MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

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News Network
May 8,2020

Karachi, May 8: A cricket museum based in India has bought a bat auctioned by Pakistan Test captain Azhar Ali to raise funds for the needy during the COVID-19 pandemic.

Azhar had put two of his precious belongings -- the bat he used to score 302 runs against the West Indies in a Test in 2016 and the jersey he wore during the 2017 Champions Trophy final win over India -- on an online auction to raise funds for the people affected by the deadly disease.

Both the bat and jersey were signed by members of the Pakistan team.

Azhar announced on social media that he had kept a base price of one million each for the bat and jersey and they had sold for 2.2 million.

He confirmed that Blades of Glory Cricket Museum based in Pune bought the bat by making a winning offer of Rs. 1 million for the bat.

Azhar said that the auction of the shirt also generated a lot of interest and Kash Villani, a Pakistani based in California, came up with the highest bid of Rs. 1.1 million for the shirt before the conclusion of the auction.

Another Pakistani based in New Jersey, Jamal Khan also donated Rs. 100,000 for the cause.

"I put two of my closest belongings on auction with base price of 1 million PKR each to support people suffering due to ongoing crisis. Auction starts now and will close on 11:59 PM 05 May, 2020," Azhar had tweeted.

Ali became the first international player to score a test triple century in Day/Night Test when he scored an unbeaten 302 against the West Indies team in UAE in 2016.

"The shirt is from 2017 Champions Trophy which we won, it has the signature of all the players which were present in the squad," Ali said in a video posted on Twitter.

"Both these things are close to my heart but if it can be used in the difficult times for the benefit of the people I will more than happy."

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News Network
June 25,2020

Jun 25: After asserting that the 2011 World Cup final was "sold" by "certain parties" in Sri Lanka to India, the island nation's former sports minister Mahindananda Aluthgamage has now called his claim a "suspicion" that he wants investigated.

The Lankan government has ordered an enquiry into the matter and a special Police investigation unit recorded Aluthgamage's statement on Wednesday. He told the team that he was only suspicious of fixing.

"I want my suspicion investigated," Aluthgamage told reporters.

"I gave to the Police, a copy of the complaint I lodged with the International Cricket Council (ICC) on 30 October 2011 regarding the said allegation as then Sports Minister," he said.

Aluthgamage has alleged that his country "sold" the game to India, a claim that was ridiculed by former captains Kumar Sangakkara and Mahela Jayawardene who demanded evidence from him.

Set a target of 275, India clinched the trophy thanks to the brilliance of Gautam Gambhir (97) and then skipper Mahendra Singh Dhoni (91).

"Today I am telling you that we sold the 2011 world cup, I said this when I was the sports minister," Aluthgamage, who was the sports minister at the time, had stated.

Sangakkara, the captain of Sri Lanka at that time, asked him to produce evidence for an anti-corruption probe.

"He needs to take his 'evidence' to the ICC and the Anti corruption and Security Unit so the claims can be investigated thoroughly," he tweeted.

Jayawardene, also a former captain who scored a hundred in that game, ridiculed the charge.

"Is the elections around the corner...like the circus has started...names and evidence?" he asked in a tweet.

Aluthgamage said that in his opinion no players were involved in fixing the result, "but certain parties were."

Both Aluthgamage and the then President Mahinda Rajapaksa were among the invitees at the final played at the Wankhede Stadium in Mumbai.

Following his allegations, Aravinda de Silva, the former great who was the then chairman of selectors, has urged the BCCI to conduct its own investigation.

De Silva has said he is willing to travel to India to take part in such an investigation despite the current COVID-19 threat.

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News Network
March 27,2020

New Delhi, Mar 27: Batting maestro Sachin Tendulkar on Friday donated Rs 50 lakh to fight the COVID-19 pandemic, which has so far claimed 17 Indian lives and wreaked havoc globally.

Tendulkar's donation is so far the biggest contribution among India's leading sportspersons, some of whom have pledged their salaries while a few others have donated medical equipment to fight the dreaded outbreak, which has caused more than 24,000 deaths globally.

"Sachin Tendulkar decided to contribute Rs 25 lakh each to Prime Minister's Relief Fund and Chief Minister's Relief Fund in his bid to join the fight against COVID-19. It was his decision that he wanted to contribute to both funds," a source privy to the development, told PTI on conditions of anonymity.

Tendulkar has been associated with a lot of charity work and there has been umpteen times, he has taken up social causes, helped people, which has never been brought to public notice.

Among other prominent cricketers, the Pathan brothers -- Irfan and Yusuf -- donated 4000 face masks to Baroda police and health department while Mahendra Singh Dhoni, through a Pune based NGO, made a contribution of Rs 1 lakh.

Among athletes from other disciplines, wrestler Bajrang Punia and sprinter Hima Das are some of the prominent names to have donated their salaries in the battle against the dreaded virus which has led to a 21-day national lockdown.

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