With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

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News Network
June 17,2020

New Delhi, Jun 17: Indian skipper Virat Kohli on Wednesday paid tributes to Indian Army soldiers, who were killed during the face-off with the Chinese troops in Ladakh's Galwan Valley.

Extending condolences to the kin of bravehearts, Kohli said, "No one is more selfless and brave than a soldier."

"Salute and deepest respect to the soldiers who sacrificed their lives to protect our country in the Galwan Valley. NO one is more selfless and brave than a soldier. Sincere condolences to the families. I hope they find peace through our prayers at this difficult time," he tweeted.

The violent face-off happened on late evening and night of June 15 in Ladakh's Galwan Valley as a result of an attempt by the Chinese troops to "unilaterally change" the status quo during de-escalation in Eastern Ladakh and the situation could have been avoided if the agreement at the higher level been scrupulously followed by the Chinese side, India said on Tuesday.

The Army confirmed that 20 soldiers were killed in the face-off, including 17 who were critically injured at the stand-off location and exposed to sub-zero temperatures in the high altitude terrain.

Indian and Chinese troops have disengaged at the Galwan area in Ladakh where they had earlier clashed on the night of June 15 and 16, Indian Army said.

Former cricketer Irfan Pathan tweeted, "We will always be indebted to our jawans of #IndianArmy who lost their lives in #GalwanValley #JaiHind."

Expressing similar sentiments, Indian batsman Shikhar Dhawan wrote, "A sacrifice that will never be forgotten by the nation. Heartfelt condolences to the family and loved ones of the Indian Army officer and the two soldiers. Saluting your bravery, Jai Hind! #GalwanValley."

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News Network
March 31,2020

New Delhi, Mar 31: Australia batsman David Warner on Tuesday decided to shave off his head to show support towards all those people who are working relentlessly on the frontline in the battle against coronavirus.

After shaving off his head, Warner also challenged his Australian team-mate Steve Smith and India skipper Virat Kohli to do the same.

Warner, shared a time-lapse video on Instagram, of him shaving his head, and captioned the post as: "Been nominated to shave my head in support of those working on the frontline #Covid-19 here is a time-lapse. I think my debut was the last time I recall I've done this. Like it or not".

Due to the coronavirus pandemic, Australia's death toll stands at 19, as per the Sydney Morning Herald.

As of 8 am today, 4460 people across Australia have tested positive for COVID-19.

The World Health Organisation had termed coronavirus as a 'pandemic' on March 11.

Earlier in the day, Australia Test skipper Tim Paine also confirmed that the side's tour of Bangladesh is unlikely due to the virus spread.
"You don't have to be Einstein to realise (the Bangladesh tour) is probably unlikely to go ahead, particularly in June. Whether it's cancelled or pushed back, we're not quite sure at the moment," cricket.com.au quoted Paine as saying.

Currently, Australia has 296 points in the WTC from 10 matches, while India has 360 points from nine matches.

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Agencies
April 14,2020

Tokyo, Apr 14: Tokyo organizers said Tuesday they have no B Plan in the event the Olympics need to be postponed again because of the coronavirus pandemic.

Masa Takaya, the spokesman for the Tokyo Olympics, said organizers are proceeding under the assumption the Olympics will open on July 23, 2021. The Paralympics follow on Aug. 24.

Those dates were set last month by the International Olympic Committee and Japanese officials after the coronavirus pandemic made it clear the Olympics could not be held as scheduled this summer.

We are working toward the new goal, Takaya said, speaking in English on a teleconference call with journalists.

We don't have a B Plan. The severity of the pandemic and the death toll has raised questions if it will even be feasible to hold the Olympics in just over 15 months. Several Japanese journalists raised the question on the call.

All I can tell you today is that the new games' dates for both the Olympic and Paralympic Games have been just set up, Takaya said.

In that respect, Tokyo 2020 and all concerned parties now are doing their very best effort to deliver the games next year." IOC President Thomas Bach was asked about the possibility of a postponement in an interview published in the German newspaper Die Welt on Sunday.

He did not answer the question directly, but said later that Japanese organizers and Prime Minister Shinzo Abe indicated they could not manage a postponement beyond next summer at the lastest.

The Olympics draw 11,000 athletes and 4,400 Paralympic athletes and large support staffs from 206 national Olympic committees.

There are also questions about frozen travel, rebooking hotels, cramming fans into stadiums and arenas, securing venues, and the massive costs of rescheduling, which is estimated in Japan at 2 billion- 6 billion.

Tokyo 2020 CEO Toshiro Muto addressed the issue in a news conference on Friday. He is likely to be asked about it again on Thursday when local organizers and the IOC hold a teleconferene with media in Japan.

The other major question is the cost of the delay; how much will it be, and who pays? Bach said in the Sunday interview that the IOC would incur several hundred million dollars in added costs. Under the so-called Host City Agreement, Japan is liable for the vast majority of the expenses.

This is impossible to say for now, Takaya, the spokesman said.

It is not very easy to estimate the exact amount of the games' additional costs, which have been impacted by the postponement."

Tokyo says it's spending 12.6 billion to organize the Olympics. But a Japanese government audit published last year says the costs are twice that much. Of the total spending, 5.6 billion in private money. The rest is from Japanese governments.

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