We believe in IPL property: Pepsi

November 22, 2012

pepsi

Mumbai, November 22: After Pepsi won the Indian Premier League title sponsorship rights for Rs 396 crore for the next five years starting 2013, Pepsico vice-president (marketing) Deepika Warrier defended the price of the deal. "We really believe in this property and we really believe that this is a big brand that the BCCI has been able to build. It's a brand that rivals sporting brands across the world. I think it's an absolutely game-changing format," Warrier said.

IPL's initial title sponsor DLF had won the rights in 2008 for Rs 200 crore, payable at Rs 40 crore per year over a period of five years. Pepsi will now pay Rs 396 crore over the next five years at Rs 79 crore per year. With the tournament now being telecast in over 192 countries, as claimed by BCCI, sponsors believe it is now a good platform for international branding and are confident of returns.

IPL commissioner Rajeev Shukla dismissed talk that the board had waited a long time to get the auction going, saying this was just media speculation.

King XI fined for not legitimizing their team

New Delhi: Kings XI Punjab was fined Rs One crore by the IPL for transferring the stakes of the owners to a company which was formed without informing the Indian cricket board. According to a source, this arrangement was reached during the then IPL chairman Lalit Modi's tenure and the current administrators took a strong note of the 'irregularity.'

"The first owners formed a company and transferred the shares without informing the board. This was not a legitimate thing to do. Now, they are legitimate owners of the team and will be a part of the IPL 6," the source told TOI.

IPL 6 players auction in January 2013

The players auction for the sixth edition of IPL will be held in January next year either in Chennai or Kolkata. According to sources in the IPL, the auction would take place either on January 12 in Chennai or eight days later in Kolkata. This was decided by the governing council of the IPL.

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News Network
March 5,2020

New Delhi, Mar 5: Cricket's slow geographical expansion is turning out to be a blessing in disguise for the cash-rich Indian Premier League (IPL) which looks set to beat the dreaded novel coronavirus threat and go ahead as scheduled.

At a time when the number of recorded deaths because of the deadly outbreak across the globe is touching 3500 with a plethora of international sporting events getting cancelled, the IPL seems to be in a parallel universe where "all is well".

And there are multiple practical reasons why the T20 extravaganza will be held as per schedule. A major reason is the small number of countries that play the game and an even smaller fraction of overseas players, who will compete in the world's richest cricket league starting March 29 in Mumbai.

Till Thursday, the reported number of positive COVID-19 cases in India stood at 29, including 16 Italian tourists. However, none of the overseas recruits of eight IPL franchises have expressed any apprehensions about travelling to India.

Just over 60 players from cricket nations such as Australia, England, New Zealand, South Africa and the Caribbean islands comprise the elite foreign brigade and the reported positive cases of coronavirus in all these countries is next to none.

"The IOC is saying Olympics in Tokyo will be held as per schedule. In comparison, IPL is a minuscule tournament. If Olympics can be held, there's no reason why IPL can't be held," a BCCI official told PTI on conditions of anonymity.

STAR SPORTS FACTOR

The second and perhaps the biggest reason is broadcasters. Star Sports has bought the rights for Rs 16,347 crore (USD 2.55 billion) for a period of five years and their advertising revenues will take a huge hit if the tournament doesnt go ahead as planned. Former Delhi Daredevils CEO Hemant Dua explained the economics. "Look Star as well as BCCI has got everything insured. I don't know if there is any specific insurance cover for cancellation due to coronavirus but there is no chance of that happening if I read the situation properly," Dua told PTI.

GOVERNMENT GUIDELINES

The BCCI is also depending on the guidelines given by the government with regards to dealing with the health crisis.  "Every person availing international flights will be screened for coronavirus at the port of entry. That is the biggest health security measure. Obviously the BCCI will strictly adhere to any health advisory that government will issue," a Board official said.

But since there is an advisory that social gatherings are inadvisable at this point, won't it affect the league? "You will only come to know once the ticket sales start. If the stadiums are packed, that means people are coming but if stands are largely empty, then you can presume that people are wary.

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News Network
March 26,2020

New Delhi, Mar 26: As India continues its fight against coronavirus, the Board of Control for Cricket in India (BCCI) President Sourav Ganguly pledged to donate rice worth Rs 50 Lakhs to the needy people.
The Cricket Association of Bengal (CAB), in its statement, said Ganguly along with Lal Baba Rice will provide rice to people who have been put in government schools for safety and security.
"#Sourav to provide Free Rice to the Needy It is heartening to note that Sourav Ganguly along with Lal Baba Rice has come forward to provide free rice worth Rs 50 lacs to the needy people who have been put in government schools for safety and security. Hope this initiative of Ganguly would encourage other citizens of the state to take up similar initiatives to serve the people of our state. #CAB," CAB said in a statement.
CAB President Avishek Dalmiya has also lent support to the needy people as he donated Rs 5 lakhs to the Government's Emergency Relief Fund.
"CAB President donates 5 lakhs to the Government's Emergency Relief Fund to fight against #CoronaVirus/#Covid19," CAB said in a statement.
Prime Minister Narendra Modi on Tuesday announced a 21-day nation-wide lockdown to contain coronavirus.

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News Network
March 23,2020

Colombo, Mar 23: Sri Lankan batting great Kumar Sangakkara has said he is currently in self-quarantine, following his government's guidelines for those recently returning from Europe, which has now become the epicentre of the COVID-19 pandemic.

The authorities are concerned over people returning from the most-affected COVID-19 countries in Europe not registering with the police and practising isolation.

"I have no symptoms or anything like that, but I'm following government guidelines," Sangakkara told News First.

"I arrived from London over a week ago and the first thing was there was a news bulletin saying that anyone who had travelled from within March 1 to 15 should register themselves with the police and undergo self-quarantine. I registered myself with the police."

The former captain said this even as the government confirmed there have been at least three cases of recent returnees attempting to hide the novel coronavirus symptoms from authorities.

Both Sangakkara and his former teammate Mahela Jayawardene have been active on social media, urging Sri Lankans to avoid panic and to exercise proper social distancing, as the country went into curfew on Friday evening.

Sri Lanka has so far reported more than 80 active COVID-19 positive cases in the country.

Across the world, the number of infected has crossed three lakh besides a death toll of more than 14,000 people.

Meanwhile, former Australia pacer Jason Gillespie has also gone into a two-week isolation after returning from the United Kingdom.

Gillespie, who is the head coach at Sussex, had been in Cape Town with the team for a pre-season tour, which was cut short as a result of the coronavirus outbreak.

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