With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

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Agencies
August 7,2020

Islamabad, Aug 7: Former Pakistani fast bowler Shoaib Akhtar, known for his blistering deliveries on the cricket field, recently baffled many with a deadly off-field bouncer by claiming he is willing to eat grass if it enabled an increase in budget for his country's Army!

"If Allah ever gives me the authority, I will eat grass myself but I will increase the budget of the army," said Akhtar in an interview with ARY News.

The 'Rawalpindi Express', considered the fastest bowler in history said he does not understand why the civilian sector cannot work in collaboration with the Armed forces.

"I will ask my army chief to sit with me and make decisions. If the budget is 20 per cent, I will make it 60 per cent. If we insult each other, the loss is ours only," the once feared fast-bowler said.

Akthar had also claimed to ARY News interview that he was willing to take a bullet for his country and had turned down a county stint just because he wanted to fight the 1999 Kargil War.

Ties between India and Pakistan have been strained in the recent months over several issues, the latest being Pakistan's attempt to broach in the UNSC the issue of Kashmir on the first anniversary of the India's move to scrap the special status of Jammu and Kashmir and to split the erstwhile state into two union territories .

Pakistan also has not been in a good financial position and under prime minister Imran Khan, himself an all rounder cricketer, has added nearly USD 22 billion, that is 35 per cent to the nation's international debt pile in the last two years, according to an Asia Times report in July.

While Pakistan recently received USD 1.39 billion from the IMF to cushion the economic shocks caused due to COVID-19 outbreak, Akthar had a few months ago proposed that a joint cricket match be played between India and Pakistan to raise funds to fight the coronavirus. The suggestion that was put down by cricketers in India.

Meanwhile the 'Pindi boy' whose deadly pace and bounce was once dreaded by batsmen had recently taken to Twitter to deny former India cricketer Virender Sehwag's claim of sledging him.

Sehwag along with other Indian crickerters such as Harbhajan Singh and even Rahul Dravid had been at the receiving end of Akthar's sledging and antics during their playing days.

"Yes, totally self made story by him. Mujhe yeh bol k bach k jana kidhar tha us nay," Akthar tweeted to a report in which Sehwag claimed that he had sledged the 'Rawalpindi Express' by telling him that Sachin Tendulkar was his father.

During an awards ceremony Sehwag had recounted that fed up with Akthar's sledging and retaliated by telling him to say the same things to Tendulkar, who smashed the 'Pindi boy' for a six. Sehwag quipped that he told Akthar then that "Baap baap hota hai".

In the recent ARY interview, asked about the allegation made against him by former India cricketer Virendra Sehwag that he makes pro-India comments for greater following on social media channels, Akhtar said, "I cannot talk on the basis of hate." 

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News Network
March 2,2020

Madrid, Mar 2: Real Madrid won El Clasico and might have saved their season as they ended their slump in the best way possible last night by beating Barcelona 2-0 and returning to the top of La Liga.

Vinicius Junior's deflected finish and a stoppage-time goal from Mariano Diaz decided a frenzied contest at the Santiago Bernabeu, where Madrid found new life after a Champions League defeat by Manchester City had left them on the brink of crisis.

"It's been a tough week," said Real Madrid manager Zinedine Zidane. "We talked about how we had an opportunity this weekend and we took it."

Victory put them one point clear at the top of the table and shifts focus back to Quique Setien's Barcelona, who were outfought and, at times, outplayed.

"The reality is we lost a lot of confidence with the ball," said Setien. "We entered a nervous spell and that's when the goal came."

Lionel Messi's rasping shot was saved by Real goalkeeper Thibaut Courtois in the first half but it was the Argentine's opposing captain, Sergio Ramos, who was thrashing his arms in celebration after the final whistle.

His reaction was an indication of the importance of this victory, not only for the effect it has on the standings but on the dynamic of the title race, which had seemed to be switching firmly in favour of Barca.

