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MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

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News Network
June 2,2020

Bengaluru, Jun 2: Bangladesh opening batsman Tamim Iqbal has said that he was ashamed on seeing the training regime of Indian skipper Virat Kohli.

Iqbal said that the incident happened two-three years back as he thought to himself that why he cannot do the same even when he is the same age as Kohli.

"I must say this, it is not because I am talking to an Indian commentator, India is our neighbour so whatever things they do, it affects Bangladesh as well. We follow what is happening in India, when India changed its approach towards fitness, it impacted Bangladesh the most," Iqbal told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

"I have no shame in admitting this, when I saw Virat Kohli running around two-three years ago, I was ashamed of myself, I thought this is a guy who is probably my age, but he is training so much and I have not doing even half of it. We have a great example in our team as well, Mushfiqur Rahim manages himself well regarding fitness," he added.

During his initial days of international cricket, Kohli was fond of chicken which he has admitted several times during media interaction.

But in 2013, the 31-year-old batsman intentionally shifted his focus to fitness, diet, and training.

Now he has become punctual about his diet which has given him a different character on and off the field.

The comparisons between Kohli and Sachin Tendulkar have also kept on growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar managed to call time on his career after registering 100 international centuries, while Kohli currently has 70 centuries across all formats.

Currently, Kohli is ranked at the top spot in the ICC ODI rankings while he is in the second place in Tests rankings.

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Agencies
August 6,2020

New Delhi, Aug 6: The BCCI on Thursday suspended the IPL title sponsorship deal with Chinese mobile phone company Vivo for the event's upcoming edition amid heightened tensions in Sino-India diplomatic ties.

The BCCI sent out a one-line statement, without giving details, saying that Vivo would not be associated with the IPL this year. "The Board of Control for Cricket in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020," the statement said.

Meanwhile, Vivo released its own statement saying that the two entities "have mutually decided to pause their partnership for the 2020 season".

Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore, approximately Rs 440 crore per annum.

The two parties are now working out a plan in which Vivo might come back for a fresh three-year period starting 2021 on revised terms.

However, a top BCCI official offered a different view. "Here we are talking about diplomatic tensions and you expect that after November, when IPL ends and before the next IPL starts in April 2021, there would be no anti-China sentiment? Are we serious?" a veteran BCCI official said on conditions of anonymity.

The anti-China sentiment in the country peaked after the violent face-off between the Indian and Chinese troops in eastern Ladakh. India lost 20 soldiers in the clash, while China also acknowledged unspecified casualties.

The stand-off at the Line of Actual Control (LAC) caused outrage across India with several calls for boycotts of Chinese companies and products.

The BCCI is now likely to float a tender for new IPL title sponsors as mandated by its constitution. The glitzy T20 league starts on Sept. 19 in the UAE, forced out of India due to the rising COVID-19 cases.

The new development is in stark contrast to what came out of Sunday's IPL's Governing Council meeting, where it was decided that Vivo, along with all the other sponsors, will remain on board.

This was after the BCCI had announced in June that all sponsorship deals pertaining to IPL will be reviewed in the aftermath of the clash in the Galwan Valley.

However, after Sunday's meeting, there was a huge backlash on social media about the BCCI holding on to Vivo.

Both parties then began thrashing out an amicable separation plan, at least for this season.

However, the end of this deal could spell losses for the franchises as they get a substantial share from the sponsorship pool. Half of the annual Vivo sponsorship money is distributed equally among eight franchises, which comes to Rs 27.5 crore.

"As of now, it will be very difficult for the BCCI to match the sponsorship amount at such short notice. Therefore, both BCCI and the franchises should be prepared to lose out on some money -- BCCI more but each franchise from Vivo's exit will potentially lose 15 crore," the official said.

"This year will be difficult for everyone but the show must go on," the official said.

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News Network
January 13,2020

Mumbai, Jan 13: India captain Virat Kohli indicated at dropping himself down the batting order to accommodate both Shikhar Dhawan and KL Rahul in the playing XI against Australia in the first ODI of the three-match series starting Tuesday.

With vice-captain Rohit Sharma an automatic pick, the team management is left with tough choice of selecting either Dhawan or Rahul in the XI. But the skipper sees no reason why both can't play together.

"Look, a guy in form is always good for the team. ...You obviously want to have the best players available and then chose from what the combination should be for the team. There might be a possibility that all three (Rohit, Shikhar and Rahul) might play. It will be interesting to see what balance we want to take in on the field," Kohli said on the eve of the match.

Asked if he would he be happy to bat lower down the order, Virat said,"Yeah, big possibility. I would be very happy to do so. Look I am not possessive about where I play. I am not insecure about where I bat," said the skipper.

For Kohli, it is more important as to what kind of leadership legacy he leaves behind rather than chase personal glory.

"Being the captain of the team, it is my job to make sure that the next lot is also ready. A lot of the other people might not look at it that way, but your job as a captain is not only to look after the team right now, but also to prepare a team that you leave behind when you eventually pass it onto someone else," he added.

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