We believe in IPL property: Pepsi

November 22, 2012

pepsi

Mumbai, November 22: After Pepsi won the Indian Premier League title sponsorship rights for Rs 396 crore for the next five years starting 2013, Pepsico vice-president (marketing) Deepika Warrier defended the price of the deal. "We really believe in this property and we really believe that this is a big brand that the BCCI has been able to build. It's a brand that rivals sporting brands across the world. I think it's an absolutely game-changing format," Warrier said.

IPL's initial title sponsor DLF had won the rights in 2008 for Rs 200 crore, payable at Rs 40 crore per year over a period of five years. Pepsi will now pay Rs 396 crore over the next five years at Rs 79 crore per year. With the tournament now being telecast in over 192 countries, as claimed by BCCI, sponsors believe it is now a good platform for international branding and are confident of returns.

IPL commissioner Rajeev Shukla dismissed talk that the board had waited a long time to get the auction going, saying this was just media speculation.

King XI fined for not legitimizing their team

New Delhi: Kings XI Punjab was fined Rs One crore by the IPL for transferring the stakes of the owners to a company which was formed without informing the Indian cricket board. According to a source, this arrangement was reached during the then IPL chairman Lalit Modi's tenure and the current administrators took a strong note of the 'irregularity.'

"The first owners formed a company and transferred the shares without informing the board. This was not a legitimate thing to do. Now, they are legitimate owners of the team and will be a part of the IPL 6," the source told TOI.

IPL 6 players auction in January 2013

The players auction for the sixth edition of IPL will be held in January next year either in Chennai or Kolkata. According to sources in the IPL, the auction would take place either on January 12 in Chennai or eight days later in Kolkata. This was decided by the governing council of the IPL.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 9,2020

Jeddah, Jan 9: Barcelona coach Ernesto Valverde criticised the new Supercopa format and said that "football has become a business and as a business it looks for income".

"The bottom line is football has become a business and as a business it looks for income. That's the reason we are all here," Goal.com quoted Valverde as saying ahead of Barca's semi-final against Atletico.

"It's a completely different format to what we're used to. It was always the first title and the opener of the season and to me, that seemed fine," he added.

The Supercopa was traditionally a two-legged affair played between the winners of La Liga and the Copa del Rey at the beginning of the season, but following last term's one-off meeting between Barca and Sevilla in Tangier, Morocco, the Royal Spanish Football Federation (RFEF) went ahead with a full revamp.

Instead of just two teams being involved, the Supercopa has been expanded to also include the runners-up from La Liga and the Copa - meaning Barca and Valencia are joined by Real Madrid and Atletico Madrid. It is also set to be hosted in Saudi Arabia for the next three editions.

"It's been changed and let's see, it will be judged once it has happened. It's interesting, with four good teams, but from a sporting point of view, I'm not sure," Valverde said.

"We must bear in mind that the football we are involved in is an industry, sources of income are sought and in the same way that there are special connotations in this country, there are also in Morocco, where we played last year," he added.

Barcelona will face Atletico Madrid in the semifinal of the Supercopa at King Abdullah Sports City Stadium in Jeddah on January 10.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 13,2020

New Delhi, Jun 13: West Indies all-rounder Dwayne Bravo has said that wicket-keeper batsman MS Dhoni is the biggest superstar in cricket and is one of the easiest guys to interact with.

Bravo was doing an Instagram live chat with former Zimbabwe pacer Pommie Mbangwa and it was then that the all-rounder was asked to talk about his stint with Chennai Super Kings (CSK).

"I think a lot of credit for CSK's success has to be given to Dhoni and Fleming, obviously the owners, they trust both Fleming and Dhoni, so there is no outside interference when it comes to decision making, both are very big students of the game, players love MS and it's an environment and franchise that allows you to be you," Bravo told Mbangwa during the chat.

"MS Dhoni is the biggest superstar in cricket and in our team. He was one of the easiest people to interact with, outside of the cricket field, he is like playing video games, his door is open at all times, whenever you talk about the biggest superstar and then you think a person like Dhoni is the most humble of them all. CSK is a special team and we have the most loyal fans," he added.

Bravo has been with the CSK since 2011. He has played a total of 104 matches for the franchise, picking up 121 wickets.

The all-rounder has also managed to win the Purple Cap (most wickets in IPL) two times (2013 and 2015).

CSK has won the IPL thrice (2010, 2011 and 2018) and all the titles have come under the leadership of MS Dhoni.

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni had to face criticism for his slow batting approach during India's matches in the high-profile game.

This year, Dhoni did not find a place for himself in the BCCI's centrally contracted players list.

The board had released the list of central contract list of players for the period from October 2019 to September 2020.

Dhoni is the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy).

Under his leadership, India also managed to attain the number one ranking in Test cricket.

He would have been leading the Chennai Super Kings (CSK) if the Indian Premier League (IPL) had commenced from March 29.

However, the tournament has been postponed indefinitely due to the coronavirus pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 27,2020

New Delhi, Mar 27: Batting maestro Sachin Tendulkar on Friday donated Rs 50 lakh to fight the COVID-19 pandemic, which has so far claimed 17 Indian lives and wreaked havoc globally.

Tendulkar's donation is so far the biggest contribution among India's leading sportspersons, some of whom have pledged their salaries while a few others have donated medical equipment to fight the dreaded outbreak, which has caused more than 24,000 deaths globally.

"Sachin Tendulkar decided to contribute Rs 25 lakh each to Prime Minister's Relief Fund and Chief Minister's Relief Fund in his bid to join the fight against COVID-19. It was his decision that he wanted to contribute to both funds," a source privy to the development, told PTI on conditions of anonymity.

Tendulkar has been associated with a lot of charity work and there has been umpteen times, he has taken up social causes, helped people, which has never been brought to public notice.

Among other prominent cricketers, the Pathan brothers -- Irfan and Yusuf -- donated 4000 face masks to Baroda police and health department while Mahendra Singh Dhoni, through a Pune based NGO, made a contribution of Rs 1 lakh.

Among athletes from other disciplines, wrestler Bajrang Punia and sprinter Hima Das are some of the prominent names to have donated their salaries in the battle against the dreaded virus which has led to a 21-day national lockdown.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.