Opportunity missed

Cristiano Ronaldo, now of Juventus, was watching from an executive box and Madrid could have done with him during a period in which they had won only one of their last five games.

Zidane said on Saturday this match would not decide who lifted the trophy in May but a Barca win and a five-point gap might well have been difficult to close.

Yet from the start Barcelona seemed keener to kill the game than win it, playing for time in the hope of keeping the contest tight, when they might have been better off attacking their opponents' fragility.

The Madrid we faced in the first half was one of the worst Madrids I have faced at the Bernabeu. I don't say it as a criticism, we also have our problems, but we've missed an opportunity.

--Gerard Pique, Barcelona defender

There was more tension than creativity in the early stages as Fede Valverde crashed into Arthur Melo before fellow Spain full-backs Dani Carvajal and Jordi Alba were both booked after a disagreement.

Madrid had the better of the play and regularly broke at speed through Vinicius down the left but constantly they failed to make the final pass, with Isco once left with his head in his hands after Marcelo opted not to pull the ball back.

Slow Barca

Barcelona's passing was slow and their lack of urgency obvious. At one point Messi bent to tie his bootlaces and re-spotted the ball before taking a corner.

But the visitors also created chances as Antoine Griezmann drove over from Alba's cutback and then Madrid had Courtois to thank for two excellent saves.

First, Arthur held off Toni Kroos to go clear but his finish was blocked by teh foot of Courtois and then the Belgian palmed away Messi's shot after he had skipped in behind Madrid's defence.

Ramos was lucky to get away with an error that allowed Nelson Semedo to break past him while Alba risked a second yellow when he checked Valverde but referee Mateu Lahoz was unmoved.

Barcelona were sloppy after half-time and Madrid should have capitalised. Instead, Isco's header beat Marc-Andre ter Stegen but not Pique on the line and Karim Benzema volleyed over after a sloppy pass from Arturo Vidal.

Vidal was replaced by Martin Braithwaite, Barca's emergency signing, and he sprinted in behind Marcelo twice in his first minute.

But Madrid remained in the ascendancy and in the 71st minute they took the lead.

Benzema came short and pointed right to encourage Vinicius to run in behind. Kroos found him and Vinicius's shot deflected off the sliding Pique to beat Ter Stegen at his near post.

The game opened up as Barcelona chased an equaliser. Marcelo celebrated when Messi's surge through was stopped by Raphael Varane. Pique headed Messi's cross over at the near post. Messi picked up a yellow card for a frustrated slide on Casemiro.

In injury time, Ter Stegen ventured up for a late free-kick but it was Madrid that struck again. Mariano sped past Semedo and finished from the angle.

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News Network
May 7,2020

Melbourne, May 7: Australia opener Joe Burns is eyeing the Tests against India should they take place later this year, to stabilise his stop-start international career, saying "you want to play in and do well in" in this kind of series.

India is scheduled to play four Tests in Australia in December-January, a series which is currently in doubt due to the COVID-19 pandemic, which has claimed over 2.5 lakh lives across the world.

"They are obviously world class team. I think the two teams going at each other will be very exciting to watch and players playing against each other as well," Burns told reporters in a video conference on Thursday.

"You look at the world ranking, they were number one and now we have got to number one, so I know that series will be anticipated by everyone and as a player this is a sort of series you want to play in and do well in."

With the coronavirus also threatening the T20 World Cup, Cricket Australia is under financial stress and has gone on a cost-cutting drive, which included standing down 80 per cent of its staff at 20 per cent salary.

There are also speculations that the Sheffield Shield for 2020-21 would be curtailed to cut costs.

Burns, however, hoped it won't be tinkered with.

"I love the fact we have a really strong first-class system. The 10 games, where you play everyone twice," Burns, who was struck down by a fatigue illness after an indifferent season, said.

"It leads to world-class players coming into Test teams. You don't want to see that get changed.

"Obviously it is unique circumstances at the moment and There's a lot of things to work through ... the players' association is consulted on those things."

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