MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

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News Network
May 2,2020

Melbourne, May 2: After becoming the number one side in Test cricket, Australia's head coach Justin Langer has said that his team has won back the respect of the country.

Australia dethroned India from the top spot in Tests and now the Men in Blue are in the third place.

Langer came in as the coach of Australia after the 2018 ball-tampering scandal and it took him some time to get the side back to winning ways.

Ever since the return of David Warner and Steve Smith, Australia went on to become a commendable side and the results reflect that.

"We have got lots of work to do to become the team we want to be. But over the last couple of years, not only have we performed well on the field, we have performed well off it. We have earned some respect back from other teams around the world but also from Australia," Langer said in an official statement.

"When we started on this journey, there had been a lot of talk about Australia wanting to be No. 1 in the world in all three forms of the game.

We took a different approach. Not once did we talk about being No. 1 ranked in the world. We wanted to be No.1 in our values and process. That is what I am most proud of," he added.

In the latest ICC rankings update, that rates all matches played since May 2019 at 100 per cent and those of the previous two years at 50 per cent, Australia (116) have taken over from India as the top-ranked side in the ICC men's Test team rankings with New Zealand (115) remaining in second place.

India is now third with 114 points. With only two points separating them, this is the second closest the top three teams have been since the Test rankings were launched in 2003.

The closest for the top three teams were in January 2016, when India had led Australia and South Africa by a single point.

Australia has also moved to the top spot in the T20I rankings for the first time in the format.

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Agencies
August 4,2020

New Delhi, Aug 4: Former India women's team captain Anjum Chopra firmly believes that the BCCI has a plan for women's cricket but she wants the Board to communicate its ideas more specifically.

Speaking to news agency, Chopra, who is now a successful broadcaster, said the BCCI is thinking in earnest about the progress of women's cricket.

"It's not that the BCCI is not thinking about women's cricket. I only think they need to be more specific in communication about women's cricket," Chopra said.

"I firmly believe that they must be thinking about women's cricket but the communication all this while has been very specific to men's cricket."

The latest trigger for criticism of BCCI was India's withdrawal from a tour of England in September owing to logistical issues arising out of the COVID-19 pandemic.

Chopra concedes it was "not nice" but Indian players' participation in the women's IPL, in November, will still be useful preparation for next year's ODI World Cup.

"It is heartening to see women's cricket making headlines. They should have been a part of that England tour and it did not feel nice initially but the women's IPL, irrespective of the format, will be helpful for World Cup preparations. Any form of cricket is good preparation," Chopra said.

"Missing out on a tournament is not nice, but logistically there may have been issues. And you can't send an under-prepared team."

"If you see in isolation we may have missed out on an opportunity to play in England. The more the girls play the better it is, before playing a tournament of the stature of World Cup. The assurance from the president is a very good thing."

Chopra welcomed the Sourav Ganguly-led BCCI's decision to hold the women's event in the UAE alongside the IPL, which will run from September 19 to November 10. The women's IPL will coincide with the business end of the men's league.

"I am definitely happy, it's always nice to be part of any cricket anywhere across the world.

"They should have been nearing the final stages of the preparation for the World Cup by now, but because of the pandemic things did not go as planned," she added.

Chopra had a successful international career spanning over 17 years, during which she represented India in a record six World Cups and became the first woman cricketer to appear in 100 One-day Internationals.

She also felt that the pandemic would not have much impact on the women's game that has gained momentum in recent times.

"...Cricket was on pause button...Once cricket resumes and players are back on the park, everything is going to get picked up. It might take some time to get started as everything starts from zero...

"The awareness the women's game has created, I hope it stays. They will just restart, not start after the pandemic."

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News Network
April 8,2020

London, Apr 8: England wicketkeeper Jos Buttler has raised more than 65,000 pound (USD 80,000) to help fight the coronavirus by auctioning off his World Cup final shirt.

Buttler's shirt, which he wore when completing the last-ball run-out that saw England beat New Zealand at Lord's last year, was sold to raise money for specialist heart and lung centres provided by the Royal Brompton and Harefield hospitals in London.

Buttler, who earlier in the showpiece match had hit a fifty and batted in the Super Over, put his long-sleeve keeping jersey up for sale on eBay a week ago.

By the time the auction closed on Tuesday, the shirt had attracted 82 bids with the winner paying 65,100 pound.

Buttler, speaking on Monday, said: "It's a very special shirt but I think it takes on extra meaning with it being able to hopefully go to the emergency cause.

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