forecast prompted Cricket Australia to reschedule the game to ensure the best possible pitch and outfield conditions for the final of Big Bash League.

The match will be played to raise funds and all match profits will go to the Australian Red Cross Disaster Relief and Recovery Fund.

"This is an alarming situation, it's catastrophic - that's an understatement. You see the number of lives it has affected, not only humans but also wildlife which sometimes people don't talk about. That is equally important. I'm so happy I'm here in whatever way to support the cause, to raise money," Tendulkar said.

Ponting XI: Matthew Hayden, Justin Langer, Ricky Ponting (c), Elyse Villani, Brian Lara, Phoebe Litchfield, Brad Haddin (wk), Brett Lee, Wasim Akram, Dan Christian, Luke Hodge. Coach: Sachin Tendulkar

Gilchrist XI: Adam Gilchrist (c & wk), Shane Watson, Brad Hodge, Yuvraj Singh, Alex Blackwell, Andrew Symonds, Courtney Walsh, Nick Riewoldt, Peter Siddle, Fawad Ahmed (one more to be announced). Coach: Tim Paine

The Bushfire Bash exhibition match will be a 10-overs-per-side contest, with a five-over Powerplay, no bowling restrictions, and batters unable to get out from the first ball they face.

Bowlers will not have over limits, fielders can sub on and off as it suits, while captains will have the ability to sub batters in and out during an innings.

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Agencies
April 25,2020

London, Apr 25: Former Australian cricketer Graeme Watson who was fighting cancer, has died at the age of 75.

Primarily a middle-order batsman and a medium-pace bowler, he featured in five Tests from 1967 to 1972 and two ODIs in 1972, ESPNcricinfo reported.

The all-rounder earned the national call during the 1966-67 tour of Rhodesia and South Africa. Watson slammed a half-century in the first innings of the second Test of the series.

However, the medium-pace bowler was ruled of the next test after suffering an ankle injury. He returned for the fourth Test in Johannesburg where scalped his career-best 2 for 67 but failed to leave a mark with the bat as Kangaroos lost the series.

In 1971-72 he moved to Western Australia and played a major role in their Sheffield-Shield win in 1971-72, 1972-73, and 1974-75 seasons.

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