We believe in IPL property: Pepsi

November 22, 2012

pepsi

Mumbai, November 22: After Pepsi won the Indian Premier League title sponsorship rights for Rs 396 crore for the next five years starting 2013, Pepsico vice-president (marketing) Deepika Warrier defended the price of the deal. "We really believe in this property and we really believe that this is a big brand that the BCCI has been able to build. It's a brand that rivals sporting brands across the world. I think it's an absolutely game-changing format," Warrier said.

IPL's initial title sponsor DLF had won the rights in 2008 for Rs 200 crore, payable at Rs 40 crore per year over a period of five years. Pepsi will now pay Rs 396 crore over the next five years at Rs 79 crore per year. With the tournament now being telecast in over 192 countries, as claimed by BCCI, sponsors believe it is now a good platform for international branding and are confident of returns.

IPL commissioner Rajeev Shukla dismissed talk that the board had waited a long time to get the auction going, saying this was just media speculation.

King XI fined for not legitimizing their team

New Delhi: Kings XI Punjab was fined Rs One crore by the IPL for transferring the stakes of the owners to a company which was formed without informing the Indian cricket board. According to a source, this arrangement was reached during the then IPL chairman Lalit Modi's tenure and the current administrators took a strong note of the 'irregularity.'

"The first owners formed a company and transferred the shares without informing the board. This was not a legitimate thing to do. Now, they are legitimate owners of the team and will be a part of the IPL 6," the source told TOI.

IPL 6 players auction in January 2013

The players auction for the sixth edition of IPL will be held in January next year either in Chennai or Kolkata. According to sources in the IPL, the auction would take place either on January 12 in Chennai or eight days later in Kolkata. This was decided by the governing council of the IPL.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 20,2020

Jun 20: Bengaluru FC (BFC) have signed Brazilian striker Cleiton Silva for a one-year deal, the ISL club said in a statement on Saturday.

As per the agreement, BFC have the option of extending Silva's contract for another year.

The 33-year-old, who started his career with Brazilian side Madureira, moved to Thailand where he spent the better part of the decade playing for Muangthong United and Suphanburi, apart from stints in Mexico and China.

Silva, who also operates on the wing, became the first foreign player to reach the 100-goal mark in Thailand and finished top scorer of the Thai League 1 for two seasons. He also tops the charts of the all-time leading scorers of the League.

His biggest success came at Muangthong where he racked up 57 goals in 79 appearances and won three major trophies in as many seasons at the club.

The Brazilian, who was in talks with the Blues last season before the deal didn't materialise, said he was glad to have finally made the move.

"I've signed with Bengaluru FC because I want to be a champion and this is a club that is always after titles. I have that opportunity once again at BFC. I want to make the club and its fans happy. I have been following the club for some time now because we were in talks a while ago. And I liked what I saw. I am looking forward to making my way to Bengaluru and am excited to meet my new teammates, the fans and embrace the city," said Silva.

Silva, thus, became BFC's first new foreign signing of the season after the club had handed extended deals with Juanan Gonzalez, Dimas Delgado and Erik Paartalu.

Bengaluru FC coach Carles Cuadrat said Silva's addition was an important one, given his penchant for scoring.

"Cleiton has a proven track record when it comes to scoring and this is an area we needed to strengthen on the squad. The goals aside, he even has an eye for a quality final pass and we're looking forward to working with him," he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 10,2020

Jun 10: "It is never too late to fight for the right cause," said opening batsman Chris Gayle as he came out in support of former T20 World Cup-winning skipper Darren Sammy. The debate around racism in sport has kickstarted once again after former Windies T20 World Cup-winning skipper Darren Sammy alleged racism during his stint with SunRisers Hyderabad in the 2014 Indian Premier League. Taking note of Sammy's revelation, Gayle tweeted: "It's never too late to fight for the right cause or what you've experienced over the years! So much more to your story, @darensammy88. Like I said, it's in the game".

Earlier, Gayle had also revealed that he too has been a victim of racism, and added that racism is something that has been bothering cricket as well.

On Tuesday, Sammy had released a video specifying that the racial slurs against him were used within the SunRisers camp.

"I have played all over the world and I have been loved by many people, I have embraced all dressing rooms where I have played, so I was listening to Hasan Minhaj as to how some of the people in his culture describe black people," Sammy said in a video posted on his Instagram account.

"This does not apply to all people, so after I found out a meaning of a certain word, I had said I was angry on finding out the meaning and it was degrading, instantly I remembered when I played for SunRisers Hyderabad, I was being called exactly the same word which is degrading to us black people," he added.

Sammy said that at the time when he was being called with the word, he didn't know the meaning, and his team-mates used to laugh every time after calling him by that name.

"I will be messaging those people, you guys know who you are, I must admit at that time when I was being called as that word I thought the word meant strong stallion or whatever it is, I did not know what it meant, every time I was called with that word, there was laughter at that moment, I thought teammates are laughing so it must be something funny," Sammy said.

The former Windies skipper has been a vocal supporter of the protests that are currently going on in the United States over the death of an African-American man named George Floyd.

Sammy had also made an appeal to the ICC and other cricket boards to support the fight against social injustice and racism.

Ever since the demise of Floyd, protests erupted from the demonstrations in cities from San Francisco to Boston.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 18,2020

Karachi, May 18: Former Pakistan captain Younis Khan believes it is at least five years too early to compare Virat Kohli and Babar Azam as the Indian skipper has proven himself in "every kind of situation" and the latter has not.

"Virat Kohli is far more experienced than Babar. He has at least five years more experience of top cricket and he is at the peak of his career," said Younis, Pakistan's leading run-getter in Tests.

"Kohli has far more exposure than Babar and he has been in every kind of situation and proven himself. No one gets 70 international centuries like that and this are proof of his class and abilities. He has scored runs in every situation and all opposition."

Younis said said Babar still has a long way to go.

"Babar has been in top cricket for just around five years. He has got a very impressive batting average across all three formats and he is getting better by the day.

"You see him batting and you can see he has got the same qualities that Kohli had at the start of his career."

Besides amassing 70 international hundreds, 31-year-old Kohli averages more than 50 in all three formats. The India skipper has scored more than 20,000 runs while 25-year-old Babar has 6680 runs across formats though the Pakistan limited overs skipper has played significantly lesser number of games.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.