MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

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News Network
April 8,2020

London, Apr 8: England wicketkeeper Jos Buttler has raised more than 65,000 pound (USD 80,000) to help fight the coronavirus by auctioning off his World Cup final shirt.

Buttler's shirt, which he wore when completing the last-ball run-out that saw England beat New Zealand at Lord's last year, was sold to raise money for specialist heart and lung centres provided by the Royal Brompton and Harefield hospitals in London.

Buttler, who earlier in the showpiece match had hit a fifty and batted in the Super Over, put his long-sleeve keeping jersey up for sale on eBay a week ago.

By the time the auction closed on Tuesday, the shirt had attracted 82 bids with the winner paying 65,100 pound.

Buttler, speaking on Monday, said: "It's a very special shirt but I think it takes on extra meaning with it being able to hopefully go to the emergency cause.

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News Network
February 18,2020

Feb 18: There are no half measures for fit-again New Zealand pace spearhead Trent Boult who is ready to challenge India captain Virat Kohli on his return to international cricket during the two-Test series starting in Wellington on Friday. Boult was out of action for the past six weeks due to a fracture on his right hand sustained during the Boxing Day Test against Australia and missed out on the limited-overs leg of the India series. Back for the traditional format, the left-arm fast bowler made his priorities clear ahead of the first Test.

"That's personally why I play the game, to get guys like that (Kohli) out and test myself against them, so I can't wait to get stuck in. But he's an exceptional player. Everyone knows how great he is," Boult said, sending out a warning after landing in the capital city for the opening Test.

New Zealand's last Test series in Australia was a nightmare as they lost 0-3 and India will be a tough test for the Black Caps.

"They are a great side and they are leading the ICC Test Championship. They are very clear on how they wanted to play the game. It was a tough learning curve in Australia. It's good to see where we are in terms of bouncing back," said Boult.

The Basin Reserve track will have a lot for the seamers and in conducive conditions, a wily customer like Boult will prove to be a handful for the travellers.

"I'm preparing for a solid wicket. It generally is very good here and goes the full distance (five days). I do enjoy playing here, the history that's involved, and it's going to be an exciting week building up. I can't wait to get out there," said the 30-year-old who has taken 256 wickets from 65 Tests.

It was frustrating for him to watch his side get walloped 0-5 in the T20 series but exhilarating when it got its mojo back in the subsequent one-dayers.

The Black Caps won 3-0 in the 50-over format. "I think it is what it is. I have just got to put the last six or so weeks behind me and just back myself to get out there and do my thing," said Boult, who warmed up by playing a club game at the picturesque Taupo ground.

Boult did find a bit of humour in his injury which, for him, was more of an accident.

"If I had to break a hand, (it would) probably be my right one. Breaking a hand, you don't really know how much you use it unless you break it," said Boult.

"I was pushing in off the long run. I think a couple of the clubbies from Taupo really enjoyed that. It was a good afternoon," added the pacer, who sent down eight overs in a friendly game for his club Cadets.

While bowling isn't a problem, Boult is hoping that catching doesn't become an issue.

"Everything has gone very well but catching will be the biggest issue for me," he said.

Professionally, Boult had to lie low due to injury, but it was also a good break as he and wife Lana welcomed their second child.

"Having some time away from the game and having my second son a couple of weeks ago came at quite a good time," said Boult.

Fighting fit, all he wants now is to get hold of a red kookaburra and get a few to tail into Kohli and company.

"I am hungry to be here and can't wait to get back in the white and get the red ball moving around," he said.

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Agencies
June 7,2020

New Delhi, Jun 7: Former Pakistan spinner Danish Kaneria on Sunday said that Sourav Ganguly would be fit to lead the International Cricket Council (ICC), and added there is no reason for respective cricket boards to not support Ganguly if he wants to hold the post.

In an interaction with media, the former spinner said Ganguly has all the qualities of leading the ICC as he has been a reputed cricketer and knows what a player goes through in his life.

"I also think that it would be really helpful if Sourav Ganguly goes on to lead ICC, it will help cricket and the players as a reputed cricketer will hold such a big post, he has played professional cricket, he has led the Indian side and he has also held an administrative post in the Cricket Association of Bengal," Kaneria told media.

"It depends on all of the boards whether they want to support Ganguly or not, if other boards support Ganguly and PCB doesn't, then also Ganguly would have the maximum number of votes, as a cricketer Ganguly is fit to lead the ICC, he had led the Indian side so well and he has earned a name for himself, so I don't see any reason for boards not supporting Ganguly," he added.

Ganguly had become the president of the Board of Control for Cricket in India (BCCI) last year, but speculation continued to rise over the former skipper heading the ICC.

"He is currently the president of the BCCI, he knows in and out of everything, he knows what players have to deal with and he is aware of what cricket needs, he knows what support needs to be given to associate nations, players would be able to put forward their point in front of Ganguly," Kaneria said.

In May this year, Cricket South Africa's (CSA) director of cricket Graeme Smith had backed Ganguly to lead the ICC looking at the current scenario.

"Now it is even more important to have someone in a role who can provide leadership who understands and can navigate the challenges in the game today. I think post-COVID with the things that are going to come our way, to have strong leadership is important. I feel that someone like Sourav Ganguly is best positioned for that at the moment," sport24.co.za had quoted Smith as saying.

"I know him well, I played against him a number of times and worked with him as an administrator and in television. I feel that he has got the credibility, the leadership skills, and is someone that can really take the game forward and I think that, more than anything, that is needed right now at an ICC level," he added.

ICC's elections are slated to be held in July this year and current chairperson Shashank Manohar has already clarified that he is not seeking a tenure extension.

Ganguly was exceptional in making India play its first day-night Test last year.

India had played its inaugural day-night Test against Bangladesh at the Eden Gardens last year.

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