MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

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News Network
April 21,2020

New Delhi, Apr 21: India skipper Virat Kohli on Tuesday said people seem to have become more compassionate while coping with the COVID-19 pandemic and hoped the sense of gratitude towards frontline workers like doctors and police personnel remains even after the crisis is over.

Speaking in an online class organised by "Unacademy", Kohli and his actor wife Anushka Sharma spoke at length about the challenges they faced before tasting success.

"The one positive out of this crisis that we as a society have become more compassionate. We are showing more gratitude to the frontline workers in this war, be it police personnel, doctors or nurses.

"I hope it stays this way even after we overcome this crisis," said Kohli with Sharma seated next to her.

Kohli said the pandemic has taught the world a very important lesson.

"Life is unpredictable. So, do what makes you happy and not get into comparisons all the time. People have a choice now how to come out of this phase. Life is going to be different after this," said the skipper.

For Sharma, the pandemic has forced people to care about the basics in life.

"There is a learning in all of this. Nothing happens without a reason. If the frontline workers were not there, we would not have access to basics," she said..

"This has taught us that no one is special than the other. Health is everything. We are more connected as a society now," she added.

During the session, Kohli was asked about the moment when he felt most helpless.

"I felt nothing was working for me when I was not picked for the state team initially. I cried the whole night and asked my coach 'why did I not get selected'?" he responded.

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News Network
July 9,2020

Tokorozawa, Jul 9: Olympic boxing hopeful Arisa Tsubata is used to taking blows in the ring but it is during her work as a nurse that she faces her toughest opponent: coronavirus.

The 27-year-old juggles a brutal training regime in boxing gloves with long, irregular hours in surgical gloves at a hospital near Tokyo.

Tsubata mainly treats cancer patients but she said the virus was a constant threat, with medical experts warning at the peak of the pandemic that Japan's health system was close to collapse.

"We always face the risk of infection at medical facilities," she said.

"My colleagues and I have all worked under the stress of possibly getting infected."

Like most elite athletes, the virus played havoc with Tsubata's training schedules, meaning she welcomed the postponement of this year's Tokyo Olympics until 2021.

"It was a plus for me, giving me more time for training, although I wasn't sure if I should be so happy because the reason for the postponement was the spread of the infectious disease," she said.

Tsubata took up boxing only two years ago as a way to lose weight but quickly rose through the ranks.

"In a few years after becoming a nurse, I gained more than 10 kilos (22 pounds)," she laughed.

"I planned to go to Hawaii with my friends one summer, and I thought I wouldn't have much fun in a body like that. That is how I started boxing."

She quickly discovered a knack for the ring, winning the Japan national championship and a place on the national team.

But juggling her medical and sporting career has not always been easy and the first time she fought a foreign boxer came only in January, at an intensive training camp in Kazakhstan.

"That made me realise how inexperienced I am in my short boxing career. I was scared," she admitted.

Japanese boxing authorities decided she was not experienced enough to send her to the final qualifying tournament in Paris, which would have shattered her Tokyo 2020 dreams -- if coronavirus had not given her an extra year.

Now she is determined to gain the experience needed to qualify for the rescheduled Games, which will open on July 23, 2021.

"I want to train much more and convince the federation that I could fight in the final qualifiers," she said.

Her coach Masataka Kuroki told AFP she is a subtle boxer and a quick learner, as he put her through her paces at a training session.

She now needs to add more defensive technique and better core strength to her fighting spirit and attacking flair, said Kuroki.

"Defence! She needs more technique for defence. She needs to have a more agile, stronger lower body to fend off punches from below," he said.

Her father Joji raised Arisa and her three siblings single-handedly after separating from his Tahitian wife and encouraged his daughter into nursing to learn life-long skills.

He never expected his daughter to be fighting for a place in the Olympics but proudly keeps all her clippings from media coverage.

"She tried not to see us family directly after the coronavirus broke out," the 58-year-old told AFP. "She was worried."

Tsubata now want to compete in the Games for all her colleagues who have supported her and the patients that have cheered her on in her Olympic ambitions.

"I want to be the sort of boxer who keeps coming back no matter how many punches I take," she said.

"I want to show the people who cheer for me that I can work hard and compete in the Olympics, because of them."

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News Network
May 14,2020

New Delhi, May 14: Mahendra Singh Dhoni is an unconventional and unique leader, whose biggest strength is his incredible gut feeling, says his Chennai Super Kings teammate Faf du Plessis.

The former South Africa skipper has spent considerable time with Dhoni after joining the Indian Premier League (IPL) side in 2011 and has been an integral part of its successful journey.

"He reads the others player really well and he uses that to make instinctive decisions on the field. He's got an incredible gut feeling on the game and I think that's his biggest strength," du Plessis said in a Facebook live session with Bangladesh ODI skipper Tamim Iqbal.

The 35-year-old said Dhoni changed his perception of how a captain should be.

"It was amazing for me to see how different M S was as a captain. I used to think a captain must speak all the time in team meetings etc but M S was completely different.

"He doesn't believe a lot in team meetings. He's a very instinctive captain he's got such a good cricket brain that he relies on it to make the right decisions on the field," du Plessis said of former India skipper.

Dhoni last played for India in World Cup semifinal last year and was expected to be back to playing competitive cricket at now-postponed IPL.

Calling Dhoni the best finisher he has played with, Du Plessis said no one can emulate what the dasher from Ranchi can do with the bat.

"He's extremely calm. I haven't played with someone who is a better finisher than him. It's just remarkable to watch him from the side of the field."

"If someone else tries to do it like him they won't be able to. He's just so unique like he times the ball so late he's got an incredible calmness. He knows his game and he picks a bowler and goes for it."

Du Plessis said that playing for CSK alongside Dhoni and under the guidance head coach Stephen Fleming has taught him a lot about leadership.

"I'm lucky to have started my journey there at CSK because I have really learned a lot from a leadership point of view. I tried to learn as much as possible from Dhoni and Stephen Fleming because both are great captains."

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