We believe in IPL property: Pepsi

November 22, 2012

pepsi

Mumbai, November 22: After Pepsi won the Indian Premier League title sponsorship rights for Rs 396 crore for the next five years starting 2013, Pepsico vice-president (marketing) Deepika Warrier defended the price of the deal. "We really believe in this property and we really believe that this is a big brand that the BCCI has been able to build. It's a brand that rivals sporting brands across the world. I think it's an absolutely game-changing format," Warrier said.

IPL's initial title sponsor DLF had won the rights in 2008 for Rs 200 crore, payable at Rs 40 crore per year over a period of five years. Pepsi will now pay Rs 396 crore over the next five years at Rs 79 crore per year. With the tournament now being telecast in over 192 countries, as claimed by BCCI, sponsors believe it is now a good platform for international branding and are confident of returns.

IPL commissioner Rajeev Shukla dismissed talk that the board had waited a long time to get the auction going, saying this was just media speculation.

King XI fined for not legitimizing their team

New Delhi: Kings XI Punjab was fined Rs One crore by the IPL for transferring the stakes of the owners to a company which was formed without informing the Indian cricket board. According to a source, this arrangement was reached during the then IPL chairman Lalit Modi's tenure and the current administrators took a strong note of the 'irregularity.'

"The first owners formed a company and transferred the shares without informing the board. This was not a legitimate thing to do. Now, they are legitimate owners of the team and will be a part of the IPL 6," the source told TOI.

IPL 6 players auction in January 2013

The players auction for the sixth edition of IPL will be held in January next year either in Chennai or Kolkata. According to sources in the IPL, the auction would take place either on January 12 in Chennai or eight days later in Kolkata. This was decided by the governing council of the IPL.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 12,2020

New Delhi, Jan 12: Flamboyant India all-rounder Hardik Pandya was on Saturday pulled out of the India A team's tour of New Zealand after he failed mandatory fitness tests in Mumbai.

The selectors had picked him in the squad without testing him in the Ranji games.

Tamil Nadu captain Vijay Shankar has been drafted into the India A team and he has already boarded the flight to New Zealand where they will play two 50-over warm-up games, three List A games and two four-day 'Tests' against the home A team.

It has been learnt that Pandya failed a couple of mandatory fitness tests and his scores were well below the permissible range suggesting that he is far from being fit for international cricket. In this situation, pulling him out of the India A squad was expected.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 11,2020

Mumbai, May 11: The French Open, which was postponed to September from May due to the novel coronavirus outbreak, could be held without fans, the organisers of the claycourt Grand Slam have said.

Roland Garros had been scheduled for May 24 to June 7 before the French tennis federation (FFT) pushed it back to Sept. 20-Oct 4 in a bid to save the tournament from falling victim to the COVID-19 pandemic.

Last week the FFT said all tickets purchased for this year's French Open would be cancelled and reimbursed instead of being transferred.

"Organising it without fans would allow a part of the economy to keep turning, (like) television rights and partnerships. It's not to be overlooked," FFT President Bernard Giudicelli told French newspaper Le Journal du Dimanche.

"We're not ruling any option out."

The tennis season was suspended in early March due to the pandemic and the hiatus will continue at least until mid-July with many countries in lockdown.

Wimbledon has been cancelled while the status of the U.S. Open, scheduled to take place in late August, is still unclear.

COVID-19 Pandemic Tracker: 15 countries with the highest number of coronavirus cases, deaths

The FFT was widely criticised when they announced in mid-March that the French Open would be switched, with players bemoaning a lack of communication as the new dates clashed with the hardcourt season.

Organisers said last week they had been in talks with the sport's governing bodies to fine tune the calendar amid media reports that the Grand Slam tournament would be delayed further by a week and start on Sept. 27.

The delayed start would give players a two-week window between the end of the U.S. Open, played on the hardcourts of New York, and the Paris tournament.

"The 20th or the 27th, that does not change much," Giudicelli said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 24,2020

New Delhi, Apr 24: The International Cricket Council (ICC) on Friday extended wishes to the "most prolific batsman of all time" Sachin Tendulkar on his 47th birthday.

ICC took to Twitter and wrote: "Happy birthday to Sachin Tendulkar, the most prolific batsman of all time! To celebrate, we will give you the opportunity to vote for his top ODI innings in a bracket challenge! Stay tuned to join the celebrations."

The Maharashtra-born player had an illustrious career in the game, creating several records.
Tendulkar made his debut in Test cricket on November 15, 1989. In the same year on December 18, he played his first ODI match.

The legendary cricketer has the most number of runs in the longest format of the game, amassing 15,921 runs. Along the way, Tendulkar scored 51 Test centuries, most by any player.

Things are no different in ODI cricket as Tendulkar atop the list of most runs in this format as well. He has accumulated 18,426 runs in ODI which includes 49 tons.

Tendulkar represented the country in six World Cups during his career that lasted for 24 years. He was the part of the 2011 World Cup-winning squad.

This year, Master Blaster decided not to celebrate his birthday due to the ongoing coronavirus crisis in the country.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.