MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

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News Network
April 12,2020

New Delhi, Apr 12: As devotees across the world celebrate Easter today, former Sri Lanka skipper and current Marylebone Cricket Club (MCC) president Kumar Sangakkara on Sunday condoled the demise of people who lost their lives during last year's Easter Sunday bombings in Sri Lanka and said someone must seek answers to the questions which still remain unresolved.

"A year on we all share the pain of the families grieving lives lost, we stand with you and for you. We remember. So many questions still unanswered, but answer them someone must," Sangakkara tweeted.

On April 21, 2019, multiple blasts ripped through Sri Lanka when the Christian community was celebrating Easter Sunday.
The explosions rattled churches and high-end hotels across the country, killing 258 people and injuring over 500.

A local terror group called National Thowheeth Jama'ath had claimed responsibility for the devastating attacks.

The island nation was put under a state of emergency for a period of four months from April to August.

The Sri Lankan police had then said that 293 suspects were arrested in connection with the Easter Sunday bombings in the island country in April.

This year, most of the devotees would be offering the prayers from their homes as mass gatherings have been suspended in most countries due to the ongoing coronavirus pandemic.

Easter marks the resurrection of Jesus Christ following his crucifixion on Good Friday. It also marks the culmination of Lent, a 40-day period of fasting and penance.

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Agencies
May 23,2020

New Delhi, May 23: Sports Minister Kiren Rijiju on Saturday said India will not host any international event in immediate future and fans will have to learn to live with the new normal of sporting activities happening behind closed doors in the post-COVID-19 world.

Rijiju's statement gain greater significance in the context of the suspended IPL, which the BCCI wants to host in October-November in case of the ICC T20 World Cup in Australia is postponed.

"We have been working for quite some time now to resume sporting activities but before that, we have to think about practice and training. We are not going to have a tournament kind of situation immediately," Rijiju was quoted as saying by India Today.

For latest updates on coronavirus outbreak, click here

"We have to learn to live with the situation where sporting events will have to be carried forward without spectators in stadiums and sports venues," he added.

Talking specifically about the 13th edition of IPL, which has been put on hold for an indefinite period due to the pandemic, Rijiju said it is the government's prerogative to take a call on conducting any tournament in the country.

"In India, the government has to take a call and it will take a call depending on the situation. We cannot put health at risk just because we want to have a sporting event.

"Our focus is fighting Covid-19 and at the same time, we will have to work a mechanism to get back to normalcy. It is difficult to confirm dates but I am sure we will have some kind of sporting events this year," he said.

Rijiju's statement came close on the heels of Sports Authority of India (SAI) laying out a detailed Standard Operating Procedure for the resumption of sporting activities across the country in a phased manner.

"In the background, their (athletes) fitness and everything has been tracked. They are in touch with the coaches, the fitness experts, the high-performance directors. We are monitoring each and every athlete who are of the higher stature, who played for India and higher clubs," he said.

"Now it has been laid out. SAI has prepared a detailed SOP. These are prepared by experts from different fields. This SOP has already been issued to all sports federations and other sports bodies including govt stakeholders. So, based on this SOP training will start."

Coronavirus India update: State-wise total number of confirmed cases, deaths on May 23

The Sports Minister, however, reiterated that resumption of sporting activities will entirely depend on guidelines of respective states and local administrations.

"We have been clearly advising that health and safety are top priorities. Besides that we have to keep in mind two other things, one is the guidelines issued by the Home Ministry, second, is the guidelines issued by the administrations of the respective localities or states. So, these are to be taken into account," he said.

"But we have clearly stated that sports complexes and stadiums are open, other than that there should not be any activities till the lockdown is there or we come up with a renewed kind of advice."

Asked about the prospect of the Tokyo Games that were scheduled for this year but were postponed to 2021 due to the pandemic, the Sports Minister said he is hopeful of the quadrennial event taking place on the revised dates.

"Olympics is still far away and we have full confidence in the Japanese government and IOC and every country will support that the conduct of Tokyo 2021 will not be postponed. There are too many stakes in Olympics, so it is difficult to even foresee that the Olympics can be postponed," he said.

"As far as India's preparation goes, we are at the best stage of our preparation of any Olympics so far in history. This is going to be India's biggest contingent so far and have medal-winning prospects. But I am not saying we are so prepared to finish in the top 10 or 5 but our long term target is that India will be in the top 10 in 2028.

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News Network
June 29,2020

Jun 29: The West Indies cricketers will sport a 'Black Lives Matter' logo on the collars of their shirts during the upcoming three-Test series against England to protest against racism in sports.

Skipper Jason Holder, who has voiced his support to the cause that has once again come to the forefront after the killing of American George Floyd, said in a statement on Sunday: "We believe we have a duty to show solidarity and also to help raise awareness."

The ICC-approved logo, designed by Alisha Hosannah, will be the one which featured in the shirts of all 20 Premier League football clubs since the sport's resumption earlier this month.

"This is a pivotal moment in history for sports, for the game of cricket and for the West Indies cricket team," Holder was quoted as saying by ESPNcricinfo.

"We have come to England to retain the Wisden Trophy but we are very conscious of happenings around the world and the fight for justice and equality. "As a group of young men, we know of the rich and diverse history of West Indies cricket and we know we are guardians of the great game for a generation to come."

Holder, who wants racism to be treated at par with doping and corruption, said they arrived at the decision to wear the logo after much thought.

"We did not take our decision lightly. We know what it is for people to make judgments because of the colour of our skin, so we know what it feels like, this goes beyond the boundary. There must be equality and there must be unity. Until we get that as people, we cannot stop," he said.

"We have to find some way to have equal rights and people must not be viewed differently because of the colour of their skin or ethnic background."

The West Indies players are likely to wear the shirts for the first time in this week's four-day warm-up match at Emirates Old Trafford, starting on Monday.

The opening Test of the series, which will mark the resumption of international cricket after the coronavirus-forced hiatus, will get underway at the Ageas Bowl in Southampton on July 8.

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