MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

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News Network
February 9,2020

New Delhi, Feb 9: The Indian Fed Cup team will travel to Dubai for this year's competition as the ITF has named the desert city as the new venue for the matches, to be held from March 3 to 7.

The ITF named the new venue after moving out the matches from then Chinese city of Dongguan due to Coronoavirus threat. The Asia/Oceania Group I matches were originally scheduled to be played from February 4-8.

"The event will be held in the week following the ATP Dubai tournament at the same venue, and will see six nations China P.R., Chinese Taipei, India, Indonesia, Korea Rep. and Uzbekistan - compete for a place in the Fed Cup Play-offs in April," an ITF release said.

The six teams will vie for two spots in Fed Cup Play-offs.

"Being in Dubai makes no difference. But the dates give enough time to Sania for her recovery. Doubles is an important point. Ankita is playing well. The other team members will also get some tournament to play under their belt," India's Fed Cup captain Vishal Uppal told news agency.

Sania's participation was under doubt due to a calf injury she aggravated during the Australian Open, where she pulled out of the mixed doubles before retiring mid-way into her women's doubles opening round match.

"I think we have a good chance but we will have to be at our best and fight hard for every point, every game, every set, every match," Uppal added.

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Agencies
January 9,2020

Kuala Lumpur, Jan 9: BWF World Championships defending champion PV Sindhu on Thursday cruised to the quarterfinals of the ongoing Malaysia Masters after winning a second-round match.

The 24-year-old had the upper hand in the clash and thrashed Japan's Aya Ohori in straight games 21-10, 21-15 that lasted for 34-minute. The world number six will now play in her quarterfinal match on January 10.

Earlier in the day, Saina Nehwal defeated South Korea's An Se Young 25-23, 21-12 in 38 minutes. The first game saw back and forth action between both shuttlers. In the end, Nehwal kept her cool to win the match.

On Wednesday, the 29-year-old had outclassed Belgium's Lianne Tan 21-15, 21-17 to progress to the pre-quarterfinals.

Shuttlers Parupalli Kashyap and Kidambi Srikanth crashed out of the tournament after losing their matches to Japan's Kento Momota and Chou Tien Chen of Chinese Taipei respectively. 

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News Network
May 12,2020

New Delhi, May 12: Chennai Super Kings have rejected the idea of an IPL with only Indian players in the near future, differing with Rajasthan Royals, the franchise which is keen on the option given the circumstances caused by the COVID-19 pandemic.

The IPL, which is indefinitely postponed, can be held in the September-October window if the scheduled T20 World Cup in Australia doesn't take place.

"CSK is not keen to do an IPL with only Indian players. That way it would be playing another Syed Mushtaq Ali Trophy (domestic T20 competition). The franchise has not been in touch with the BCCI of late as the situation is worsening," a CSK source said on conditions of anonymity.

"Let's hope we can have the IPL later this year," he added.

CSK are three-time IPL champions, making them the second most successful team in the event's history after Mumbai Indians, who have won the tournament four times.

The BCCI is also very keen to stage the IPL and if it doesn't happen, the world's richest board would be in financial trouble like Cricket Australia.

"The board will take a revenue hit of Rs 4000 crore if it doesn't happen. The board will be in a big problem," BCCI treasurer Arun Dhumal said earlier this week.

With COVID-19 cases continuing to rise in India, the board and IPL team officials see little point in discussing when the event can be held.

"There has been no discussion with the BCCI ever since it postponed the IPL. There is no point in discussing also as things are unlikely to be okay anytime soon," the CSK source said.

"We expect the BCCI to take the best possible decision when the time comes," he added.

For the IPL to happen with foreign players, travel restrictions, which are currently in place, will have to be eased.

There is an option of conducting the IPL outside India and Sri Lanka Cricket has even offered to host the biggest T20 league in the world.

M S Dhoni was expected to make a much-awaited comeback with the IPL but that too has been postponed indefinitely.

Teammates like Suresh Raina and Piyush Chawla have already spoken about how eager Dhoni was to return.

According to them, Dhoni had the determination of a youngster before the league was suspended due to the lockdown imposed to contain the pandemic.

"Dhoni is his own man but I see him playing the IPL for at least two three years. When it comes to playing for India, only he knows best," the source added.

Last month, Rajasthan Royals executive chairman Ranjit Barthakur had said the franchise was open to a shortened IPL with only Indian players.

"Earlier we could not think of an Indians-only IPL but now there is enough quality to choose from. It is better to have an Indians-only IPL than not have it at all," he had told news agency.

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