MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

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News Network
January 8,2020

Indore, Jan 8: Former opener Gautam Gambhir is mighty impressed with the way K.L. Rahul batted during India's comfortable seven-wicket win over Sri Lanka in the second T20I and said it amazes him why the right-handed batsman can't play the same way in Tests. On Tuesday, Rahul top-scored with a 32-ball 45 as India chased down the meagre target of 143 with utmost ease at the Holkar Stadium.

"Rahul is in unbelievable form. It amazes me every time I see Rahul bat that why didn't he play the same way in Test cricket," Gambhir told the host broadcasters. "It's not about only white-ball cricket; it is about Test cricket too. He just got into a shell too much. With the kind of quality he posses, he is someone who can get you a 50-ball 100 in Test cricket as well. The kind of shots he has is superb," he added.

Shikhar Dhawan, who is making a return to the team after an injury lay-off, also contributed with a "rusty" 30-ball 32. Both Dhawan and Rahul are virtually playing for the second opener's slot for the World T20, with Rohit Sharma set to be one.

And Gambhir feels going by the current form, Rahul should be opening the batting alongside Rohit in Australia. "You can't compare IPL to international cricket. When you're playing for Delhi Capitals, you know there's no one waiting for the opportunity, but when you're playing for the country and you know there's someone who's actually can replace you, there'll always be pressure. And today it was shown who's in better form," Gambhir said.

The cricketer-turned-politician, however, exuded confidence that Dhawan will bounce back strongly in the next game. "Shikhar Dhawan looked rusty but it's a good thing that he got some runs under his belt. It will help him when he walks out to bat in the next game. Had he got out early, the pressure would have been more," he said.

India will play Sri Lanka in the final T20I in Pune on Friday before taking on Australia in a three-match ODI series beginning January 14 in Mumbai.

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News Network
March 6,2020

Melbourne, Mar 6: Experienced middle-order batter Veda Krishnamurthy believes that "destiny" is in favour of first-time finalist India to win their maiden ICC Women's T20 World Cup title provided they get a grip on their nerves in the summit clash against Australia on Sunday.

India will have a psychological advantage going into the final as they had stunned the defending champions by 17 runs in the tournament opener.

The Harmanpreet Kaur-led India reached the final on the basis of their unbeaten record in the tournament after their semifinal against England was washed out on Thursday.

Krishnamurthy, who was a part of the Indian team that finished runner-up to England in the 2017 Women's ODI World Cup, knows the pain of missing out on a world title.

"It's all about destiny, and I'm a big believer in destiny. I feel like this is the way it was meant to be. There is a joke going around that this World Cup is made in such a way that it's helping us, starting from the wickets to everything else," she was quoted as saying by the tournament's official website.

"Being in the final is just reward for the way we played in the group stages. There was an advantage to having won all our games with the weather not in our hands."

The team's first target of reaching the final having achieved, the 27-year-old player said the Indians now need to hold their nerves and remain focussed leading up to the big day on Sunday.

"We said the first aim was to get to the final and take it from there. We've crossed the first stage. We need to make sure we hold our nerves and we do what we need to do on the final day," she said.

India's recent rivalry with Australia has taken fascinating twists and turns, with Kaur's outfit chasing down 173 in their recent tri-series, then getting home by 17 runs in the T20 World Cup opener.

But all is not hunky-dory for Krishnamurthy on the personal front. Considered a great finisher, she has recovered from a series of single-digit scores in the tri-series to score 20 from 11 balls in a finishing role against Bangladesh.

Having amassed just 35 runs from four matches in the tournament so far, the Karnataka batter knows her role in the team.

"As an individual, the role given to me is very consistent in the last year. They've put the effort in the last year to keep me there and I've been supported by every individual, not just one or two. The entire team, with all the support staff, have shown faith in me," she said.

"I know coming into the World Cup, I would play a crucial role to finish the innings well, which I felt I was unable to do in the last World Cup in the West Indies," she added.

Krishnamurthy said specific roles have been set for every player of the squad and they all are trying to contribute as much as they can to help the team achieve its goal.

"I was very motivated to do my role and I've been working on that. It's not just me, all 15 players involved know what their role is," she said.

"I'm happy we're all putting in efforts and executing our role properly. Even if it's a smallish contribution of saving a couple of runs, it's all panned out really well."

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News Network
March 13,2020

Mar 13: The start of the Indian Premier League (IPL), the world's most lucrative cricket competition, has been postponed from March 29 until April 15 over the coronavirus, the Indian cricket board said Friday.

"The Board of Control for Cricket in India has decided to suspend IPL 2020 till 15th April 2020, as a precautionary measure against the ongoing Novel Coronavirus (COVID-19) situation," the BCCI said in a statement.

The two-month Twenty20 competition is estimated to generate more than $11 billion for the Indian economy and involves cricket's top international stars.

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